KSBW
$7.95M total cycle spend ·
0 client committees ·
285 disbursements
· activity Feb 4, 2000 → Apr 23, 2026
Media NBC affiliate Salinas, CA ● Recent
Call sign: KSBW · Network: NBC · Market: Salinas, CA · Owner: Hearst Television
12-month spend trajectory
May 2025
Apr 2026
$864K
across 12 months
#
| Filer |
Total spend |
Disbursements |
Last paid |
| NO ON 75, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS OPPOSED TO PAYCHECK DECEPTION 1277769 |
$892,128 |
8 |
20y ago |
| PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND 1274444 |
$589,335 |
5 |
20y ago |
| 741666 741666 |
$562,887 |
32 |
20y ago |
| NO ON PROPOSITION 86, CALIFORNIANS AGAINST UNACCOUNTABLE TAXES, A COALITION OF TAXPAYERS, BUSINESSES AND LAW ENFORCEMENT 1286420 |
$559,011 |
8 |
20y ago |
| STEYER FOR GOVERNOR 2026 1485077 |
$556,895 |
19 |
28d ago |
| AREIAS FOR SENATE 2002, RUSTY 1240503 |
$472,401 |
15 |
24y ago |
| SCHWARZENEGGER - 2006, CALIFORNIANS FOR 1261585 |
$360,865 |
10 |
20y ago |
| 810163 810163 |
$344,038 |
9 |
8y ago |
| POIZNER FOR INSURANCE COMMISSIONER, STEVE 1276770 |
$316,775 |
17 |
19y ago |
| 980194 980194 |
$293,680 |
5 |
24y ago |
| 990640 990640 |
$261,597 |
10 |
26y ago |
| LAIRD FOR STATE SENATE 2010, FRIENDS OF JOHN 1327133 |
$249,271 |
7 |
16y ago |
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$226,704 |
4 |
7mo ago |
| COMMITTEE TO PROTECT OUR HEALTH INSURANCE, A COALITION OF DOCTORS, NURSES, CONSUMERS, TEACHERS AND LABOR UNIONS 1261319 |
$217,398 |
7 |
21y ago |
| EQUALITY FOR CALIFORNIA FAMILIES 1259396 |
$174,798 |
8 |
18y ago |
| SHELLEY FOR SECRETARY OF STATE - EVERY VOTE COUNTS 1234309 |
$160,952 |
11 |
24y ago |
| ALLIANCE FOR CALIFORNIA'S RENEWAL 1302319 |
$160,361 |
9 |
18y ago |
| NO ON 45 - CALIFORNIANS AGAINST HIGHER HEALTHCARE COSTS, A COALITION OF DOCTORS, HOSPITALS, HEALTH INSURERS, AND CALIFORNIA EMPLOYERS 1343998 |
$143,463 |
3 |
12y ago |
| REDISTRICT CALIFORNIA - YES ON 77, WITH MAJOR FUNDING PROVIDED BY ARNOLD SCHWARZENEGGER AND STEVE POIZNER FOR INSURANCE COMMISSIONER 1279790 |
$132,179 |
6 |
21y ago |
| RENTERS AND HOMEOWNERS FOR RENT CONTROL YES ON 33, SPONSORED BY AIDS HEALTHCARE FOUNDATION 1458912 |
$121,605 |
6 |
2y ago |
Table = cycle-to-date totals across all buyers. The Sankey above filters to the time window you select.
#
Cycle-over-cycle trajectory
quarterly · last 4 cycles
even-year cycle (election)
odd-year cycle (off-cycle)
#
Revenue by service category
Show as table (cycle-to-date with disbursement counts)
| Category |
Total spend |
Disbursements |
| Other / Unclassified |
$7,269,734 |
259 |
| Media |
$669,056 |
25 |
| Digital |
$9,847 |
1 |
#
Recent activity last 20 disbursements
| Date |
Filer |
Purpose |
Amount |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$40,231 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$19,431 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$19,704 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$15,343 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$48,208 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$41,455 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$68,995 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$16,626 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$43,975 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$15,130 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$14,518 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$53,822 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$25,390 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$26,119 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$15,113 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$37,761 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$3,698 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$13,995 |
| Apr 23, 2026 |
1485077 |
Ad Buy |
$37,383 |
| Mar 26, 2026 |
1484835 |
— |
$20,358 |