IMAGE DIRECT LLC
$50.34M
2025-2026 cycle
IMAGE DIRECT LLC is a print & mail vendor. In the 2025-2026 cycle IMAGE DIRECT LLC was paid $50.34M across 119 client committees, of which $400K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$50.34M
=
$49.94M
(Schedule B)
+
$400K
(Independent Expenditures)
| Schedule B direct committee payments |
$49,935,929 | 1,593 rows | 99.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$400,494 | 83 rows | 0.8% |
- Activity span ALL TIME
- Feb 4, 2016 → Jan 30, 2025
- spans 9.0 years
- Disbursements ALL TIME
- 1,593
- Schedule B + IE rows
- Client committees ALL TIME
- 119
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Feb 2024
Jan 2025
$1.85M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
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VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SPECIAL OPERATIONS FOR AMERICA C00523241 |
$12,411 | 2 |
| BARRETT, THOMAS MORE MI · House REP |
$4,686 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BROWN, SAM NV · Senate REP |
$429,411 | 6 |
| SCOTT, RICK SEN FL · Senate REP |
$226,133 | 6 |
| DONALDS, BYRON FL · House REP |
$126,593 | 2 |
| PAUL, RAND KY · Senate REP |
$115,144 | 3 |
| MAST, BRIAN FL · House REP |
$48,121 | 4 |
| CPAC ACTION PAC C00130658 |
$43,493 | 5 |
| WALTZ, MICHAEL FL · House REP |
$36,048 | 2 |
| SPECIAL OPERATIONS FOR AMERICA C00523241 |
$35,906 | 4 |
| SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC C00570226 |
$31,188 | 3 |
| PERRY, SCOTT PA · House REP |
$29,576 | 6 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $39,672,200 | 78.81% |
| Non-partisan | $10,664,223 | 21.19% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $74K | 7 | NRSC 77% | Print & Mail 100% | $74K | — |
| 2017 | Q3 | 2018 | $228K | 14 | NRSC 73% | Print & Mail 100% | $302K | — |
| 2017 | Q4 | 2018 | $1.17M | 51 | NRSC 42% | Print & Mail 100% | $1.47M | — |
| 2018 | Q1 | 2018 | $1.21M | 77 | NRSC 26% | Print & Mail 100% | $2.67M | — |
| 2018 | Q2 | 2018 | $2.29M | 79 | NRSC 34% | Print & Mail 100% | $4.96M | — |
| 2018 | Q3 | 2018 | $2.91M | 88 | NRSC 48% | Print & Mail 100% | $7.88M | — |
| 2018 | Q4 | 2018 | $1.17M | 38 | NRSC 48% | Print & Mail 100% | $9.05M | — |
| 2019 | Q1 | 2020 | $778K | 35 | TRUMP MAKE AMERICA GREAT AG… 50% | Print & Mail 100% | $778K | — |
| 2019 | Q2 | 2020 | $1.18M | 44 | C00699546 27% | Print & Mail 100% | $1.96M | +1505% |
| 2019 | Q3 | 2020 | $2.54M | 45 | C00699546 43% | Print & Mail 100% | $4.5M | +1013% |
| 2019 | Q4 | 2020 | $2.96M | 48 | NRSC 36% | Print & Mail 100% | $7.46M | +153% |
| 2020 | Q1 | 2020 | $2.8M | 80 | REPUBLICAN NATIONAL COMMITT… 34% | Print & Mail 100% | $10M | +132% |
| 2020 | Q2 | 2020 | $3.81M | 85 | NRSC 52% | Print & Mail 100% | $14M | +66% |
| 2020 | Q3 | 2020 | $3.08M | 50 | TRUMP MAKE AMERICA GREAT AG… 33% | Print & Mail 100% | $17M | +6% |
| 2020 | Q4 | 2020 | $1.67M | 26 | NRSC 62% | Print & Mail 100% | $19M | +42% |
| 2021 | Q1 | 2022 | $556K | 54 | TEAPARTYEXPRESS.ORG 20% | Print & Mail 100% | $556K | -29% |
| 2021 | Q2 | 2022 | $1.5M | 53 | CRUZ, RAFAEL EDWARD TED 34% | Print & Mail 100% | $2.05M | +26% |
| 2021 | Q3 | 2022 | $2.58M | 91 | CRUZ, RAFAEL EDWARD TED 34% | Print & Mail 100% | $4.63M | +2% |
| 2021 | Q4 | 2022 | $1.74M | 90 | CRUZ, RAFAEL EDWARD TED 16% | Print & Mail 100% | $6.37M | -41% |
| 2022 | Q1 | 2022 | $2.71M | 123 | NRSC 12% | Print & Mail 100% | $9.08M | -3% |
| 2022 | Q2 | 2022 | $3.15M | 79 | NRSC 24% | Print & Mail 100% | $12M | -17% |
| 2022 | Q3 | 2022 | $2.35M | 49 | SCOTT, TIMOTHY E. 15% | Print & Mail 100% | $15M | -24% |
| 2022 | Q4 | 2022 | $648K | 19 | PAUL, RAND 28% | Print & Mail 100% | $15M | -61% |
| 2023 | Q1 | 2024 | $507K | 24 | HAWLEY, JOSHUA DAVID SEN 35% | Print & Mail 100% | $507K | -9% |
| 2023 | Q2 | 2024 | $726K | 28 | HAWLEY, JOSHUA DAVID SEN 39% | Print & Mail 100% | $1.23M | -51% |
| 2023 | Q3 | 2024 | $847K | 37 | NRCC 23% | Print & Mail 100% | $2.08M | -67% |
| 2023 | Q4 | 2024 | $2.01M | 52 | HALEY, NIKKI 36% | Print & Mail 100% | $4.09M | +15% |
| 2024 | Q1 | 2024 | $1.17M | 33 | HALEY, NIKKI 49% | Print & Mail 100% | $5.26M | -57% |
| 2024 | Q2 | 2024 | $576K | 33 | DONALDS, BYRON 19% | Print & Mail 100% | $5.84M | -82% |
| 2024 | Q3 | 2024 | $828K | 47 | BROWN, SAM 30% | Print & Mail 100% | $6.67M | -65% |
| 2024 | Q4 | 2024 | $178K | 11 | BROWN, SAM 54% | Print & Mail 100% | $6.84M | -73% |
| 2025 | Q1 | 2026 | $12K | 2 | SPECIAL OPERATIONS FOR AMER… 61% | Print & Mail 100% | $12K | -98% |
Revenue by service category
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Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $49,933,335 | 1,593 | $31K | 100.0% | NRSC 26% | 16mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
13
Anchor clients 3+ cycles
$28,346,075 · 57% of revenue
21
Repeat clients 2 cycles
$11,566,588 · 23% of revenue
85
One-time clients 1 cycle
$10,023,266 · 20% of revenue
Top 13 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| NRSC | 4 | $12,782,953 | 171 | 2017-04-19 | 2024-01-16 |
| NRCC | 4 | $2,950,811 | 62 | 2017-11-16 | 2024-02-29 |
| REPUBLICAN NATIONAL COMMITTEE | 4 | $2,523,433 | 40 | 2017-10-10 | 2023-12-20 |
| CRUZ, RAFAEL EDWARD TED | 3 | $2,311,398 | 21 | 2017-10-19 | 2022-11-15 |
| CRENSHAW, DANIEL | 3 | $1,596,277 | 16 | 2019-08-02 | 2023-11-21 |
| MAST, BRIAN | 4 | $1,499,657 | 53 | 2017-10-17 | 2024-09-12 |
| HUCK PAC FOR AMERICA | 4 | $1,331,447 | 175 | 2018-07-12 | 2023-02-02 |
| DONALDS, BYRON | 3 | $939,176 | 19 | 2020-10-29 | 2024-09-11 |
| TEAPARTYEXPRESS.ORG | 3 | $770,638 | 104 | 2017-04-07 | 2022-08-18 |
| SCOTT, RICK SEN | 3 | $743,982 | 23 | 2018-05-21 | 2024-09-11 |
| THE GUARDIAN FUND | 4 | $462,091 | 52 | 2018-06-07 | 2024-01-11 |
| MACE, NANCY | 3 | $388,404 | 10 | 2020-07-16 | 2023-07-17 |
| HAGERTY, BILL | 3 | $45,809 | 4 | 2020-03-04 | 2023-10-05 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $18,304,542 | 39.1% | 5 | |
| VA | $5,134,222 | 11.0% | 9 | |
| Unknown | $4,545,502 | 9.7% | 38 | |
| TX | $4,411,112 | 9.4% | 5 | |
| FL | $3,628,123 | 7.7% | 6 | |
| SC | $2,838,368 | 6.1% | 4 | |
| CA | $2,015,764 | 4.3% | 6 | |
| KY | $1,462,375 | 3.1% | 3 | |
| AR | $1,375,648 | 2.9% | 2 | |
| AZ | $1,365,677 | 2.9% | 4 | |
| MO | $1,128,217 | 2.4% | 3 | |
| NV | $651,727 | 1.4% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-11-16 | NRSC | Print & Mail | DIRECT MAIL PRODUCTION | $668,943 |
| Largest all-time | 2020-02-07 | REPUBLICAN NATIONAL COMMITTEE | Print & Mail | POSTAGE | $626,006 |
| Largest all-time | 2024-01-17 | HALEY, NIKKI | Print & Mail | POSTAGE | $572,373 |
| Largest all-time | 2021-07-01 | CRUZ, RAFAEL EDWARD TED | Print & Mail | POSTAGE | $503,248 |
| Largest all-time | 2020-06-01 | NRSC | Print & Mail | POSTAGE | $434,261 |
| Largest this cycle | 2025-01-30 | SPECIAL OPERATIONS FOR AMERICA | Print & Mail | PAC DIRECT MAIL PRINTING | $7,251 |
| Largest this cycle | 2025-01-16 | BARRETT, THOMAS MORE | Print & Mail | PRINTING | $4,686 |
| Recent | 2024-12-19 | SPECIAL OPERATIONS FOR AMERICA | Print & Mail | PAC DIRECT MAIL PRINTING | $5,160 |
| Recent | 2024-11-14 | PERRY, SCOTT | Print & Mail | DIRECT MAIL FUNDRAISING | $3,536 |
| Recent | 2024-12-05 | PERRY, SCOTT | Print & Mail | DIRECT MAIL FUNDRAISING | $3,365 |