IMPRESSION STRATEGY LLC

$985K 2025-2026 cycle

IMPRESSION STRATEGY LLC is a digital vendor. In the 2025-2026 cycle IMPRESSION STRATEGY LLC was paid $985K across 5 client committees.

Digital ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Mar 1, 2021 → Aug 5, 2026
spans 5.4 years
Disbursements ALL TIME
123
Schedule B rows
Client committees ALL TIME
5
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Sep 2025 Aug 2026
$310K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 4

FRANZESE, DANIEL JOHN $49K — · 3 txns MAST, BRIAN $14K — · 1 txn ILLINOIS REPUBLICAN PARTY - FEDERAL $8K — · 2 txns VALOR PAC $2K — · 2 txns IS IMPRESSION STRATEGY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
FRANZESE, DANIEL JOHN
FL · House REP
$48,785 3
MAST, BRIAN
FL · House REP
$14,290 1
ILLINOIS REPUBLICAN PARTY - FEDERAL
C00005926
$7,576 2
VALOR PAC
C00583153
$2,145 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 4

FRANZESE, DANIEL JOHN $98K — · 6 txns MAST, BRIAN $59K — · 5 txns ILLINOIS REPUBLICAN PARTY - FEDERAL $16K — · 4 txns VALOR PAC $3K — · 5 txns IS IMPRESSION STRATEGY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
FRANZESE, DANIEL JOHN
FL · House REP
$97,610 6
MAST, BRIAN
FL · House REP
$58,951 5
ILLINOIS REPUBLICAN PARTY - FEDERAL
C00005926
$15,652 4
VALOR PAC
C00583153
$2,929 5
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 4

MAST, BRIAN $150K Digital · 13 txns FRANZESE, DANIEL JOHN $98K — · 6 txns ILLINOIS REPUBLICAN PARTY - FEDERAL $35K Digital · 10 txns VALOR PAC $8K Digital · 13 txns IS IMPRESSION STRATEGY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAST, BRIAN
FL · House REP
$150,020 13
FRANZESE, DANIEL JOHN
FL · House REP
$97,610 6
ILLINOIS REPUBLICAN PARTY - FEDERAL
C00005926
$34,953 10
VALOR PAC
C00583153
$7,552 13
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 4

MAST, BRIAN $239K Digital · 20 txns FRANZESE, DANIEL JOHN $98K — · 6 txns ILLINOIS REPUBLICAN PARTY - FEDERAL $55K Digital · 15 txns VALOR PAC $14K Digital · 19 txns IS IMPRESSION STRATEGY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAST, BRIAN
FL · House REP
$238,638 20
FRANZESE, DANIEL JOHN
FL · House REP
$97,610 6
ILLINOIS REPUBLICAN PARTY - FEDERAL
C00005926
$54,599 15
VALOR PAC
C00583153
$13,695 19
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 4

MAST, BRIAN $347K Digital · 30 txns FRANZESE, DANIEL JOHN $98K — · 6 txns ILLINOIS REPUBLICAN PARTY - FEDERAL $78K Digital · 20 txns VALOR PAC $16K Digital · 24 txns IS IMPRESSION STRATEGY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAST, BRIAN
FL · House REP
$346,500 30
FRANZESE, DANIEL JOHN
FL · House REP
$97,610 6
ILLINOIS REPUBLICAN PARTY - FEDERAL
C00005926
$77,686 20
VALOR PAC
C00583153
$16,085 24

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $959,505 97.45%
Non-partisan $25,076 2.55%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

20212022202420252026 Q1 2021 (2022 cycle): $6KQ2 2021 (2022 cycle): $29KQ3 2021 (2022 cycle): $23KQ4 2021 (2022 cycle): $32KQ1 2022 (2022 cycle): $17KQ2 2022 (2022 cycle): $16KQ3 2022 (2022 cycle): $18KQ4 2022 (2022 cycle): $117KQ1 2024 (2024 cycle): $22KQ2 2024 (2024 cycle): $30KQ3 2024 (2024 cycle): $137KQ4 2024 (2024 cycle): $78KQ1 2025 (2026 cycle): $55KQ2 2025 (2026 cycle): $56KQ3 2025 (2026 cycle): $58KQ4 2025 (2026 cycle): $59KQ1 2026 (2026 cycle): $56KQ2 2026 (2026 cycle): $106KQ3 2026 (2026 cycle): $69K Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3 $137K

current cycle earlier election cycle off-cycle year quarterly · 5 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2021 Q1 2022 $6K 1 MAST, BRIAN 100% Digital 100% $6K —
2021 Q2 2022 $29K 3 MAST, BRIAN 100% Digital 100% $35K —
2021 Q3 2022 $23K 3 MAST, BRIAN 100% Digital 100% $58K —
2021 Q4 2022 $32K 7 MAST, BRIAN 72% Digital 100% $89K —
2022 Q1 2022 $17K 3 MAST, BRIAN 100% Digital 100% $106K —
2022 Q2 2022 $16K 3 MAST, BRIAN 100% Digital 100% $122K —
2022 Q3 2022 $18K 3 MAST, BRIAN 100% Digital 100% $141K —
2022 Q4 2022 $117K 5 MAST, BRIAN 100% Digital 100% $258K —
2024 Q1 2024 $22K 4 MAST, BRIAN 91% Digital 100% $22K +30%
2024 Q2 2024 $30K 3 MAST, BRIAN 100% Digital 100% $52K +91%
2024 Q3 2024 $137K 8 MAST, BRIAN 92% Digital 100% $189K +640%
2024 Q4 2024 $78K 11 MAST, BRIAN 79% Digital 100% $267K -33%
2025 Q1 2026 $55K 9 MAST, BRIAN 83% Digital 71% $55K —
2025 Q2 2026 $56K 8 MAST, BRIAN 78% Strategy & Research 54% $111K —
2025 Q3 2026 $58K 10 MAST, BRIAN 77% Digital 58% $170K —
2025 Q4 2026 $59K 12 MAST, BRIAN 79% Digital 76% $228K —
2026 Q1 2026 $56K 10 MAST, BRIAN 80% Digital 94% $285K +155%
2026 Q2 2026 $106K 13 FRANZESE, DANIEL JOHN 46% — $391K +254%
2026 Q3 2026 $69K 7 FRANZESE, DANIEL JOHN 71% — $460K -50%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $722K across 90 disbursements (avg $8K/check) Top buyer: MAST, BRIAN (87% of category) Last paid: 6mo ago · +171% vs prior cycle Digital $98K Strategy & Research — cycle-to-date Total: $79K across 9 disbursements (avg $9K/check) Top buyer: MAST, BRIAN (99% of category) Last paid: 8mo ago · no prior-cycle baseline Strategy & Research $10K Travel & Events — cycle-to-date Total: $4K across 2 disbursements (avg $2K/check) Top buyer: MAST, BRIAN (100% of category) Last paid: 11mo ago · no prior-cycle baseline Travel & Events $2K Software & Tech — cycle-to-date Total: $2K across 1 disbursements (avg $2K/check) Top buyer: VALOR PAC (100% of category) Last paid: 11mo ago · no prior-cycle baseline Software & Tech $2K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $722K across 90 disbursements (avg $8K/check) Top buyer: MAST, BRIAN (87% of category) Last paid: 6mo ago · +171% vs prior cycle Digital $158K Strategy & Research — cycle-to-date Total: $79K across 9 disbursements (avg $9K/check) Top buyer: MAST, BRIAN (99% of category) Last paid: 8mo ago · no prior-cycle baseline Strategy & Research $65K Travel & Events — cycle-to-date Total: $4K across 2 disbursements (avg $2K/check) Top buyer: MAST, BRIAN (100% of category) Last paid: 11mo ago · no prior-cycle baseline Travel & Events $2K Software & Tech — cycle-to-date Total: $2K across 1 disbursements (avg $2K/check) Top buyer: VALOR PAC (100% of category) Last paid: 11mo ago · no prior-cycle baseline Software & Tech $2K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $722K across 90 disbursements (avg $8K/check) Top buyer: MAST, BRIAN (87% of category) Last paid: 6mo ago · +171% vs prior cycle Digital $275K Strategy & Research — cycle-to-date Total: $79K across 9 disbursements (avg $9K/check) Top buyer: MAST, BRIAN (99% of category) Last paid: 8mo ago · no prior-cycle baseline Strategy & Research $79K Travel & Events — cycle-to-date Total: $4K across 2 disbursements (avg $2K/check) Top buyer: MAST, BRIAN (100% of category) Last paid: 11mo ago · no prior-cycle baseline Travel & Events $4K Software & Tech — cycle-to-date Total: $2K across 1 disbursements (avg $2K/check) Top buyer: VALOR PAC (100% of category) Last paid: 11mo ago · no prior-cycle baseline Software & Tech $2K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $722,058 90 $8K 89.5% MAST, BRIAN 87% 6mo ago
Strategy & Research $79,106 9 $9K 9.8% MAST, BRIAN 99% 8mo ago
Travel & Events $3,589 2 $2K 0.4% MAST, BRIAN 100% 11mo ago
Software & Tech $1,784 1 $2K 0.2% VALOR PAC 100% 11mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$770,823 · 78% of revenue
2
Repeat clients 2 cycles
$107,216 · 11% of revenue
2
One-time clients 1 cycle
$106,542 · 11% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
MAST, BRIAN 3 $770,823 65 2021-03-01 2026-07-03
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
FL
$877,366 89.1% 3
IL
$82,140 8.3% 1
GA
$25,076 2.5% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2022-12-08 MAST, BRIAN Digital COMMUNICATIONS CONSULTING $72,000
Largest all-time 2024-09-26 MAST, BRIAN Digital RADIO MARKETING $52,749
Largest all-time 2024-08-09 MAST, BRIAN Digital DIGITAL MARKETING $40,901
Largest all-time 2026-07-14 FRANZESE, DANIEL JOHN — ADVERTISING/DIGITAL $40,025
Largest all-time 2026-05-27 FRANZESE, DANIEL JOHN — ADVERTISING/DIGITAL $30,025
Largest this cycle 2026-04-02 MAST, BRIAN — DIGITAL & STRATEGY CONSULTING $15,828
Largest this cycle 2025-07-01 MAST, BRIAN Digital DIGITAL & STRATEGY CONSULTING $15,662
Largest this cycle 2026-03-03 MAST, BRIAN Digital DIGITAL & STRATEGY CONSULTING $15,402
Recent 2026-07-06 FRANZESE, DANIEL JOHN — ADVERTISING/DIGITAL $7,525
Recent 2026-07-23 ILLINOIS REPUBLICAN PARTY - FEDERAL — GENERIC DIGITAL FUNDRAISING $3,785
Recent 2026-07-14 FRANZESE, DANIEL JOHN — ADVERTISING/DIGITAL $1,235
Recent 2026-08-05 VALOR PAC — PAC DIGITAL CONSULTING $297
2 raw FEC name variants collapsed into this canonical entity
See all 123 disbursements →