KSBW

$3.16M 2025-2026 cycle

KSBW is a media vendor. In the 2025-2026 cycle KSBW was paid $3.16M across 41 client committees.

Media NBC affiliate Salinas, CA ● Active
Call sign: KSBW · Network: NBC · Market: Salinas, CA · Owner: Hearst Television

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Feb 4, 2000 → Jul 31, 2026
spans 26.5 years
Disbursements ALL TIME
124
Schedule B rows
Client committees ALL TIME
41
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$1.44M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

STEYER FOR GOVERNOR 2026 $158K Media · 3 txns K KSBW
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
$158,049 3
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

STEYER FOR GOVERNOR 2026 $350K Media · 7 txns A MORE AFFORDABLE CALIFORNIA, SPONSOR… $80K — · 4 txns K KSBW
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
$349,928 7
A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER
1484835
$79,730 4
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 2

STEYER FOR GOVERNOR 2026 $907K Media · 26 txns A MORE AFFORDABLE CALIFORNIA, SPONSOR… $302K Other / Unclassified · 15 txns K KSBW
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
$906,823 26
A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER
1484835
$301,624 15
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 3

STEYER FOR GOVERNOR 2026 $907K Media · 26 txns A MORE AFFORDABLE CALIFORNIA, SPONSOR… $302K Other / Unclassified · 15 txns NEWSOM'S BALLOT MEASURE COMMITTEE; YE… $227K Other / Unclassified · 4 txns K KSBW
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
$906,823 26
A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER
1484835
$301,624 15
NEWSOM'S BALLOT MEASURE COMMITTEE; YES ON 50, THE ELECTION RIGGING RESPONSE ACT, GOVERNOR
1380675
$226,704 4
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 3

STEYER FOR GOVERNOR 2026 $907K Media · 26 txns A MORE AFFORDABLE CALIFORNIA, SPONSOR… $302K Other / Unclassified · 15 txns NEWSOM'S BALLOT MEASURE COMMITTEE; YE… $227K Other / Unclassified · 4 txns K KSBW
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
$906,823 26
A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER
1484835
$301,624 15
NEWSOM'S BALLOT MEASURE COMMITTEE; YES ON 50, THE ELECTION RIGGING RESPONSE ACT, GOVERNOR
1380675
$226,704 4
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 5

STEYER FOR GOVERNOR 2026 $907K Media · 26 txns A MORE AFFORDABLE CALIFORNIA, SPONSOR… $302K Other / Unclassified · 15 txns NEWSOM'S BALLOT MEASURE COMMITTEE; YE… $227K Other / Unclassified · 4 txns RENTERS AND HOMEOWNERS FOR RENT CONTR… $72K Other / Unclassified · 4 txns STOP THE REVENGE INITIATIVE - NO ON 3… $69K Other / Unclassified · 3 txns K KSBW

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $3,160,492 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

20182020202420252026 Q4 2018 (2018 cycle): $18KQ4 2020 (2020 cycle): $10KQ3 2024 (2024 cycle): $53KQ4 2024 (2024 cycle): $88KQ4 2025 (2024 cycle): $227KQ1 2026 (2026 cycle): $80KQ2 2026 (2026 cycle): $970KQ3 2026 (2026 cycle): $158K Q4Q3Q4Q2Q3 $970K

current cycle earlier election cycle off-cycle year quarterly · 5 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q4 2018 $18K 1 810163 100% Other / Unclassified 100% $18K
2020 Q4 2020 $10K 1 RIVAS FOR ASSEMBLY 2020; RO… 100% Digital 100% $10K -44%
2024 Q3 2024 $53K 3 RENTERS AND HOMEOWNERS FOR … 53% Other / Unclassified 100% $53K
2024 Q4 2024 $88K 4 STOP THE REVENGE INITIATIVE… 50% Other / Unclassified 100% $141K
2025 Q4 2024 $227K 4 NEWSOM'S BALLOT MEASURE COM… 100% Other / Unclassified 46% $368K
2026 Q1 2026 $80K 4 A MORE AFFORDABLE CALIFORNI… 100% Other / Unclassified 100% $80K
2026 Q2 2026 $970K 34 STEYER FOR GOVERNOR 2026 77% Media 77% $1.05M
2026 Q3 2026 $158K 3 STEYER FOR GOVERNOR 2026 100% Media 100% $1.21M +199%
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $158K

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $350K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $907K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $907K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $907K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $915K across 27 disbursements (avg $34K/check) Top buyer: STEYER FOR GOVERNOR 2026 (99% of category) Last paid: 2w ago · no prior-cycle baseline Media $907K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $1,892,155 83 $23K 67.2% PHARMACEUTICAL RESEARCH AND… 19% 4mo ago
Media $914,545 27 $34K 32.5% STEYER FOR GOVERNOR 2026 99% 2w ago
Digital $9,847 1 $10K 0.3% RIVAS FOR ASSEMBLY 2020; RO… 100% 5y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$83,226 · 3% of revenue
1
Repeat clients 2 cycles
$64,694 · 2% of revenue
39
One-time clients 1 cycle
$3,012,572 · 95% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
810163 3 $83,226 3 2002-10-25 2018-10-22
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$3,160,492 100.0% 41
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2005-09-24 PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND Other / Unclassified $165,529
Largest all-time 2005-10-14 PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND Other / Unclassified $142,694
Largest all-time 2026-07-31 STEYER FOR GOVERNOR 2026 Media TV Ad Buy $88,005
Largest all-time 2025-10-23 NEWSOM'S BALLOT MEASURE COMMITTEE; YES ON 50, THE ELECTION RIGGING RESPONSE ACT, GOVERNOR $79,951
Largest all-time 2000-07-20 990640 Other / Unclassified $74,202
Largest this cycle 2026-04-23 STEYER FOR GOVERNOR 2026 Media Ad Buy $68,995
Largest this cycle 2026-07-31 STEYER FOR GOVERNOR 2026 Media TV Ad Buy $64,774
Largest this cycle 2026-05-21 STEYER FOR GOVERNOR 2026 Media TV Ad Buy $64,596
Largest this cycle 2026-05-21 STEYER FOR GOVERNOR 2026 Media TV Ad Buy $63,338
Recent 2026-06-10 A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER $19,253
Recent 2026-06-04 A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER $18,658
Recent 2026-07-31 STEYER FOR GOVERNOR 2026 Media TV Ad Buy $5,270
See all 124 disbursements →