GO BIG MEDIA
$24.99M
2025-2026 cycle
GO BIG MEDIA is a digital vendor. In the 2025-2026 cycle GO BIG MEDIA was paid $24.99M across 124 client committees, of which $9.81M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$24.99M
=
$15.17M
(Schedule B)
+
$9.81M
(Independent Expenditures)
| Schedule B direct committee payments |
$15,173,196 | 1,636 rows | 60.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$9,812,240 | 130 rows | 39.3% |
- Activity span ALL TIME
- Jul 16, 2015 → Apr 24, 2026
- spans 10.8 years
- Disbursements ALL TIME
- 1,636
- Schedule B + IE rows
- Client committees ALL TIME
- 124
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
May 2025
Apr 2026
$248K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$50,000 | 1 |
| PATHWAY TO VICTORY INC. C00894618 |
$10,000 | 1 |
| MONTANA REPUBLICAN STATE CENTRAL COMMITTEE C00008086 |
$19 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$59,666 | 2 |
| SUNUNU, JOHN E NH · Senate REP |
$33,652 | 2 |
| PATHWAY TO VICTORY INC. C00894618 |
$10,000 | 1 |
| MONTANA REPUBLICAN STATE CENTRAL COMMITTEE C00008086 |
$7,877 | 7 |
| REPUBLICAN PARTY OF KENTUCKY C00156810 |
$5,000 | 1 |
| WILSON, JEFF IL · House REP |
$1,050 | 3 |
| DEFEND TEXAS FUND C00718593 |
$50 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$84,666 | 3 |
| FINE, RANDY FL · House REP |
$63,970 | 4 |
| PATHWAY TO VICTORY INC. C00894618 |
$41,000 | 2 |
| SUNUNU, JOHN E NH · Senate REP |
$33,652 | 2 |
| MONTANA REPUBLICAN STATE CENTRAL COMMITTEE C00008086 |
$15,655 | 13 |
| REPUBLICAN PARTY OF KENTUCKY C00156810 |
$5,000 | 1 |
| WILSON, JEFF IL · House REP |
$3,111 | 9 |
| FRIENDS OF BRANDON CREIGHTON 00058241 |
$1,000 | 1 |
| DEFEND TEXAS FUND C00718593 |
$50 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FINE, RANDY FL · House REP |
$382,092 | 16 |
| AFC VICTORY FUND 00088032 |
$84,666 | 3 |
| PATHWAY TO VICTORY INC. C00894618 |
$41,000 | 2 |
| SUNUNU, JOHN E NH · Senate REP |
$33,652 | 2 |
| OREGON REPUBLICAN PARTY C00153031 |
$30,000 | 6 |
| REPUBLICAN PARTY OF KENTUCKY C00156810 |
$20,200 | 4 |
| MONTANA REPUBLICAN STATE CENTRAL COMMITTEE C00008086 |
$15,655 | 13 |
| LORI CHAVEZ-DEREMER VICTORY C00819227 |
$10,000 | 1 |
| CHAVEZ-DEREMER, LORI OR · House REP |
$10,000 | 1 |
| WILSON, JEFF IL · House REP |
$8,286 | 11 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CHAVEZ-DEREMER, LORI OR · House REP |
$651,157 | 22 |
| FINE, RANDY FL · House REP |
$382,092 | 16 |
| AFC VICTORY FUND 00088032 |
$249,666 | 8 |
| SALAZAR, MARIA ELVIRA FL · House REP |
$184,528 | 4 |
| MAKE AMERICA GREAT AGAIN INC. C00825851 |
$176,545 | 12 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$173,276 | 4 |
| PAULINA LUNA, ANNA FL · House REP |
$159,400 | 7 |
| LAKE, KARI AZ · Senate REP |
$100,000 | 1 |
| REPUBLICAN PARTY OF KENTUCKY C00156810 |
$50,700 | 10 |
| LORI CHAVEZ-DEREMER VICTORY C00819227 |
$50,000 | 3 |
By party
Revenue by party
D · 5%
R · 95%
| Party | Amount | % |
|---|---|---|
| Democratic | $1,013,652 | 4.06% |
| Republican | $18,875,502 | 75.55% |
| Non-partisan | $5,096,282 | 20.40% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $69K | 16 | MULLIN, MARKWAYNE 40% | Digital 100% | $69K | — |
| 2017 | Q2 | 2016 | $6K | 1 | BUSH GEORGE P HONORABLE 100% | Digital 100% | $6K | — |
| 2017 | Q2 | 2018 | $73K | 22 | CLF 36% | Digital 100% | $143K | — |
| 2017 | Q3 | 2018 | $363K | 33 | STRANGE, LUTHER J III 77% | Digital 100% | $505K | — |
| 2017 | Q4 | 2018 | $110K | 35 | LONEGAN, STEVEN 22% | Digital 100% | $615K | — |
| 2018 | Q1 | 2018 | $299K | 80 | C00666966 16% | Digital 100% | $914K | — |
| 2018 | Q2 | 2018 | $451K | 92 | C00618876 23% | Digital 100% | $1.37M | — |
| 2018 | Q3 | 2018 | $650K | 88 | C00656371 23% | Digital 100% | $2.02M | — |
| 2018 | Q4 | 2018 | $1.39M | 83 | WILLIAMS, ROGER 36% | Digital 100% | $3.4M | — |
| 2019 | Q1 | 2018 | $7K | 2 | DAHLE FOR SENATE 2019; BRIAN 100% | Digital 100% | $3.41M | — |
| 2019 | Q1 | 2020 | $54K | 20 | WILLIAMS, ROGER 20% | Digital 100% | $54K | -22% |
| 2019 | Q2 | 2020 | $58K | 28 | WILLIAMS, ROGER 23% | Digital 100% | $112K | -20% |
| 2019 | Q3 | 2020 | $128K | 43 | C00701433 19% | Digital 100% | $240K | -65% |
| 2019 | Q4 | 2020 | $187K | 50 | WILLIAMS, ROGER 26% | Digital 100% | $427K | +71% |
| 2020 | Q1 | 2020 | $325K | 47 | WILLIAMS, ROGER 35% | Digital 100% | $752K | +8% |
| 2020 | Q2 | 2020 | $323K | 88 | C00733469 26% | Digital 100% | $1.08M | -28% |
| 2020 | Q3 | 2020 | $2.17M | 99 | WILLIAMS, ROGER 47% | Digital 100% | $3.25M | +235% |
| 2020 | Q4 | 2020 | $1.58M | 69 | WILLIAMS, ROGER 55% | Digital 100% | $4.83M | +14% |
| 2021 | Q1 | 2022 | $30K | 12 | REPUBLICAN PARTY OF KENTUCKY 56% | Digital 100% | $30K | -45% |
| 2021 | Q2 | 2022 | $195K | 25 | TSHIBAKA, KELLY 56% | Digital 100% | $225K | +235% |
| 2021 | Q3 | 2022 | $276K | 37 | TSHIBAKA, KELLY 28% | Digital 100% | $500K | +116% |
| 2021 | Q4 | 2022 | $314K | 55 | NORTON, ELIJAH 25% | Digital 100% | $814K | +67% |
| 2022 | Q1 | 2022 | $638K | 73 | WILLIAMS, ROGER 24% | Digital 100% | $1.45M | +96% |
| 2022 | Q2 | 2022 | $943K | 67 | NORTON, ELIJAH 29% | Digital 100% | $2.39M | +192% |
| 2022 | Q3 | 2022 | $552K | 88 | CHAVEZ-DEREMER, LORI 19% | Digital 100% | $2.95M | -75% |
| 2022 | Q4 | 2022 | $792K | 85 | C00787978 37% | Digital 100% | $3.74M | -50% |
| 2023 | Q1 | 2024 | $71K | 17 | CHAVEZ-DEREMER, LORI 58% | Digital 100% | $71K | +141% |
| 2023 | Q2 | 2024 | $85K | 17 | MAKE AMERICA GREAT AGAIN IN… 56% | Digital 100% | $157K | -56% |
| 2023 | Q3 | 2024 | $121K | 26 | MAKE AMERICA GREAT AGAIN IN… 55% | Digital 100% | $277K | -56% |
| 2023 | Q4 | 2024 | $93K | 23 | MAKE AMERICA GREAT AGAIN IN… 40% | Digital 100% | $371K | -70% |
| 2024 | Q1 | 2024 | $218K | 32 | BOST, MICHAEL 34% | Digital 100% | $588K | -66% |
| 2024 | Q2 | 2024 | $324K | 32 | AFC VICTORY FUND 24% | Digital 100% | $912K | -66% |
| 2024 | Q3 | 2024 | $677K | 38 | CHAVEZ-DEREMER, LORI 65% | Digital 100% | $1.59M | +23% |
| 2024 | Q4 | 2024 | $931K | 37 | CHAVEZ-DEREMER, LORI 21% | Digital 100% | $2.52M | +17% |
| 2024 | Q4 | 2026 | $24K | 1 | FINE, RANDY 100% | Digital 100% | $24K | — |
| 2025 | Q1 | 2024 | $850 | 2 | FRIENDS OF BRANDON CREIGHTON 100% | Digital 100% | $2.52M | — |
| 2025 | Q1 | 2026 | $266K | 22 | FINE, RANDY 77% | Digital 100% | $290K | +275% |
| 2025 | Q2 | 2024 | $500 | 1 | FRIENDS OF BRANDON CREIGHTON 100% | Digital 100% | $2.52M | — |
| 2025 | Q2 | 2026 | $94K | 4 | FINE, RANDY 95% | Digital 100% | $384K | +10% |
| 2025 | Q3 | 2024 | $25K | 1 | AFC VICTORY FUND 100% | Digital 100% | $2.55M | — |
| 2025 | Q3 | 2026 | $86K | 7 | FINE, RANDY 63% | Digital 100% | $471K | -29% |
| 2025 | Q4 | 2024 | $1K | 1 | FRIENDS OF BRANDON CREIGHTON 100% | Digital 100% | $2.55M | — |
| 2025 | Q4 | 2026 | $57K | 14 | SUNUNU, JOHN E 59% | Digital 100% | $528K | -38% |
| 2026 | Q1 | 2026 | $29K | 12 | PATHWAY TO VICTORY INC. 35% | Digital 100% | $557K | -87% |
| 2026 | Q2 | 2026 | $50K | 1 | AFC VICTORY FUND 100% | Digital 100% | $607K | -85% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $14,870,177 | 1,635 | $9K | 100.0% | WILLIAMS, ROGER 19% | 6w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
7
Anchor clients 3+ cycles
$5,469,753 · 36% of revenue
13
Repeat clients 2 cycles
$2,825,697 · 19% of revenue
103
One-time clients 1 cycle
$6,877,747 · 45% of revenue
Top 7 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| WILLIAMS, ROGER | 3 | $2,826,173 | 48 | 2018-10-05 | 2022-04-01 |
| CHAVEZ-DEREMER, LORI | 3 | $1,185,357 | 123 | 2021-07-23 | 2025-01-16 |
| PAULINA LUNA, ANNA | 3 | $609,692 | 43 | 2020-07-07 | 2024-11-18 |
| REPUBLICAN PARTY OF KENTUCKY | 4 | $336,962 | 84 | 2019-07-03 | 2025-12-11 |
| BUCSHON, LARRY D. | 4 | $286,293 | 95 | 2017-07-12 | 2024-01-02 |
| DEFEND TEXAS FUND | 4 | $126,678 | 32 | 2019-09-30 | 2026-02-17 |
| GREEN, MARK DR. | 3 | $98,598 | 46 | 2017-11-08 | 2022-10-03 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $3,809,802 | 29.1% | 21 | |
| Unknown | $2,666,905 | 20.4% | 40 | |
| OR | $1,296,398 | 9.9% | 4 | |
| FL | $1,176,311 | 9.0% | 3 | |
| DC | $905,072 | 6.9% | 6 | |
| AZ | $867,155 | 6.6% | 4 | |
| AK | $446,620 | 3.4% | 1 | |
| WA | $424,606 | 3.2% | 3 | |
| MA | $423,136 | 3.2% | 2 | |
| WY | $395,978 | 3.0% | 1 | |
| VA | $348,847 | 2.7% | 5 | |
| IN | $337,243 | 2.6% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-09-04 | PATIENTS FOR AFFORDABLE DRUGS ACTION | Digital | TV ADS | $553,057 |
| Largest all-time | 2018-10-05 | WILLIAMS, ROGER | Digital | MEDIA BUY, VIDEO PRODUCTION, DESIGN AND PRINTING | $381,028 |
| Largest all-time | 2020-10-06 | WILLIAMS, ROGER | Digital | MEDIA BUY | $342,695 |
| Largest all-time | 2022-10-13 | C00787978 | Digital | PREPAYMENT: MEDIA PRODUCTION / MEDIA PLACEMENT | $297,000 |
| Largest all-time | 2020-09-09 | WILLIAMS, ROGER | Digital | MEDIA BUY | $295,138 |
| Largest this cycle | 2025-04-02 | FINE, RANDY | Digital | DIGITAL CONSULTING | $60,500 |
| Largest this cycle | 2025-03-31 | FINE, RANDY | Digital | DIGITAL CONSULTING | $59,950 |
| Largest this cycle | 2026-04-24 | AFC VICTORY FUND | Digital | NON-TX IE - DIGITAL MEDIA PRODUCTION AND PLACEMENT | $50,000 |
| Largest this cycle | 2025-03-25 | FINE, RANDY | Digital | DIGITAL CONSULTING | $40,199 |
| Largest this cycle | 2025-08-05 | FINE, RANDY | Digital | DIGITAL CONSULTING | $34,590 |
| Recent | 2026-03-12 | PATHWAY TO VICTORY INC. | Digital | DIGITAL MEDIA BUY (NON-CANDIDATE SPECIFIC) | $10,000 |
| Recent | 2026-03-06 | AFC VICTORY FUND | Digital | NON-TX IE-TEXT MESSAGE AND DIGITAL MEDIA | $9,666 |
| Recent | 2026-03-03 | WILSON, JEFF | Digital | MEDIA | $350 |
| Recent | 2026-03-27 | MONTANA REPUBLICAN STATE CENTRAL COMMITTEE | — | MTGOP ADMIN TEXT | $19 |