IMPACT RESEARCH

$20.95M 2025-2026 cycle

IMPACT RESEARCH is a strategy & research vendor. In the 2025-2026 cycle IMPACT RESEARCH was paid $20.95M across 111 client committees, of which $85K flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$20.95M = $20.86M (Schedule B) + $85K (Independent Expenditures)
Schedule B
direct committee payments
$20,861,318 492 rows 99.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$84,700 1 rows 0.4%
Activity span ALL TIME
Dec 7, 2021 → Aug 28, 2026
spans 4.7 years
Disbursements ALL TIME
492
Schedule B + IE rows
Client committees ALL TIME
111
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Sep 2025 Aug 2026
$7.74M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 9

UNITED DEMOCRACY PROJECT ('UDP') $242K — · 5 txns DEMOCRATIC ACTION $53K — · 1 txn MAGAZINER, SETH $50K — · 1 txn MOLDER, CHAZ $35K — · 1 txn FAIRSHAKE $35K — · 1 txn PEARSON, JUSTIN J. $31K — · 1 txn LEADERS WE DESERVE $31K — · 1 txn EMILYS LIST $13K — · 1 txn DEFEND THE VOTE $6K — · 1 txn IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$242,300 5
DEMOCRATIC ACTION
C00562983
$52,600 1
MAGAZINER, SETH
RI · House DEM
$49,600 1
MOLDER, CHAZ
TN · House DEM
$35,000 1
FAIRSHAKE
C00835959
$34,600 1
PEARSON, JUSTIN J.
TN · House DEM
$30,650 1
LEADERS WE DESERVE
C00843110
$30,650 1
EMILYS LIST
C00193433
$13,475 1
DEFEND THE VOTE
C00764233
$5,500 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

UNITED DEMOCRACY PROJECT ('UDP') $575K — · 12 txns AMERICAN FUTURE $469K — · 16 txns TALARICO, JAMES $311K — · 4 txns GENDEBIEN, BLAKE $252K — · 5 txns DEMOCRATIC ACTION $222K — · 4 txns MAHAN FOR GOVERNOR 2026 $179K — · 2 txns WOMEN VOTE $164K — · 2 txns COOKE, REBECCA $133K — · 3 txns CRAIG, ANGIE $128K — · 3 txns TRONE, DAVID $118K — · 3 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$574,600 12
AMERICAN FUTURE
C00926204
$468,600 16
TALARICO, JAMES
TX · Senate DEM
$311,475 4
GENDEBIEN, BLAKE
NY · House DEM
$251,600 5
DEMOCRATIC ACTION
C00562983
$222,450 4
MAHAN FOR GOVERNOR 2026
1486858
$178,500 2
WOMEN VOTE
C00473918
$164,400 2
COOKE, REBECCA
WI · House DEM
$133,033 3
CRAIG, ANGIE
MN · Senate DEM
$127,500 3
TRONE, DAVID
MD · House DEM
$117,500 3
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

TALARICO, JAMES $1.05M Strategy & Research · 13 txns UNITED DEMOCRACY PROJECT ('UDP') $694K Strategy & Research · 16 txns AMERICAN FUTURE $469K — · 16 txns FAIRSHAKE $466K Strategy & Research · 11 txns GENDEBIEN, BLAKE $402K Strategy & Research · 7 txns COOPER, ROY $282K Strategy & Research · 11 txns CRAIG, ANGIE $224K Strategy & Research · 5 txns DEMOCRATIC ACTION $222K — · 4 txns TRONE, DAVID $182K — · 5 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $179K Other / Unclassified · 2 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TALARICO, JAMES
TX · Senate DEM
$1,050,455 13
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$693,850 16
AMERICAN FUTURE
C00926204
$468,600 16
FAIRSHAKE
C00835959
$465,861 11
GENDEBIEN, BLAKE
NY · House DEM
$402,000 7
COOPER, ROY
NC · Senate DEM
$281,712 11
CRAIG, ANGIE
MN · Senate DEM
$224,200 5
DEMOCRATIC ACTION
C00562983
$222,450 4
TRONE, DAVID
MD · House DEM
$181,500 5
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$179,000 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

TALARICO, JAMES $1.11M Strategy & Research · 14 txns UNITED DEMOCRACY PROJECT ('UDP') $822K Strategy & Research · 23 txns FAIRSHAKE $797K Strategy & Research · 17 txns AMERICAN FUTURE $469K — · 16 txns GENDEBIEN, BLAKE $402K Strategy & Research · 7 txns CRAIG, ANGIE $330K Strategy & Research · 8 txns DEMOCRATIC ACTION $286K Strategy & Research · 5 txns COOPER, ROY $282K Strategy & Research · 11 txns TRONE, DAVID $182K — · 5 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $179K Other / Unclassified · 2 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TALARICO, JAMES
TX · Senate DEM
$1,110,855 14
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$822,377 23
FAIRSHAKE
C00835959
$796,711 17
AMERICAN FUTURE
C00926204
$468,600 16
GENDEBIEN, BLAKE
NY · House DEM
$402,000 7
CRAIG, ANGIE
MN · Senate DEM
$329,900 8
DEMOCRATIC ACTION
C00562983
$286,150 5
COOPER, ROY
NC · Senate DEM
$281,712 11
TRONE, DAVID
MD · House DEM
$181,500 5
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$179,000 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

DNC SERVICES CORP / DEMOCRATIC NATION… $1.26M Strategy & Research · 5 txns TALARICO, JAMES $1.11M Strategy & Research · 14 txns BIDEN, JOSEPH R JR $1.07M Strategy & Research · 3 txns UNITED DEMOCRACY PROJECT ('UDP') $903K Strategy & Research · 27 txns FAIRSHAKE $898K Strategy & Research · 19 txns DEMOCRATIC ACTION $516K Strategy & Research · 12 txns AMERICAN FUTURE $469K — · 16 txns GENDEBIEN, BLAKE $458K Strategy & Research · 8 txns CRAIG, ANGIE $330K Strategy & Research · 8 txns SMP $313K Strategy & Research · 5 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE
C00010603
$1,260,134 5
TALARICO, JAMES
TX · Senate DEM
$1,110,855 14
BIDEN, JOSEPH R JR
US · President DEM
$1,066,400 3
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$903,327 27
FAIRSHAKE
C00835959
$897,611 19
DEMOCRATIC ACTION
C00562983
$516,350 12
AMERICAN FUTURE
C00926204
$468,600 16
GENDEBIEN, BLAKE
NY · House DEM
$458,200 8
CRAIG, ANGIE
MN · Senate DEM
$329,900 8
SMP
C00484642
$313,465 5

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $14,471,965 69.09%
Republican $0 0.00%
Non-partisan $6,474,053 30.91%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 9 leadership

Brian Stryker Managing Partner Casey Farmer Chief Operating Officer and… Montgomery John Anzalone Founding Partner / President Kevin Akins Partner / Senior Pollster Montgomery Valerie Bradley Partner / Senior Pollster Washington Zac McCrary Partner / Pollster and Stra… Greater Montgomery Area Aliza Astrow Partner / Senior Pollster Diana Candelaria Partner / Senior Pollster IR IMPACT RESEARCH

Leadership 9

Founders, partners, chiefs — for strategic / partnership conversations.

Brian Stryker research

Managing Partner

Casey Farmer research

Chief Operating Officer and Executive Vice President of Research

Montgomery

John Anzalone research

Founding Partner / President

Kevin Akins research

Partner / Senior Pollster

Montgomery

Email [email protected] +3 guess
LinkedIn linkedin.com/in/akinsdem/ verified
Valerie Bradley research

Partner / Senior Pollster

Washington

Zac McCrary research

Partner / Pollster and Strategist

Greater Montgomery Area

Aliza Astrow research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found —
Diana Candelaria research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found —
Justin Anderson research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found —

impactresearch.com · LinkedIn company page · updated 5mo ago

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

Outflow is on record for the last 18 months, but no itemized payers are.

Outflow is on record for the last 24 months, but no itemized payers are.

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Cycle-over-cycle trajectory

202120222023202420252026 Q4 2021 (2022 cycle): $15KQ1 2022 (2022 cycle): $120KQ2 2022 (2022 cycle): $900KQ3 2022 (2022 cycle): $949KQ4 2022 (2022 cycle): $549KQ3 2023 (2024 cycle): $215KQ4 2023 (2024 cycle): $632KQ1 2024 (2024 cycle): $1.48MQ2 2024 (2024 cycle): $1.63MQ3 2024 (2024 cycle): $1.6MQ4 2024 (2024 cycle): $3.9MQ1 2025 (2026 cycle): $182KQ2 2025 (2026 cycle): $417KQ3 2025 (2024 cycle): $85KQ3 2025 (2026 cycle): $464KQ4 2025 (2026 cycle): $939KQ1 2026 (2026 cycle): $2.54MQ2 2026 (2026 cycle): $3.62MQ3 2026 (2026 cycle): $632K Q4Q2Q4Q4Q2Q4Q2Q3Q1Q3 $3.9M

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2021 Q4 2022 $15K 1 MCMULLIN, DAVID EVAN 100% Strategy & Research 100% $15K —
2022 Q1 2022 $120K 5 THANEDAR, SHRI 36% Strategy & Research 100% $135K —
2022 Q2 2022 $900K 26 CALIFORNIANS FOR TRIBAL SOV… 19% Strategy & Research 100% $1.04M —
2022 Q3 2022 $949K 36 EMILYS LIST 16% Strategy & Research 100% $1.98M —
2022 Q4 2022 $549K 21 MCMULLIN, DAVID EVAN 31% Strategy & Research 100% $2.53M —
2023 Q3 2024 $215K 6 STANDING STRONG PAC 29% Strategy & Research 100% $215K —
2023 Q4 2024 $632K 12 FAIRSHAKE 30% Strategy & Research 100% $847K +4113%
2024 Q1 2024 $1.48M 25 DNC SERVICES CORP / DEMOCRA… 22% Strategy & Research 100% $2.32M +1132%
2024 Q2 2024 $1.63M 40 DNC SERVICES CORP / DEMOCRA… 21% Strategy & Research 100% $3.95M +81%
2024 Q3 2024 $1.6M 39 DNC SERVICES CORP / DEMOCRA… 41% Strategy & Research 100% $5.55M +69%
2024 Q4 2024 $3.9M 55 DNC SERVICES CORP / DEMOCRA… 31% Strategy & Research 100% $9.45M +610%
2025 Q1 2026 $182K 6 UNITED DEMOCRACY PROJECT ('… 33% Strategy & Research 100% $182K —
2025 Q2 2026 $417K 10 FAIRSHAKE 50% Strategy & Research 100% $599K —
2025 Q3 2024 $85K 1 SAN ANTONIO SPURS 100% Strategy & Research 100% $9.53M —
2025 Q3 2026 $464K 14 FAIRSHAKE 28% Strategy & Research 87% $1.06M +116%
2025 Q4 2026 $939K 27 TALARICO, JAMES 33% Strategy & Research 100% $2M +49%
2026 Q1 2026 $2.54M 59 TALARICO, JAMES 15% Strategy & Research 65% $4.54M +72%
2026 Q2 2026 $3.62M 92 AMERICAN FUTURE 13% Other / Unclassified 2% $8.16M +123%
2026 Q3 2026 $632K 16 UNITED DEMOCRACY PROJECT ('… 49% — $8.79M -60%
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Revenue by service category

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No category revenue in this window.

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Revenue by service category

last 12 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.6M across 361 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 6mo ago · +64% vs prior cycle Strategy & Research $2.34M

Revenue by service category

last 18 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.6M across 361 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 6mo ago · +64% vs prior cycle Strategy & Research $3.39M

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.6M across 361 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 6mo ago · +64% vs prior cycle Strategy & Research $6.88M
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $15,601,743 361 $43K 99.0% DNC SERVICES CORP / DEMOCRA… 17% 6mo ago
Other / Unclassified $153,400 3 $51K 1.0% MAHAN FOR GOVERNOR 2026; CA… 58% 5mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

8
Anchor clients 3+ cycles
$3,644,943 · 17% of revenue
12
Repeat clients 2 cycles
$6,661,114 · 32% of revenue
91
One-time clients 1 cycle
$10,555,261 · 51% of revenue
Top 8 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
UNITED DEMOCRACY PROJECT ('UDP') 3 $1,826,255 50 2022-03-15 2026-07-29
KAPTUR, MARCY HON. M.C. 3 $537,015 16 2022-05-31 2026-06-08
EMILYS LIST 3 $318,083 18 2022-04-28 2026-07-23
WOMEN VOTE 3 $280,850 4 2022-09-22 2026-05-07
BUDZINSKI, NIKKI 3 $263,150 9 2022-04-26 2025-11-26
NEW DEMOCRAT COALITION ACTION FUND 3 $219,315 16 2022-07-11 2026-03-17
AGUILAR, PETE 3 $128,200 4 2022-10-11 2026-04-24
ASPIRE PAC 3 $72,075 4 2022-07-12 2026-04-15
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
DC
$7,842,866 42.7% 20
MN
$2,037,911 11.1% 5
TX
$1,802,138 9.8% 6
CA
$1,448,174 7.9% 14
PA
$1,226,024 6.7% 4
MI
$1,060,410 5.8% 6
OH
$555,748 3.0% 2
MT
$550,260 3.0% 3
NJ
$518,350 2.8% 4
UT
$479,962 2.6% 2
NC
$436,611 2.4% 4
IL
$397,093 2.2% 5
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-10-21 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $487,400
Largest all-time 2024-10-21 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $411,174
Largest all-time 2024-10-25 BIDEN, JOSEPH R JR Strategy & Research POLLING $408,200
Largest all-time 2024-10-17 BIDEN, JOSEPH R JR Strategy & Research POLLING $370,000
Largest all-time 2024-08-30 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $368,600
Largest this cycle 2025-11-26 TALARICO, JAMES Strategy & Research SURVEY $139,469
Largest this cycle 2026-05-07 WOMEN VOTE — POLLING/SURVEYS $126,400
Largest this cycle 2026-04-03 TALARICO, JAMES — SURVEY $107,500
Largest this cycle 2025-11-26 TALARICO, JAMES Strategy & Research SURVEY $106,423
Largest this cycle 2026-04-24 TALARICO, JAMES — SURVEY $104,573
Recent 2026-08-28 DEMOCRATIC ACTION — POLLING SERVICES $52,600
Recent 2026-07-30 MAGAZINER, SETH — POLLING $49,600
Recent 2026-07-30 FAIRSHAKE — POLLING $34,600
Recent 2026-08-28 LEADERS WE DESERVE — RESEARCH SERVICES $30,650
Recent 2026-08-13 DEFEND THE VOTE — POLLING $5,500
7 raw FEC name variants collapsed into this canonical entity
See all 492 disbursements →