Maggy Krell for Assembly 2024

$543K 2025-2026 cycle

Maggy Krell for Assembly 2024 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2024 was paid $543K across 85 client committees, of which $307K flowed through Independent Expenditures rather than direct committee payments.

○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$1.97M = $1.67M (Schedule B) + $307K (Independent Expenditures)
Schedule B
direct committee payments		 $1,667,293 698 rows 84.5%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $306,765 109 rows 15.5%
Activity span ALL TIME
Jun 29, 2023 → May 20, 2026
spans 2.9 years
Disbursements ALL TIME
698
Schedule B + IE rows
Client committees ALL TIME
85
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$30K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 3

ADVANCE CALIFORNIA, SPONSORED BY CALI… $11K Print & Mail · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $3K — · 1 txn 742993 $3K — · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $10,864 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $2,500 1
742993
742993
 $2,500 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 5

ADVANCE CALIFORNIA, SPONSORED BY CALI… $11K Print & Mail · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $3K — · 1 txn 742993 $3K — · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $6 Fundraising · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $10,864 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $2,500 1
742993
742993
 $2,500 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $6 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 6

ADVANCE CALIFORNIA, SPONSORED BY CALI… $11K Print & Mail · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $8K Other / Unclassified · 2 txns 742993 $3K — · 1 txn 822501 $1K Other / Unclassified · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $58 Print & Mail · 2 txns MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $10,864 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $7,500 2
742993
742993
 $2,500 1
822501
822501
 $1,000 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $58 2
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 9

ADVANCE CALIFORNIA, SPONSORED BY CALI… $11K Print & Mail · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $11K Other / Unclassified · 5 txns 923140 $6K Contributions & Transfers · 1 txn 742993 $3K — · 1 txn 822501 $2K Other / Unclassified · 2 txns 870598 $2K Other / Unclassified · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $58 Print & Mail · 2 txns KRELL FOR ASSEMBLY 2024; MAGGY $-1500 Contributions & Transfers · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $10,864 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $10,500
IE $1,000 · SB $9,500
 5
923140
923140
 $5,900 1
742993
742993
 $2,500 1
822501
822501
 $2,000 2
870598
870598
 $2,000 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $58 2
KRELL FOR ASSEMBLY 2024; MAGGY
1461504
 -$1,500 1
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

KRELL FOR ASSEMBLY 2024; MAGGY $382K Other / Unclassified · 368 txns 842151 $11K Other / Unclassified · 1 txn 790318 $11K Other / Unclassified · 2 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $11K Print & Mail · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $11K Other / Unclassified · 5 txns 923140 $9K Contributions & Transfers · 3 txns 802001 $6K Other / Unclassified · 2 txns 902770 $6K Other / Unclassified · 1 txn 14615604 $5K Contributions & Transfers · 2 txns 743895 $5K Other / Unclassified · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2024; MAGGY
1461504
 $381,786
IE $84,500 · SB $297,286
 368
842151
842151
 $10,900 1
790318
790318
 $10,900 2
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $10,864 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $10,500
IE $1,000 · SB $9,500
 5
923140
923140
 $9,400 3
802001
802001
 $5,500 2
902770
902770
 $5,500 1
14615604
14615604
 $5,000
IE $2,500 · SB $2,500
 2
743895
743895
 $5,000 1
View all buyers in research · last 24 mo →

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $543,300 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

Maggy Krell for Assembly 2024 KRELL FOR ASSEMBLY 2026; MA… $1K Unspecified races (1 filing… $1K Total in: $1K Total out: $1K
Maggy Krell for Assembly 2024 KRELL FOR ASSEMBLY 2024; MA… $85K KRELL FOR ASSEMBLY 2026; MA… $1K 14615604 $3K Unspecified races (35 filin… $91K Total in: $88K Total out: $91K
View all transactions in research →
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Cycle-over-cycle trajectory

2023202420252026 Q2 2023 (2022 cycle): $22KQ3 2023 (2022 cycle): $30KQ4 2023 (2022 cycle): $193KQ1 2024 (2024 cycle): $578KQ2 2024 (2024 cycle): $339KQ3 2024 (2024 cycle): $313KQ4 2024 (2024 cycle): $147KQ1 2025 (2024 cycle): $14KQ2 2025 (2024 cycle): $7KQ3 2025 (2024 cycle): $7KQ1 2026 (2026 cycle): $58Q2 2026 (2026 cycle): $16K Q2Q4Q2Q4Q2Q1Q2 $578K

current cycle earlier election cycle off-cycle year quarterly · 4 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2023 Q2 2022 $22K 6 KRELL FOR ASSEMBLY 2024; MA… 57% Other / Unclassified 100% $22K —
2023 Q3 2022 $30K 8 KRELL FOR ASSEMBLY 2024; MA… 61% Other / Unclassified 100% $52K —
2023 Q4 2022 $193K 47 KRELL FOR ASSEMBLY 2024; MA… 71% Other / Unclassified 94% $246K —
2024 Q1 2024 $578K 75 KRELL FOR ASSEMBLY 2024; MA… 28% Print & Mail 37% $578K —
2024 Q2 2024 $339K 101 KRELL FOR ASSEMBLY 2024; MA… 61% Other / Unclassified 95% $917K —
2024 Q3 2024 $313K 319 KRELL FOR ASSEMBLY 2024; MA… 72% Other / Unclassified 85% $1.23M —
2024 Q4 2024 $147K 104 KRELL FOR ASSEMBLY 2024; MA… 77% Other / Unclassified 89% $1.38M —
2025 Q1 2024 $14K 23 KRELL FOR ASSEMBLY 2024; MA… 79% Fundraising 72% $1.39M —
2025 Q2 2024 $7K 2 923140 86% Contributions & Trans… 86% $1.4M -69%
2025 Q3 2024 $7K 3 KRELL FOR ASSEMBLY 2026; MA… 86% Other / Unclassified 100% $1.41M -77%
2026 Q1 2026 $58 2 WE VOTE - NOSOTROS VOTAMOS … 100% Print & Mail 90% $58 -100%
2026 Q2 2026 $16K 5 ADVANCE CALIFORNIA, SPONSOR… 68% Print & Mail 69% $16K -95%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS (38% of category) Last paid: 2mo ago · +5% vs prior cycle Print & Mail $11K

Revenue by service category

last 6 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS (38% of category) Last paid: 2mo ago · +5% vs prior cycle Print & Mail $11K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 4mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 12 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS (38% of category) Last paid: 2mo ago · +5% vs prior cycle Print & Mail $11K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 4mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 18 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS (38% of category) Last paid: 2mo ago · +5% vs prior cycle Print & Mail $11K Contributions & Transfers — cycle-to-date Total: $69K across 31 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (61% of category) Last paid: 13mo ago · +19% vs prior cycle Contributions & Transfers $4K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 4mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 24 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 4mo ago · +0% vs prior cycle Fundraising $44K Contributions & Transfers — cycle-to-date Total: $69K across 31 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (61% of category) Last paid: 13mo ago · +19% vs prior cycle Contributions & Transfers $28K Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS (38% of category) Last paid: 2mo ago · +5% vs prior cycle Print & Mail $11K Travel & Events — cycle-to-date Total: $5K across 3 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 22mo ago · +0% vs prior cycle Travel & Events $228 Software & Tech — cycle-to-date Total: $157 across 1 disbursements (avg $157/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 21mo ago · +0% vs prior cycle Software & Tech $157 Digital — cycle-to-date Total: $60K across 3 disbursements (avg $20K/check) Top buyer: KRELL FOR ASSEMBLY 2024, SPONSORED BY DAVITA, INC.; STAND UP FOR SACRAMENTO IN SUPPORT OF MAGGY (100% of category) Last paid: 23mo ago · +0% vs prior cycle Digital $7
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $1,150,397 342 $3K 69.4% KRELL FOR ASSEMBLY 2024; MA… 65% 11mo ago
Print & Mail $223,128 16 $14K 13.5% TOMORROW CALIFORNIA PAC, SP… 38% 2mo ago
Media $71,834 3 $24K 4.3% KRELL FOR ASSEMBLY 2024; MA… 54% 2y ago
Contributions & Transfers $68,965 31 $2K 4.2% KRELL FOR ASSEMBLY 2024; MA… 61% 13mo ago
Digital $60,007 3 $20K 3.6% KRELL FOR ASSEMBLY 2024, SP… 100% 23mo ago
Fundraising $47,289 288 $164 2.9% KRELL FOR ASSEMBLY 2024; MA… 100% 4mo ago
Strategy & Research $16,838 7 $2K 1.0% INTEGRITY CALIFORNIA 69% 2y ago
Field & Voter Contact $14,250 2 $7K 0.9% KRELL FOR ASSEMBLY 2024, SP… 100% 2y ago
Travel & Events $5,428 3 $2K 0.3% KRELL FOR ASSEMBLY 2024; MA… 100% 22mo ago
Software & Tech $157 1 $157 0.0% KRELL FOR ASSEMBLY 2024; MA… 100% 21mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
12
Repeat clients 2 cycles
$1,088,605 · 65% of revenue
73
One-time clients 1 cycle
$578,688 · 35% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$1,666,293 99.9% 84
TX
$1,000 0.1% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-02-12 INTEGRITY CALIFORNIA Print & Mail Mailer Costs- Printing, Postage, Mailing, Design, Writing, Data and Production $73,836
Largest all-time 2024-02-22 KRELL FOR ASSEMBLY 2024, SPONSORED BY DAVITA, INC.; STAND UP FOR SACRAMENTO IN SUPPORT OF MAGGY Digital Digital Campaign Costs $50,000
Largest all-time 2024-01-19 TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS Print & Mail Mailer $41,971
Largest all-time 2024-02-02 TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS, ENERGY AND TRANSPORTATION PROVIDERS Print & Mail Mailer $41,971
Largest all-time 2024-02-22 KRELL FOR ASSEMBLY 2024, SPONSORED BY DAVITA, INC.; STAND UP FOR SACRAMENTO IN SUPPORT OF MAGGY Other / Unclassified Billboards and Creative Development, Paid for in Previous Period $34,129
Largest this cycle 2026-05-07 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Print & Mail Voter Guide $5,941
Largest this cycle 2026-05-07 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Print & Mail Voter Guide $4,923
Largest this cycle 2026-05-20 KRELL FOR ASSEMBLY 2026; MAGGY — — $2,500
Largest this cycle 2026-05-04 742993 — — $2,500
Largest this cycle 2026-04-24 741857 Print & Mail Voter Guide $170
View all disbursements in research →
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See all 698 disbursements →