GROUNDSWELL STRATEGIES
GROUNDSWELL STRATEGIES is a media vendor. In the 2025-2026 cycle GROUNDSWELL STRATEGIES was paid $612K across 12 client committees, of which $145K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$467,147 | 30 rows | 76.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$145,184 | 2 rows | 23.7% |
- Activity span ALL TIME
- Sep 19, 2018 → Oct 28, 2022
- spans 4.1 years
- Disbursements ALL TIME
- 30
- Schedule B + IE rows
- Client committees ALL TIME
- 12
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $259,440 | 42.37% |
| Non-partisan | $352,891 | 57.63% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $6K | 1 | C00638064 100% | Media 100% | $6K | — |
| 2018 | Q4 | 2018 | $133K | 8 | REPUBLICAN NATIONAL COMMITT… 56% | Media 100% | $139K | — |
| 2019 | Q1 | 2020 | $25K | 3 | C00638064 100% | Media 100% | $25K | — |
| 2019 | Q2 | 2020 | $15K | 2 | C00638064 100% | Media 100% | $40K | — |
| 2019 | Q4 | 2020 | $900 | 1 | C00719252 100% | Media 100% | $41K | — |
| 2020 | Q1 | 2020 | $23K | 2 | DIAZ-BALART, MARIO 100% | Media 100% | $64K | — |
| 2020 | Q3 | 2020 | $113K | 7 | C00742627 77% | Media 100% | $177K | +1781% |
| 2020 | Q4 | 2020 | $71K | 4 | C00622159 97% | Media 100% | $248K | -47% |
| 2022 | Q4 | 2022 | $80K | 2 | REPUBLICAN PARTY 0F MIAMI D… 62% | Media 100% | $80K | +12% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $467,147 | 30 | $16K | 100.0% | C00742627 19% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| Unknown | $269,221 | 57.6% | 7 | |
| FL | $122,927 | 26.3% | 4 | |
| DC | $75,000 | 16.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-10-29 | REPUBLICAN NATIONAL COMMITTEE | Media | DOOR-TO-DOOR GET-OUT-THE-VOTE (GOTV) | $75,000 |
| Largest all-time | 2022-10-28 | REPUBLICAN PARTY 0F MIAMI DADE COUNTY | Media | MEDIA CONSULTING/ ADVERTISING- RADIO, PRINT | $49,730 |
| Largest all-time | 2022-10-26 | GIMENEZ, CARLOS | Media | ADVERTISING | $30,000 |
| Largest all-time | 2020-07-14 | C00742627 | Media | DESIGN/PRINT/MAIL/ LIVE CALLS & TEXTS | $28,402 |
| Largest all-time | 2020-10-23 | C00622159 | Media | RADIO BUY | $23,750 |
| Recent | 2020-10-23 | C00622159 | Media | RADIO BUY | $23,400 |
| Recent | 2020-10-23 | C00622159 | Media | RADIO BUY | $21,780 |
| Recent | 2020-10-30 | SPALDING, CARLA ARLENE | Media | PRINTING SIGNS | $2,120 |