DEEP ROOT ANALYTICS LLC
$18.99M
2025-2026 cycle
DEEP ROOT ANALYTICS LLC is a strategy & research vendor. In the 2025-2026 cycle DEEP ROOT ANALYTICS LLC was paid $18.99M across 75 client committees, of which $117K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$18.99M
=
$18.88M
(Schedule B)
+
$117K
(Independent Expenditures)
| Schedule B direct committee payments |
$18,875,222 | 305 rows | 99.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$116,500 | 2 rows | 0.6% |
- Activity span ALL TIME
- Feb 24, 2014 → Sep 11, 2026
- spans 12.5 years
- Disbursements ALL TIME
- 305
- Schedule B + IE rows
- Client committees ALL TIME
- 75
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Oct 2025
Sep 2026
$1.58M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXAS CONSERVATIVE MAJORITY PAC 00090496 |
$210,000 | 2 |
| JUDICIAL FAIRNESS PAC 00084926 |
$90,000 | 1 |
| NRSC C00027466 |
$57,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXAS CONSERVATIVE MAJORITY PAC 00090496 |
$210,000 | 2 |
| NRSC C00027466 |
$115,000 | 2 |
| STRONGER MAINE C00922294 |
$93,000 | 1 |
| JUDICIAL FAIRNESS PAC 00084926 |
$90,000 | 1 |
| SLF PAC C00571703 |
$40,000 | 1 |
| HILL, JAMES FRENCH AR · House REP |
$30,500 | 1 |
| PINE TREE RESULTS PAC C00894709 |
$25,000 | 1 |
| LOUISIANA FREEDOM FUND C00906263 |
$20,640 | 1 |
| LAWLER, MICHAEL VINCENT NY · House REP |
$20,000 | 1 |
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$15,250 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SLF PAC C00571703 |
$275,000 | 3 |
| TEXAS CONSERVATIVE MAJORITY PAC 00090496 |
$210,000 | 2 |
| STRONGER MAINE C00922294 |
$180,000 | 2 |
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$145,250 | 5 |
| NRSC C00027466 |
$115,000 | 2 |
| JUDICIAL FAIRNESS PAC 00084926 |
$90,000 | 1 |
| LOUISIANA FREEDOM FUND C00906263 |
$84,440 | 2 |
| PINE TREE RESULTS PAC C00894709 |
$75,000 | 3 |
| GRAHAM, LINDSEY O. SC · Senate REP |
$73,800 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$56,667 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$367,750 | 8 |
| SLF PAC C00571703 |
$275,000 | 3 |
| TEXAS CONSERVATIVE MAJORITY PAC 00090496 |
$210,000 | 2 |
| STRONGER MAINE C00922294 |
$180,000 | 2 |
| NRSC C00027466 |
$115,000 | 2 |
| JUDICIAL FAIRNESS PAC 00084926 |
$90,000 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$85,000 | 2 |
| LOUISIANA FREEDOM FUND C00906263 |
$84,440 | 2 |
| PINE TREE RESULTS PAC C00894709 |
$75,000 | 3 |
| GRAHAM, LINDSEY O. SC · Senate REP |
$73,800 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$367,750 | 8 |
| NRSC C00027466 |
$344,013 | 3 |
| GRAHAM, LINDSEY O. SC · Senate REP |
$292,300 | 2 |
| SLF PAC C00571703 |
$275,000 | 3 |
| TEXAS CONSERVATIVE MAJORITY PAC 00090496 |
$210,000 | 2 |
| STRONGER MAINE C00922294 |
$180,000 | 2 |
| JUDICIAL FAIRNESS PAC 00084926 |
$90,000 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$85,000 | 2 |
| LOUISIANA FREEDOM FUND C00906263 |
$84,440 | 2 |
| PINE TREE RESULTS PAC C00894709 |
$75,000 | 3 |
By party
Revenue by party
D · 3%
R · 97%
| Party | Amount | % |
|---|---|---|
| Democratic | $401,905 | 2.12% |
| Republican | $15,009,269 | 79.03% |
| Non-partisan | $3,580,549 | 18.85% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $25K | 1 | GREG FOR MONTANA 100% | Strategy & Research 100% | $25K | — |
| 2017 | Q2 | 2018 | $155K | 4 | SLF PAC 52% | Strategy & Research 100% | $180K | — |
| 2017 | Q3 | 2018 | $104K | 3 | SLF PAC 42% | Strategy & Research 100% | $284K | — |
| 2018 | Q1 | 2018 | $190K | 2 | SLF PAC 79% | Strategy & Research 100% | $474K | — |
| 2018 | Q2 | 2018 | $650K | 8 | NRSC 27% | Strategy & Research 100% | $1.12M | — |
| 2018 | Q3 | 2018 | $1.38M | 21 | CLF 18% | Strategy & Research 100% | $2.5M | — |
| 2018 | Q4 | 2018 | $305K | 6 | LEAH FOR SENATE 43% | Strategy & Research 100% | $2.81M | — |
| 2019 | Q3 | 2020 | $50K | 1 | CORNYN, JOHN SEN 100% | Strategy & Research 100% | $50K | -52% |
| 2019 | Q4 | 2020 | $275K | 3 | SLF PAC 64% | Strategy & Research 100% | $325K | — |
| 2020 | Q1 | 2020 | $732K | 5 | REPUBLICAN NATIONAL COMMITT… 92% | Strategy & Research 100% | $1.06M | +285% |
| 2020 | Q2 | 2020 | $1.82M | 16 | REPUBLICAN NATIONAL COMMITT… 43% | Strategy & Research 100% | $2.88M | +181% |
| 2020 | Q3 | 2020 | $3.01M | 43 | SLF PAC 28% | Strategy & Research 100% | $5.89M | +118% |
| 2020 | Q4 | 2020 | $1.58M | 22 | REPUBLICAN NATIONAL COMMITT… 69% | Strategy & Research 100% | $7.47M | +418% |
| 2021 | Q1 | 2020 | $6K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $7.48M | — |
| 2021 | Q1 | 2022 | $113K | 4 | SLF PAC 88% | Strategy & Research 100% | $113K | — |
| 2021 | Q2 | 2020 | $31K | 2 | TEXANS FOR GREG ABBOTT 94% | Strategy & Research 100% | $7.51M | — |
| 2021 | Q2 | 2022 | $38K | 4 | REPUBLICAN NATIONAL COMMITT… 84% | Strategy & Research 100% | $151K | — |
| 2021 | Q3 | 2020 | $159K | 2 | TEXANS FOR GREG ABBOTT 100% | Strategy & Research 100% | $7.67M | — |
| 2021 | Q3 | 2022 | $32K | 4 | CITIZENS FOR FREE ENTERPRISE 82% | Strategy & Research 100% | $183K | -36% |
| 2021 | Q4 | 2020 | $200K | 3 | TEXANS FOR GREG ABBOTT 87% | Strategy & Research 100% | $7.87M | — |
| 2021 | Q4 | 2022 | $220K | 9 | REPUBLICAN NATIONAL COMMITT… 73% | Strategy & Research 100% | $403K | -20% |
| 2022 | Q1 | 2022 | $379K | 12 | TEXANS FOR GREG ABBOTT 42% | Strategy & Research 100% | $781K | -48% |
| 2022 | Q2 | 2022 | $751K | 17 | REPUBLICAN NATIONAL COMMITT… 24% | Strategy & Research 100% | $1.53M | -59% |
| 2022 | Q3 | 2022 | $704K | 11 | REPUBLICAN NATIONAL COMMITT… 23% | Strategy & Research 100% | $2.24M | -77% |
| 2022 | Q4 | 2022 | $364K | 7 | REPUBLICAN NATIONAL COMMITT… 52% | Strategy & Research 100% | $2.6M | -77% |
| 2023 | Q1 | 2022 | $23K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $2.62M | +275% |
| 2023 | Q1 | 2024 | $3K | 1 | SFA FUND, INC 100% | Strategy & Research 100% | $3K | -97% |
| 2023 | Q2 | 2022 | $3K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $2.63M | -92% |
| 2023 | Q2 | 2024 | $31K | 3 | CITIZENS FOR FREE ENTERPRISE 81% | Strategy & Research 100% | $34K | -18% |
| 2023 | Q3 | 2024 | $147K | 7 | TELL IT LIKE IT IS PAC 84% | Strategy & Research 100% | $181K | +360% |
| 2023 | Q4 | 2024 | $491K | 8 | SLF PAC 67% | Strategy & Research 100% | $672K | +123% |
| 2024 | Q1 | 2024 | $874K | 8 | SLF PAC 38% | Strategy & Research 100% | $1.55M | +131% |
| 2024 | Q2 | 2024 | $735K | 7 | SLF PAC 45% | Strategy & Research 100% | $2.28M | -2% |
| 2024 | Q3 | 2024 | $861K | 15 | SLF PAC 47% | Strategy & Research 100% | $3.14M | +22% |
| 2024 | Q4 | 2024 | $387K | 5 | NRSC 59% | Strategy & Research 100% | $3.53M | +6% |
| 2025 | Q2 | 2026 | $219K | 1 | GRAHAM, LINDSEY O. 100% | Strategy & Research 100% | $219K | +605% |
| 2025 | Q3 | 2026 | $123K | 2 | TEXANS FOR A CONSERVATIVE M… 77% | Strategy & Research 100% | $342K | -16% |
| 2025 | Q4 | 2026 | $163K | 3 | TEXANS FOR A CONSERVATIVE M… 100% | Strategy & Research 100% | $504K | -67% |
| 2026 | Q1 | 2026 | $574K | 10 | SLF PAC 41% | Strategy & Research 91% | $1.08M | -34% |
| 2026 | Q2 | 2026 | $488K | 17 | STRONGER MAINE 19% | — | $1.57M | -34% |
| 2026 | Q3 | 2026 | $358K | 4 | TEXAS CONSERVATIVE MAJORITY… 59% | Strategy & Research 61% | $1.92M | -58% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $18,195,132 | 283 | $64K | 100.0% | SLF PAC 22% | 4w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$10,281,905 · 54% of revenue
11
Repeat clients 2 cycles
$2,764,104 · 15% of revenue
60
One-time clients 1 cycle
$5,829,214 · 31% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SLF PAC | 5 | $3,976,662 | 21 | 2017-06-08 | 2026-04-23 |
| REPUBLICAN NATIONAL COMMITTEE | 3 | $3,842,700 | 21 | 2017-05-03 | 2022-10-12 |
| NRSC | 5 | $1,383,543 | 17 | 2018-05-21 | 2026-07-27 |
| TEXANS FOR GREG ABBOTT | 4 | $1,079,000 | 13 | 2014-02-24 | 2022-09-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $10,319,905 | 59.2% | 5 | |
| TX | $3,496,739 | 20.0% | 14 | |
| CA | $753,711 | 4.3% | 4 | |
| SC | $549,300 | 3.1% | 3 | |
| AL | $539,600 | 3.1% | 3 | |
| VA | $474,485 | 2.7% | 7 | |
| NJ | $456,650 | 2.6% | 3 | |
| FL | $198,000 | 1.1% | 2 | |
| LA | $169,440 | 1.0% | 2 | |
| MI | $167,378 | 1.0% | 3 | |
| MT | $160,000 | 0.9% | 2 | |
| NV | $160,000 | 0.9% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-04-29 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | MEDIA SERVICES / CONSULTING | $790,000 |
| Largest all-time | 2020-10-16 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $692,600 |
| Largest all-time | 2020-02-28 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | MEDIA SERVICES / CONSULTING | $672,000 |
| Largest all-time | 2020-06-05 | SLF PAC | Strategy & Research | POLITICAL STRATEGY CONSULTING | $402,000 |
| Largest all-time | 2020-09-30 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $401,000 |
| Largest this cycle | 2025-04-10 | GRAHAM, LINDSEY O. | Strategy & Research | POLLING | $218,500 |
| Largest this cycle | 2026-02-26 | SLF PAC | Strategy & Research | POLITICAL STRATEGY CONSULTING | $200,000 |
| Largest this cycle | 2026-09-11 | TEXAS CONSERVATIVE MAJORITY PAC | Strategy & Research | Campaign Polling Services | $127,500 |
| Largest this cycle | 2025-10-06 | TEXANS FOR A CONSERVATIVE MAJORITY | Strategy & Research | RESEARCH CONSULTING | $125,000 |
| Largest this cycle | 2025-07-08 | TEXANS FOR A CONSERVATIVE MAJORITY | Strategy & Research | RESEARCH CONSULTING / MEDIA PRODUCTION | $95,000 |
| Recent | 2026-06-23 | STRONGER MAINE | — | DATA MODELING | $93,000 |
| Recent | 2026-08-12 | JUDICIAL FAIRNESS PAC | Strategy & Research | In Kind: Campaign Polling for Stop Houston Murders PAC | $90,000 |
| Recent | 2026-07-23 | TEXAS CONSERVATIVE MAJORITY PAC | — | Campaign Modeling Data | $82,500 |
| Recent | 2026-07-27 | NRSC | — | POLITICAL STRATEGY CONSULTING | $57,500 |