IMPACT RESEARCH

$20.06M 2025-2026 cycle

IMPACT RESEARCH is a strategy & research vendor. In the 2025-2026 cycle IMPACT RESEARCH was paid $20.06M across 109 client committees, of which $85K flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$20.06M = $19.97M (Schedule B) + $85K (Independent Expenditures)
Schedule B
direct committee payments
$19,972,343 471 rows 99.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$84,700 1 rows 0.4%
Activity span ALL TIME
Dec 7, 2021 → Jun 30, 2026
spans 4.6 years
Disbursements ALL TIME
471
Schedule B + IE rows
Client committees ALL TIME
109
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$7.37M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

UNITED DEMOCRACY PROJECT ('UDP') $113K — · 2 txns KAPTUR, MARCY HON. M.C. $81K — · 2 txns TALARICO, JAMES $77K — · 1 txn AMERICAN FUTURE $68K — · 3 txns GENDEBIEN, BLAKE $54K — · 1 txn COOKE, REBECCA $53K — · 1 txn DEMOCRATIC ACTION $42K — · 1 txn TRONE, DAVID $40K — · 1 txn COGNETTI, PAIGE $27K — · 1 txn COOPER, ROY $25K — · 1 txn IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$112,900 2
KAPTUR, MARCY HON. M.C.
OH · House DEM
$80,950 2
TALARICO, JAMES
TX · Senate DEM
$76,702 1
AMERICAN FUTURE
C00926204
$68,400 3
GENDEBIEN, BLAKE
NY · House DEM
$53,900 1
COOKE, REBECCA
WI · House DEM
$52,900 1
DEMOCRATIC ACTION
C00562983
$41,950 1
TRONE, DAVID
MD · House DEM
$40,000 1
COGNETTI, PAIGE
PA · House DEM
$26,950 1
COOPER, ROY
NC · Senate DEM
$25,333 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

TALARICO, JAMES $469K Strategy & Research · 6 txns AMERICAN FUTURE $469K — · 16 txns UNITED DEMOCRACY PROJECT ('UDP') $317K Strategy & Research · 8 txns FAIRSHAKE $197K — · 5 txns MAHAN FOR GOVERNOR 2026 $179K — · 2 txns DEMOCRATIC ACTION $170K — · 3 txns WOMEN VOTE $164K — · 2 txns TRONE, DAVID $157K — · 4 txns COOPER, ROY $139K — · 6 txns COOKE, REBECCA $133K — · 3 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TALARICO, JAMES
TX · Senate DEM
$468,675 6
AMERICAN FUTURE
C00926204
$468,600 16
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$316,950 8
FAIRSHAKE
C00835959
$197,461 5
MAHAN FOR GOVERNOR 2026
1486858
$178,500 2
DEMOCRATIC ACTION
C00562983
$169,850 3
WOMEN VOTE
C00473918
$164,400 2
TRONE, DAVID
MD · House DEM
$156,500 4
COOPER, ROY
NC · Senate DEM
$138,889 6
COOKE, REBECCA
WI · House DEM
$133,033 3
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

TALARICO, JAMES $1.11M Strategy & Research · 14 txns FAIRSHAKE $558K Strategy & Research · 12 txns AMERICAN FUTURE $469K — · 16 txns UNITED DEMOCRACY PROJECT ('UDP') $382K Strategy & Research · 10 txns COOPER, ROY $282K Strategy & Research · 11 txns CRAIG, ANGIE $266K Strategy & Research · 6 txns DEMOCRATIC ACTION $234K Strategy & Research · 4 txns GENDEBIEN, BLAKE $183K Strategy & Research · 3 txns TRONE, DAVID $182K — · 5 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $179K Other / Unclassified · 2 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TALARICO, JAMES
TX · Senate DEM
$1,110,855 14
FAIRSHAKE
C00835959
$557,811 12
AMERICAN FUTURE
C00926204
$468,600 16
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$381,950 10
COOPER, ROY
NC · Senate DEM
$281,712 11
CRAIG, ANGIE
MN · Senate DEM
$266,100 6
DEMOCRATIC ACTION
C00562983
$233,550 4
GENDEBIEN, BLAKE
NY · House DEM
$183,000 3
TRONE, DAVID
MD · House DEM
$181,500 5
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$179,000 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

TALARICO, JAMES $1.11M Strategy & Research · 14 txns FAIRSHAKE $863K Strategy & Research · 18 txns UNITED DEMOCRACY PROJECT ('UDP') $551K Strategy & Research · 19 txns AMERICAN FUTURE $469K — · 16 txns COOPER, ROY $282K Strategy & Research · 11 txns CRAIG, ANGIE $278K Strategy & Research · 7 txns DEMOCRATIC ACTION $234K Strategy & Research · 4 txns GENDEBIEN, BLAKE $183K Strategy & Research · 3 txns TRONE, DAVID $182K — · 5 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $179K Other / Unclassified · 2 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TALARICO, JAMES
TX · Senate DEM
$1,110,855 14
FAIRSHAKE
C00835959
$863,011 18
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$550,627 19
AMERICAN FUTURE
C00926204
$468,600 16
COOPER, ROY
NC · Senate DEM
$281,712 11
CRAIG, ANGIE
MN · Senate DEM
$278,100 7
DEMOCRATIC ACTION
C00562983
$233,550 4
GENDEBIEN, BLAKE
NY · House DEM
$183,000 3
TRONE, DAVID
MD · House DEM
$181,500 5
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$179,000 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

DNC SERVICES CORP / DEMOCRATIC NATION… $1.92M Strategy & Research · 9 txns TALARICO, JAMES $1.11M Strategy & Research · 14 txns BIDEN, JOSEPH R JR $1.07M Strategy & Research · 3 txns FAIRSHAKE $863K Strategy & Research · 18 txns UNITED DEMOCRACY PROJECT ('UDP') $642K Strategy & Research · 22 txns SMP $474K Strategy & Research · 8 txns AMERICAN FUTURE $469K — · 16 txns DEMOCRATIC ACTION $464K Strategy & Research · 11 txns COOPER, ROY $282K Strategy & Research · 11 txns CRAIG, ANGIE $278K Strategy & Research · 7 txns IR IMPACT RESEARCH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE
C00010603
$1,917,034 9
TALARICO, JAMES
TX · Senate DEM
$1,110,855 14
BIDEN, JOSEPH R JR
US · President DEM
$1,066,400 3
FAIRSHAKE
C00835959
$863,011 18
UNITED DEMOCRACY PROJECT ('UDP')
C00799031
$642,227 22
SMP
C00484642
$474,365 8
AMERICAN FUTURE
C00926204
$468,600 16
DEMOCRATIC ACTION
C00562983
$463,750 11
COOPER, ROY
NC · Senate DEM
$281,712 11
CRAIG, ANGIE
MN · Senate DEM
$278,100 7

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $13,982,964 69.72%
Republican $0 0.00%
Non-partisan $6,074,079 30.28%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 9 leadership

Brian Stryker Managing Partner Casey Farmer Chief Operating Officer and… Montgomery John Anzalone Founding Partner / President Kevin Akins Partner / Senior Pollster Montgomery Valerie Bradley Partner / Senior Pollster Washington Zac McCrary Partner / Pollster and Stra… Greater Montgomery Area Aliza Astrow Partner / Senior Pollster Diana Candelaria Partner / Senior Pollster IR IMPACT RESEARCH

Leadership 9

Founders, partners, chiefs — for strategic / partnership conversations.

Brian Stryker research

Managing Partner

Casey Farmer research

Chief Operating Officer and Executive Vice President of Research

Montgomery

John Anzalone research

Founding Partner / President

Kevin Akins research

Partner / Senior Pollster

Montgomery

Email [email protected] +3 guess
LinkedIn linkedin.com/in/akinsdem/ verified
Valerie Bradley research

Partner / Senior Pollster

Washington

Zac McCrary research

Partner / Pollster and Strategist

Greater Montgomery Area

Aliza Astrow research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found
Diana Candelaria research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found
Justin Anderson research

Partner / Senior Pollster

Email [email protected] +3 guess
LinkedIn not found

impactresearch.com · LinkedIn company page · updated 4mo ago

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

Outflow is on record for the last 18 months, but no itemized payers are.

Outflow is on record for the last 24 months, but no itemized payers are.

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Cycle-over-cycle trajectory

202120222023202420252026 Q4 2021 (2022 cycle): $15KQ1 2022 (2022 cycle): $120KQ2 2022 (2022 cycle): $900KQ3 2022 (2022 cycle): $949KQ4 2022 (2022 cycle): $549KQ3 2023 (2024 cycle): $215KQ4 2023 (2024 cycle): $632KQ1 2024 (2024 cycle): $1.48MQ2 2024 (2024 cycle): $1.63MQ3 2024 (2024 cycle): $1.56MQ4 2024 (2024 cycle): $3.9MQ1 2025 (2026 cycle): $182KQ2 2025 (2026 cycle): $417KQ3 2025 (2024 cycle): $85KQ3 2025 (2026 cycle): $464KQ4 2025 (2026 cycle): $939KQ1 2026 (2026 cycle): $2.46MQ2 2026 (2026 cycle): $3.48M Q4Q2Q4Q4Q2Q4Q2Q3Q1Q2 $3.9M

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2021 Q4 2022 $15K 1 MCMULLIN, DAVID EVAN 100% Strategy & Research 100% $15K
2022 Q1 2022 $120K 5 THANEDAR, SHRI 36% Strategy & Research 100% $135K
2022 Q2 2022 $900K 26 CALIFORNIANS FOR TRIBAL SOV… 19% Strategy & Research 100% $1.04M
2022 Q3 2022 $949K 36 EMILYS LIST 16% Strategy & Research 100% $1.98M
2022 Q4 2022 $549K 21 MCMULLIN, DAVID EVAN 31% Strategy & Research 100% $2.53M
2023 Q3 2024 $215K 6 STANDING STRONG PAC 29% Strategy & Research 100% $215K
2023 Q4 2024 $632K 12 FAIRSHAKE 30% Strategy & Research 100% $847K +4113%
2024 Q1 2024 $1.48M 25 DNC SERVICES CORP / DEMOCRA… 22% Strategy & Research 100% $2.32M +1132%
2024 Q2 2024 $1.63M 40 DNC SERVICES CORP / DEMOCRA… 21% Strategy & Research 100% $3.95M +81%
2024 Q3 2024 $1.56M 38 DNC SERVICES CORP / DEMOCRA… 42% Strategy & Research 100% $5.51M +65%
2024 Q4 2024 $3.9M 55 DNC SERVICES CORP / DEMOCRA… 31% Strategy & Research 100% $9.41M +610%
2025 Q1 2026 $182K 6 UNITED DEMOCRACY PROJECT ('… 33% Strategy & Research 100% $182K
2025 Q2 2026 $417K 10 FAIRSHAKE 50% Strategy & Research 100% $599K
2025 Q3 2024 $85K 1 SAN ANTONIO SPURS 100% Strategy & Research 100% $9.5M
2025 Q3 2026 $464K 14 FAIRSHAKE 28% Strategy & Research 87% $1.06M +116%
2025 Q4 2026 $939K 27 TALARICO, JAMES 33% Strategy & Research 100% $2M +49%
2026 Q1 2026 $2.46M 58 TALARICO, JAMES 16% Strategy & Research 67% $4.47M +67%
2026 Q2 2026 $3.48M 89 AMERICAN FUTURE 13% Other / Unclassified 2% $7.94M +114%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.56M across 360 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 5mo ago · +64% vs prior cycle Strategy & Research $304K

Revenue by service category

last 12 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.56M across 360 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 5mo ago · +64% vs prior cycle Strategy & Research $2.68M

Revenue by service category

last 18 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.56M across 360 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 5mo ago · +64% vs prior cycle Strategy & Research $3.54M

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $15.56M across 360 disbursements (avg $43K/check) Top buyer: DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE (17% of category) Last paid: 5mo ago · +64% vs prior cycle Strategy & Research $8.66M
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $15,564,043 360 $43K 99.0% DNC SERVICES CORP / DEMOCRA… 17% 5mo ago
Other / Unclassified $153,400 3 $51K 1.0% MAHAN FOR GOVERNOR 2026; CA… 58% 3mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

7
Anchor clients 3+ cycles
$3,014,960 · 15% of revenue
13
Repeat clients 2 cycles
$6,862,022 · 34% of revenue
89
One-time clients 1 cycle
$10,095,361 · 51% of revenue
Top 7 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
UNITED DEMOCRACY PROJECT ('UDP') 3 $1,514,355 44 2022-03-15 2026-06-26
KAPTUR, MARCY HON. M.C. 3 $537,015 16 2022-05-31 2026-06-08
WOMEN VOTE 3 $280,850 4 2022-09-22 2026-05-07
BUDZINSKI, NIKKI 3 $263,150 9 2022-04-26 2025-11-26
NEW DEMOCRAT COALITION ACTION FUND 3 $219,315 16 2022-07-11 2026-03-17
AGUILAR, PETE 3 $128,200 4 2022-10-11 2026-04-24
ASPIRE PAC 3 $72,075 4 2022-07-12 2026-04-15
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
DC
$7,193,241 40.8% 20
MN
$1,951,511 11.1% 5
TX
$1,802,138 10.2% 6
CA
$1,448,174 8.2% 14
PA
$1,226,024 7.0% 4
MI
$1,060,410 6.0% 6
OH
$555,748 3.2% 2
MT
$550,260 3.1% 3
NJ
$518,350 2.9% 4
UT
$479,962 2.7% 2
NC
$436,611 2.5% 4
IL
$397,093 2.3% 5
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-10-21 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $487,400
Largest all-time 2024-10-21 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $411,174
Largest all-time 2024-10-25 BIDEN, JOSEPH R JR Strategy & Research POLLING $408,200
Largest all-time 2024-10-17 BIDEN, JOSEPH R JR Strategy & Research POLLING $370,000
Largest all-time 2024-08-30 DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE Strategy & Research POLLING/FOCUS GROUPS $368,600
Largest this cycle 2025-11-26 TALARICO, JAMES Strategy & Research SURVEY $139,469
Largest this cycle 2026-05-07 WOMEN VOTE POLLING/SURVEYS $126,400
Largest this cycle 2026-04-03 TALARICO, JAMES SURVEY $107,500
Largest this cycle 2025-11-26 TALARICO, JAMES Strategy & Research SURVEY $106,423
Largest this cycle 2026-04-24 TALARICO, JAMES SURVEY $104,573
Recent 2026-06-26 TALARICO, JAMES SURVEY $76,702
Recent 2026-06-26 UNITED DEMOCRACY PROJECT ('UDP') POLLING $69,600
Recent 2026-06-26 UNITED DEMOCRACY PROJECT ('UDP') POLLING $43,300
Recent 2026-06-30 TRONE, DAVID POLLING $40,000
Recent 2026-06-25 DEMOCRATIC TURNOUT PROJECT PAC POLLING $16,833
6 raw FEC name variants collapsed into this canonical entity
See all 471 disbursements →