LIQUID SOUL MEDIA
LIQUID SOUL MEDIA is a media vendor. In the 2025-2026 cycle LIQUID SOUL MEDIA was paid $10.51M across 17 client committees, of which $97K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$10,409,250 | 119 rows | 99.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$96,588 | 60 rows | 0.9% |
- Activity span ALL TIME
- Oct 29, 2018 → Feb 20, 2026
- spans 7.3 years
- Disbursements ALL TIME
- 119
- Schedule B + IE rows
- Client committees ALL TIME
- 17
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HAYNES, FREDERICK III TX · House DEM |
$21,880 | 1 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HAYNES, FREDERICK III TX · House DEM |
$21,880 | 1 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HAYNES, FREDERICK III TX · House DEM |
$21,880 | 1 |
Top buyers last 24 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| FRIENDS OF COLIN ALLRED 2024 C00839597 |
$645,282 | 18 |
| DIGNITY OF WORK PAC C00264697 |
$442,379 | 15 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$310,000 | 2 |
| BIDEN, JOSEPH R JR US · President DEM |
$290,000 | 2 |
| DSCC C00042366 |
$190,188 | 7 |
| HAYNES, FREDERICK III TX · House DEM |
$21,880 | 1 |
| ALPHA POLITICAL ACTION COMMITTEE C00747907 |
$8,000 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $10,497,763 | 99.92% |
| Republican | $0 | 0.00% |
| Non-partisan | $8,074 | 0.08% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q4 | 2018 | $165K | 1 | CONGRESSIONAL BLACK CAUCUS … 100% | Media 100% | $165K | — |
| 2020 | Q2 | 2020 | $88K | 4 | LEWIS, JOHN R 75% | Media 100% | $88K | — |
| 2020 | Q3 | 2020 | $50K | 1 | DEFEAT BY TWEET 100% | Media 100% | $138K | — |
| 2020 | Q4 | 2020 | $2.11M | 2 | WARNOCK, RAPHAEL 100% | Media 100% | $2.25M | +1181% |
| 2020 | Q4 | 2022 | $16K | 1 | WARNOCK, RAPHAEL 100% | Media 100% | $16K | — |
| 2022 | Q1 | 2022 | $10K | 1 | DEMINGS, VAL 100% | Media 100% | $26K | — |
| 2022 | Q2 | 2022 | $40K | 3 | DEMINGS, VAL 75% | Media 100% | $66K | -54% |
| 2022 | Q3 | 2022 | $2.01M | 23 | WARNOCK, RAPHAEL 62% | Media 100% | $2.08M | +3927% |
| 2022 | Q4 | 2022 | $3.58M | 26 | WARNOCK, RAPHAEL 93% | Media 100% | $5.65M | +69% |
| 2023 | Q3 | 2024 | $4K | 1 | BOSS UP PAC 100% | Media 100% | $4K | — |
| 2023 | Q4 | 2024 | $138K | 3 | TRONE, DAVID 99% | Media 100% | $142K | — |
| 2024 | Q1 | 2024 | $222K | 4 | TRONE, DAVID 100% | Media 100% | $365K | +2124% |
| 2024 | Q2 | 2024 | $65K | 3 | TRONE, DAVID 100% | Media 100% | $430K | +63% |
| 2024 | Q3 | 2024 | $474K | 18 | FRIENDS OF COLIN ALLRED 2024 59% | Media 100% | $904K | -76% |
| 2024 | Q4 | 2024 | $1.41M | 27 | FRIENDS OF COLIN ALLRED 2024 26% | Media 100% | $2.32M | -61% |
| 2026 | Q1 | 2026 | $22K | 1 | HAYNES, FREDERICK III 100% | — | $22K | -90% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $35,343 · Anchorage, AK dominant market
Broadcast stations that committees who pay LIQUID SOUL MEDIA also pay directly on their Schedule B filings. We can't prove LIQUID SOUL MEDIA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KAYAK | Anchorage, AK | — | $21,783 | 1 | Mar 2022 |
| WDMK-FM | Detroit, MI | Independent | $13,560 | 1 | Oct 2024 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $10,387,370 | 118 | $88K | 100.0% | WARNOCK, RAPHAEL 64% | 20mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| GA | $6,749,201 | 64.8% | 2 | |
| DC | $2,215,870 | 21.3% | 9 | |
| TX | $667,162 | 6.4% | 2 | |
| MD | $424,547 | 4.1% | 1 | |
| PA | $290,000 | 2.8% | 1 | |
| NY | $57,350 | 0.6% | 1 | |
| MI | $5,120 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-12-10 | WARNOCK, RAPHAEL | Media | RADIO ADVERTISING | $2,106,888 |
| Largest all-time | 2022-11-21 | WARNOCK, RAPHAEL | Media | RADIO ADVERTISING | $550,862 |
| Largest all-time | 2022-11-21 | WARNOCK, RAPHAEL | Media | RADIO ADVERTISING | $549,305 |
| Largest all-time | 2022-11-15 | WARNOCK, RAPHAEL | Media | RADIO ADVERTISING | $492,703 |
| Largest all-time | 2022-07-29 | DCCC | Media | GENERIC CMTE. MEDIA BUYS | $330,000 |
| Largest this cycle | 2026-02-20 | HAYNES, FREDERICK III | — | ADVERTISING | $21,880 |
| Recent | 2024-10-31 | BIDEN, JOSEPH R JR | Media | MEDIA BUY | $190,000 |
| Recent | 2024-11-14 | FRIENDS OF COLIN ALLRED 2024 | Media | MEDIA ADVERTISING | $6,500 |
| Recent | 2024-11-04 | FRIENDS OF COLIN ALLRED 2024 | Media | MEDIA ADVERTISING | $5,500 |
| Recent | 2024-11-07 | DIGNITY OF WORK PAC | Media | RADIO MEDIA BUY | $5,500 |