FLUID ADVERTISING
FLUID ADVERTISING is a digital vendor. In the 2025-2026 cycle FLUID ADVERTISING was paid $3.56M across 3 client committees, of which $1.21M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$2,351,382 | 38 rows | 66.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,207,567 | 9 rows | 33.9% |
- Activity span ALL TIME
- Jul 11, 2022 → Jul 12, 2024
- spans 2.0 years
- Disbursements ALL TIME
- 38
- Schedule B + IE rows
- Client committees ALL TIME
- 3
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $19,025 | 0.53% |
| Republican | $3,539,924 | 99.47% |
| Non-partisan | $0 | 0.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2022 | Q3 | 2022 | $13K | 2 | PUT UTAH FIRST PAC 100% | Digital 100% | $13K | — |
| 2024 | Q1 | 2024 | $1.1M | 15 | CASE FOR CONGRESS 91% | Digital 100% | $1.1M | — |
| 2024 | Q2 | 2024 | $1.22M | 19 | CASE FOR CONGRESS 78% | Digital 100% | $2.33M | — |
| 2024 | Q3 | 2024 | $11K | 2 | CURTIS, JOHN 100% | Digital 100% | $2.34M | -10% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,351,382 | 38 | $62K | 100.0% | CASE FOR CONGRESS 83% | 2y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| UT | $2,351,382 | 100.0% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-05-21 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $400,000 |
| Largest all-time | 2024-04-29 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $353,007 |
| Largest all-time | 2024-03-04 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $287,000 |
| Largest all-time | 2024-02-26 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $203,167 |
| Largest all-time | 2024-02-09 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $196,500 |
| Recent | 2024-06-19 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $27,586 |
| Recent | 2024-06-14 | CURTIS, JOHN | Digital | ADVERTISING | $24,715 |
| Recent | 2024-07-12 | CURTIS, JOHN | Digital | ADVERTISING | $5,780 |
| Recent | 2024-07-02 | CURTIS, JOHN | Digital | ADVERTISING | $5,546 |
| Recent | 2024-06-08 | CASE FOR CONGRESS | Digital | MEDIA PLACEMENT | $4,838 |