Maggy Krell for Assembly 2024

$2.03M 2025-2026 cycle

Maggy Krell for Assembly 2024 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2024 was paid $2.03M across 85 client committees, of which $307K flowed through Independent Expenditures rather than direct committee payments.

○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$2.03M = $1.72M (Schedule B) + $307K (Independent Expenditures)
Schedule B
direct committee payments		 $1,718,793 700 rows 84.9%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $306,765 109 rows 15.1%
Activity span ALL TIME
Jun 29, 2023 → Jun 15, 2026
spans 3.0 years
Disbursements ALL TIME
700
Schedule B + IE rows
Client committees ALL TIME
85
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$75K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

ADVANCE CALIFORNIA, SPONSORED BY CALI… $50K Media · 1 txn 822501 $2K — · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $50,000 1
822501
822501
 $1,500 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 6

ADVANCE CALIFORNIA, SPONSORED BY CALI… $61K Media · 3 txns KRELL FOR ASSEMBLY 2026; MAGGY $3K — · 1 txn 742993 $3K — · 1 txn 822501 $2K — · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $6 Fundraising · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $60,864 3
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $2,500 1
742993
742993
 $2,500 1
822501
822501
 $1,500 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $6 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 6

ADVANCE CALIFORNIA, SPONSORED BY CALI… $61K Media · 3 txns KRELL FOR ASSEMBLY 2026; MAGGY $8K Other / Unclassified · 2 txns 742993 $3K — · 1 txn 822501 $2K — · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $58 Print & Mail · 2 txns MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $60,864 3
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $7,500 2
742993
742993
 $2,500 1
822501
822501
 $1,500 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $58 2
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 8

ADVANCE CALIFORNIA, SPONSORED BY CALI… $61K Media · 3 txns KRELL FOR ASSEMBLY 2026; MAGGY $9K Other / Unclassified · 3 txns 923140 $6K Contributions & Transfers · 1 txn 822501 $4K Other / Unclassified · 3 txns 742993 $3K — · 1 txn 870598 $2K Other / Unclassified · 1 txn 741857 $170 Print & Mail · 1 txn WE VOTE - NOSOTROS VOTAMOS - PPAMM CO… $58 Print & Mail · 2 txns MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $60,864 3
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $8,500 3
923140
923140
 $5,900 1
822501
822501
 $3,500 3
742993
742993
 $2,500 1
870598
870598
 $2,000 1
741857
741857
 $170 1
WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226)
1434166
 $58 2
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

KRELL FOR ASSEMBLY 2024; MAGGY $309K Other / Unclassified · 350 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $61K Media · 3 txns 842151 $11K Other / Unclassified · 1 txn 790318 $11K Other / Unclassified · 2 txns KRELL FOR ASSEMBLY 2026; MAGGY $11K Other / Unclassified · 5 txns 923140 $9K Contributions & Transfers · 3 txns 902770 $6K Other / Unclassified · 1 txn 741504 $5K Other / Unclassified · 1 txn 743895 $5K Other / Unclassified · 1 txn 950663 $5K Other / Unclassified · 1 txn MK Maggy Krell for Assembly 2024
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2024; MAGGY
1461504
 $308,986
IE $61,000 · SB $247,986
 350
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1490343
 $60,864 3
842151
842151
 $10,900 1
790318
790318
 $10,900 2
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $10,500
IE $1,000 · SB $9,500
 5
923140
923140
 $9,400 3
902770
902770
 $5,500 1
741504
741504
 $5,000 1
743895
743895
 $5,000 1
950663
950663
 $5,000 1
View all buyers in research · last 24 mo →

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $2,025,557 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

Maggy Krell for Assembly 2024 KRELL FOR ASSEMBLY 2024; MA… $61K KRELL FOR ASSEMBLY 2026; MA… $1K Unspecified races (28 filin… $65K Total in: $62K Total out: $65K
View all transactions in research →
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Cycle-over-cycle trajectory

2023202420252026 Q2 2023 (2022 cycle): $22KQ3 2023 (2022 cycle): $30KQ4 2023 (2022 cycle): $193KQ1 2024 (2024 cycle): $578KQ2 2024 (2024 cycle): $339KQ3 2024 (2024 cycle): $313KQ4 2024 (2024 cycle): $147KQ1 2025 (2024 cycle): $14KQ2 2025 (2024 cycle): $7KQ3 2025 (2024 cycle): $7KQ1 2026 (2026 cycle): $58Q2 2026 (2026 cycle): $68K Q2Q4Q2Q4Q2Q1Q2 $578K

current cycle earlier election cycle off-cycle year quarterly · 4 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2023 Q2 2022 $22K 6 KRELL FOR ASSEMBLY 2024; MA… 57% Other / Unclassified 100% $22K —
2023 Q3 2022 $30K 8 KRELL FOR ASSEMBLY 2024; MA… 61% Other / Unclassified 100% $52K —
2023 Q4 2022 $193K 47 KRELL FOR ASSEMBLY 2024; MA… 71% Other / Unclassified 94% $246K —
2024 Q1 2024 $578K 75 KRELL FOR ASSEMBLY 2024; MA… 28% Print & Mail 37% $578K —
2024 Q2 2024 $339K 101 KRELL FOR ASSEMBLY 2024; MA… 61% Other / Unclassified 95% $917K —
2024 Q3 2024 $313K 319 KRELL FOR ASSEMBLY 2024; MA… 72% Other / Unclassified 85% $1.23M —
2024 Q4 2024 $147K 104 KRELL FOR ASSEMBLY 2024; MA… 77% Other / Unclassified 89% $1.38M —
2025 Q1 2024 $14K 23 KRELL FOR ASSEMBLY 2024; MA… 79% Fundraising 72% $1.39M —
2025 Q2 2024 $7K 2 923140 86% Contributions & Trans… 86% $1.4M -69%
2025 Q3 2024 $7K 3 KRELL FOR ASSEMBLY 2026; MA… 86% Other / Unclassified 100% $1.41M -77%
2026 Q1 2026 $58 2 WE VOTE - NOSOTROS VOTAMOS … 100% Print & Mail 90% $58 -100%
2026 Q2 2026 $68K 7 ADVANCE CALIFORNIA, SPONSOR… 90% Media 74% $68K -80%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $122K across 4 disbursements (avg $30K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (41% of category) Last paid: 2mo ago · +70% vs prior cycle Media $50K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $122K across 4 disbursements (avg $30K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (41% of category) Last paid: 2mo ago · +70% vs prior cycle Media $50K Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS (38% of category) Last paid: 3mo ago · +5% vs prior cycle Print & Mail $11K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 5mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $122K across 4 disbursements (avg $30K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (41% of category) Last paid: 2mo ago · +70% vs prior cycle Media $50K Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS (38% of category) Last paid: 3mo ago · +5% vs prior cycle Print & Mail $11K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 5mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $122K across 4 disbursements (avg $30K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (41% of category) Last paid: 2mo ago · +70% vs prior cycle Media $50K Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS (38% of category) Last paid: 3mo ago · +5% vs prior cycle Print & Mail $11K Contributions & Transfers — cycle-to-date Total: $69K across 31 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (61% of category) Last paid: 14mo ago · +19% vs prior cycle Contributions & Transfers $6K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 5mo ago · +0% vs prior cycle Fundraising $6

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $122K across 4 disbursements (avg $30K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (41% of category) Last paid: 2mo ago · +70% vs prior cycle Media $50K Fundraising — cycle-to-date Total: $47K across 288 disbursements (avg $164/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 5mo ago · +0% vs prior cycle Fundraising $44K Contributions & Transfers — cycle-to-date Total: $69K across 31 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (61% of category) Last paid: 14mo ago · +19% vs prior cycle Contributions & Transfers $21K Print & Mail — cycle-to-date Total: $223K across 16 disbursements (avg $14K/check) Top buyer: TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS (38% of category) Last paid: 3mo ago · +5% vs prior cycle Print & Mail $11K Travel & Events — cycle-to-date Total: $5K across 3 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 23mo ago · +0% vs prior cycle Travel & Events $228 Software & Tech — cycle-to-date Total: $157 across 1 disbursements (avg $157/check) Top buyer: KRELL FOR ASSEMBLY 2024; MAGGY (100% of category) Last paid: 22mo ago · +0% vs prior cycle Software & Tech $157 Digital — cycle-to-date Total: $60K across 3 disbursements (avg $20K/check) Top buyer: STAND UP, SPONSORED BY DAVITA, INC. (100% of category) Last paid: 24mo ago · +0% vs prior cycle Digital $7
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $1,150,397 342 $3K 67.3% KRELL FOR ASSEMBLY 2024; MA… 65% 12mo ago
Print & Mail $223,128 16 $14K 13.1% TOMORROW CALIFORNIA PAC, SP… 38% 3mo ago
Media $121,834 4 $30K 7.1% ADVANCE CALIFORNIA, SPONSOR… 41% 2mo ago
Contributions & Transfers $68,965 31 $2K 4.0% KRELL FOR ASSEMBLY 2024; MA… 61% 14mo ago
Digital $60,007 3 $20K 3.5% STAND UP, SPONSORED BY DAVI… 100% 24mo ago
Fundraising $47,289 288 $164 2.8% KRELL FOR ASSEMBLY 2024; MA… 100% 5mo ago
Strategy & Research $16,838 7 $2K 1.0% INTEGRITY CALIFORNIA 69% 2y ago
Field & Voter Contact $14,250 2 $7K 0.8% STAND UP, SPONSORED BY DAVI… 100% 2y ago
Travel & Events $5,428 3 $2K 0.3% KRELL FOR ASSEMBLY 2024; MA… 100% 23mo ago
Software & Tech $157 1 $157 0.0% KRELL FOR ASSEMBLY 2024; MA… 100% 22mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
13
Repeat clients 2 cycles
$1,103,005 · 64% of revenue
72
One-time clients 1 cycle
$615,788 · 36% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$1,717,793 99.9% 84
TX
$1,000 0.1% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-02-12 INTEGRITY CALIFORNIA Print & Mail Mailer Costs- Printing, Postage, Mailing, Design, Writing, Data and Production $73,836
Largest all-time 2024-02-22 STAND UP, SPONSORED BY DAVITA, INC. Digital Digital Campaign Costs $50,000
Largest all-time 2026-05-27 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Media Media Buy $50,000
Largest all-time 2024-02-02 TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS Print & Mail Mailer $41,971
Largest all-time 2024-01-19 TOMORROW CALIFORNIA PAC, SPONSORED BY CORRECTIONAL PEACE OFFICERS, HOUSING INDUSTRY ORGANIZATIONS AND ENERGY PROVIDERS Print & Mail Mailer $41,971
Largest this cycle 2026-05-07 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Print & Mail Voter Guide $5,941
Largest this cycle 2026-05-07 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Print & Mail Voter Guide $4,923
Largest this cycle 2026-05-20 KRELL FOR ASSEMBLY 2026; MAGGY — — $2,500
Largest this cycle 2026-05-04 742993 — — $2,500
Recent 2026-06-15 822501 — — $1,500
View all disbursements in research →
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