Maggy Krell for Assembly 2024
Maggy Krell for Assembly 2024 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2024 was paid $543K across 12 client committees, of which $307K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$236,535 | 33 rows | 43.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$306,765 | 109 rows | 56.5% |
- Activity span ALL TIME
- Jun 29, 2023 → May 20, 2026
- spans 2.9 years
- Disbursements ALL TIME
- 33
- Schedule B + IE rows
- Client committees ALL TIME
- 12
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$10,864 | 2 |
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$2,500 | 1 |
| 742993 742993 |
$2,500 | 1 |
| 741857 741857 |
$170 | 1 |
| WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226) 1434166 |
$6 | 1 |
Top buyers last 6 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$10,864 | 2 |
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$2,500 | 1 |
| 742993 742993 |
$2,500 | 1 |
| 741857 741857 |
$170 | 1 |
| WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226) 1434166 |
$58 | 2 |
Top buyers last 12 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$10,864 | 2 |
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$8,500 | 3 |
| 923140 923140 |
$5,900 | 1 |
| 742993 742993 |
$2,500 | 1 |
| 822501 822501 |
$1,000 | 1 |
| 741857 741857 |
$170 | 1 |
| WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226) 1434166 |
$58 | 2 |
Top buyers last 18 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$10,864 | 2 |
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$8,500 | 3 |
| 923140 923140 |
$5,900 | 1 |
| 742993 742993 |
$2,500 | 1 |
| 822501 822501 |
$2,000 | 2 |
| 870598 870598 |
$2,000 | 1 |
| 741857 741857 |
$170 | 1 |
| WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226) 1434166 |
$58 | 2 |
Top buyers last 24 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$10,864 | 2 |
| 923140 923140 |
$9,400 | 3 |
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$8,500 | 3 |
| 742993 742993 |
$2,500 | 1 |
| 822501 822501 |
$2,000 | 2 |
| 870598 870598 |
$2,000 | 1 |
| 741857 741857 |
$336 | 2 |
| WE VOTE - NOSOTROS VOTAMOS - PPAMM COMMITTEE (FED PAC ID# C00527226) 1434166 |
$58 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $543,300 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q4 | 2022 | $6K | 2 | 923140 100% | Contributions & Trans… 100% | $6K | — |
| 2024 | Q1 | 2024 | $181K | 12 | TOMORROW CALIFORNIA PAC, SP… 49% | Print & Mail 57% | $181K | — |
| 2024 | Q2 | 2024 | $14K | 3 | 822501 76% | Other / Unclassified 86% | $195K | — |
| 2024 | Q3 | 2024 | $4K | 3 | 923140 95% | Contributions & Trans… 95% | $199K | — |
| 2025 | Q1 | 2024 | $2K | 1 | 870598 100% | Other / Unclassified 100% | $201K | — |
| 2025 | Q2 | 2024 | $7K | 2 | 923140 86% | Contributions & Trans… 86% | $208K | — |
| 2025 | Q3 | 2024 | $7K | 3 | KRELL FOR ASSEMBLY 2026; MA… 86% | Other / Unclassified 100% | $215K | — |
| 2026 | Q1 | 2026 | $58 | 2 | WE VOTE - NOSOTROS VOTAMOS … 100% | Print & Mail 90% | $58 | -100% |
| 2026 | Q2 | 2026 | $16K | 5 | ADVANCE CALIFORNIA, SPONSOR… 68% | Print & Mail 69% | $16K | +11% |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $115,194 | 10 | $12K | 49.8% | TOMORROW CALIFORNIA PAC, SP… 73% | 6w ago |
| Media | $71,834 | 3 | $24K | 31.0% | KRELL FOR ASSEMBLY 2024; MA… 54% | 2y ago |
| Other / Unclassified | $22,400 | 7 | $3K | 9.7% | 822501 58% | 9mo ago |
| Contributions & Transfers | $16,900 | 6 | $3K | 7.3% | 923140 100% | 12mo ago |
| Strategy & Research | $5,200 | 4 | $1K | 2.2% | TOMORROW CALIFORNIA PAC, SP… 100% | 2y ago |
| Fundraising | $6 | 1 | $6 | 0.0% | WE VOTE - NOSOTROS VOTAMOS … 100% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $236,535 | 100.0% | 12 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.