DEEP ROOT ANALYTICS LLC
$18.09M
2025-2026 cycle
DEEP ROOT ANALYTICS LLC is a strategy & research vendor. In the 2025-2026 cycle DEEP ROOT ANALYTICS LLC was paid $18.09M across 69 client committees, of which $117K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$18.09M
=
$17.98M
(Schedule B)
+
$117K
(Independent Expenditures)
| Schedule B direct committee payments |
$17,977,632 | 281 rows | 99.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$116,500 | 2 rows | 0.6% |
- Activity span ALL TIME
- Feb 24, 2014 → Feb 26, 2026
- spans 12.0 years
- Disbursements ALL TIME
- 281
- Schedule B + IE rows
- Client committees ALL TIME
- 69
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Mar 2025
Feb 2026
$1.03M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SLF PAC C00571703 |
$235,000 | 2 |
| STRONGER MAINE C00922294 |
$87,000 | 1 |
| LOUISIANA FREEDOM FUND C00906263 |
$63,800 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$56,667 | 1 |
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$55,000 | 1 |
| PINE TREE RESULTS PAC C00894709 |
$25,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$312,500 | 5 |
| SLF PAC C00571703 |
$235,000 | 2 |
| STRONGER MAINE C00922294 |
$87,000 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$85,000 | 2 |
| LOUISIANA FREEDOM FUND C00906263 |
$63,800 | 1 |
| PINE TREE RESULTS PAC C00894709 |
$25,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$312,500 | 5 |
| SLF PAC C00571703 |
$235,000 | 2 |
| GRAHAM, LINDSEY O. SC · Senate REP |
$218,500 | 1 |
| STRONGER MAINE C00922294 |
$87,000 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$85,000 | 2 |
| LOUISIANA FREEDOM FUND C00906263 |
$63,800 | 1 |
| PINE TREE RESULTS PAC C00894709 |
$25,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SLF PAC C00571703 |
$640,500 | 4 |
| NRSC C00027466 |
$418,543 | 6 |
| TEXANS FOR A CONSERVATIVE MAJORITY C00542217 |
$312,500 | 5 |
| GRAHAM, LINDSEY O. SC · Senate REP |
$218,500 | 1 |
| JUDICIAL FAIRNESS PAC 00084926 |
$179,350 | 3 |
| STRONGER MAINE C00922294 |
$87,000 | 1 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$85,000 | 2 |
| ROGERS, MICHAEL J MI · Senate REP |
$80,878 | 2 |
| BASHAW, CURTIS NJ · Senate REP |
$75,000 | 1 |
| LOUISIANA FREEDOM FUND C00906263 |
$63,800 | 1 |
By party
Revenue by party
D · 3%
R · 97%
| Party | Amount | % |
|---|---|---|
| Democratic | $381,255 | 2.11% |
| Republican | $13,874,832 | 76.68% |
| Non-partisan | $3,838,046 | 21.21% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $25K | 1 | C00631945 100% | Strategy & Research 100% | $25K | — |
| 2017 | Q2 | 2018 | $155K | 4 | SLF PAC 52% | Strategy & Research 100% | $180K | — |
| 2017 | Q3 | 2018 | $104K | 3 | SLF PAC 42% | Strategy & Research 100% | $284K | — |
| 2018 | Q1 | 2018 | $190K | 2 | SLF PAC 79% | Strategy & Research 100% | $474K | — |
| 2018 | Q2 | 2018 | $650K | 8 | NRSC 27% | Strategy & Research 100% | $1.12M | — |
| 2018 | Q3 | 2018 | $1.38M | 21 | CLF 18% | Strategy & Research 100% | $2.5M | — |
| 2018 | Q4 | 2018 | $305K | 6 | C00655522 43% | Strategy & Research 100% | $2.81M | — |
| 2019 | Q3 | 2020 | $50K | 1 | CORNYN, JOHN SEN 100% | Strategy & Research 100% | $50K | -52% |
| 2019 | Q4 | 2020 | $275K | 3 | SLF PAC 64% | Strategy & Research 100% | $325K | — |
| 2020 | Q1 | 2020 | $732K | 5 | REPUBLICAN NATIONAL COMMITT… 92% | Strategy & Research 100% | $1.06M | +285% |
| 2020 | Q2 | 2020 | $1.82M | 16 | REPUBLICAN NATIONAL COMMITT… 43% | Strategy & Research 100% | $2.88M | +181% |
| 2020 | Q3 | 2020 | $3.01M | 43 | SLF PAC 28% | Strategy & Research 100% | $5.89M | +118% |
| 2020 | Q4 | 2020 | $1.58M | 22 | REPUBLICAN NATIONAL COMMITT… 69% | Strategy & Research 100% | $7.47M | +418% |
| 2021 | Q1 | 2020 | $6K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $7.48M | — |
| 2021 | Q1 | 2022 | $113K | 4 | SLF PAC 88% | Strategy & Research 100% | $113K | — |
| 2021 | Q2 | 2020 | $31K | 2 | TEXANS FOR GREG ABBOTT 94% | Strategy & Research 100% | $7.51M | — |
| 2021 | Q2 | 2022 | $38K | 4 | REPUBLICAN NATIONAL COMMITT… 84% | Strategy & Research 100% | $151K | — |
| 2021 | Q3 | 2020 | $159K | 2 | TEXANS FOR GREG ABBOTT 100% | Strategy & Research 100% | $7.67M | — |
| 2021 | Q3 | 2022 | $32K | 4 | CITIZENS FOR FREE ENTERPRISE 82% | Strategy & Research 100% | $183K | -36% |
| 2021 | Q4 | 2020 | $200K | 3 | TEXANS FOR GREG ABBOTT 87% | Strategy & Research 100% | $7.87M | — |
| 2021 | Q4 | 2022 | $220K | 9 | REPUBLICAN NATIONAL COMMITT… 73% | Strategy & Research 100% | $403K | -20% |
| 2022 | Q1 | 2022 | $379K | 12 | TEXANS FOR GREG ABBOTT 42% | Strategy & Research 100% | $781K | -48% |
| 2022 | Q2 | 2022 | $751K | 17 | REPUBLICAN NATIONAL COMMITT… 24% | Strategy & Research 100% | $1.53M | -59% |
| 2022 | Q3 | 2022 | $704K | 11 | REPUBLICAN NATIONAL COMMITT… 23% | Strategy & Research 100% | $2.24M | -77% |
| 2022 | Q4 | 2022 | $364K | 7 | REPUBLICAN NATIONAL COMMITT… 52% | Strategy & Research 100% | $2.6M | -77% |
| 2023 | Q1 | 2022 | $23K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $2.62M | +275% |
| 2023 | Q1 | 2024 | $3K | 1 | SFA FUND, INC 100% | Strategy & Research 100% | $3K | -97% |
| 2023 | Q2 | 2022 | $3K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Strategy & Research 100% | $2.63M | -92% |
| 2023 | Q2 | 2024 | $31K | 3 | CITIZENS FOR FREE ENTERPRISE 81% | Strategy & Research 100% | $34K | -18% |
| 2023 | Q3 | 2024 | $147K | 7 | TELL IT LIKE IT IS PAC 84% | Strategy & Research 100% | $181K | +360% |
| 2023 | Q4 | 2024 | $491K | 8 | SLF PAC 67% | Strategy & Research 100% | $672K | +123% |
| 2024 | Q1 | 2024 | $874K | 8 | SLF PAC 38% | Strategy & Research 100% | $1.55M | +131% |
| 2024 | Q2 | 2024 | $735K | 7 | SLF PAC 45% | Strategy & Research 100% | $2.28M | -2% |
| 2024 | Q3 | 2024 | $861K | 15 | SLF PAC 47% | Strategy & Research 100% | $3.14M | +22% |
| 2024 | Q4 | 2024 | $387K | 5 | NRSC 59% | Strategy & Research 100% | $3.53M | +6% |
| 2025 | Q2 | 2026 | $219K | 1 | GRAHAM, LINDSEY O. 100% | Strategy & Research 100% | $219K | +605% |
| 2025 | Q3 | 2026 | $123K | 2 | TEXANS FOR A CONSERVATIVE M… 77% | Strategy & Research 100% | $342K | -16% |
| 2025 | Q4 | 2026 | $163K | 3 | TEXANS FOR A CONSERVATIVE M… 100% | Strategy & Research 100% | $504K | -67% |
| 2026 | Q1 | 2026 | $522K | 7 | SLF PAC 45% | Strategy & Research 100% | $1.03M | -40% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $17,977,632 | 281 | $64K | 100.0% | SLF PAC 22% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$10,126,905 · 56% of revenue
8
Repeat clients 2 cycles
$2,240,204 · 12% of revenue
57
One-time clients 1 cycle
$5,610,524 · 31% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SLF PAC | 5 | $3,936,662 | 20 | 2017-06-08 | 2026-02-26 |
| REPUBLICAN NATIONAL COMMITTEE | 3 | $3,842,700 | 21 | 2017-05-03 | 2022-10-12 |
| NRSC | 4 | $1,268,543 | 15 | 2018-05-21 | 2024-10-28 |
| TEXANS FOR GREG ABBOTT | 4 | $1,079,000 | 13 | 2014-02-24 | 2022-09-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $10,164,905 | 60.0% | 5 | |
| TX | $2,920,989 | 17.2% | 11 | |
| Unknown | $814,000 | 4.8% | 12 | |
| CA | $753,711 | 4.4% | 4 | |
| AL | $510,600 | 3.0% | 2 | |
| SC | $472,500 | 2.8% | 2 | |
| VA | $354,485 | 2.1% | 5 | |
| NJ | $296,650 | 1.8% | 2 | |
| FL | $198,000 | 1.2% | 2 | |
| MI | $167,378 | 1.0% | 3 | |
| LA | $148,800 | 0.9% | 2 | |
| IN | $140,000 | 0.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-04-29 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | MEDIA SERVICES / CONSULTING | $790,000 |
| Largest all-time | 2020-10-16 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $692,600 |
| Largest all-time | 2020-02-28 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | MEDIA SERVICES / CONSULTING | $672,000 |
| Largest all-time | 2020-06-05 | SLF PAC | Strategy & Research | POLITICAL STRATEGY CONSULTING | $402,000 |
| Largest all-time | 2020-09-30 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $401,000 |
| Largest this cycle | 2025-04-10 | GRAHAM, LINDSEY O. | Strategy & Research | POLLING | $218,500 |
| Largest this cycle | 2026-02-26 | SLF PAC | Strategy & Research | POLITICAL STRATEGY CONSULTING | $200,000 |
| Largest this cycle | 2025-10-06 | TEXANS FOR A CONSERVATIVE MAJORITY | Strategy & Research | RESEARCH CONSULTING | $125,000 |
| Largest this cycle | 2025-07-08 | TEXANS FOR A CONSERVATIVE MAJORITY | Strategy & Research | RESEARCH CONSULTING / MEDIA PRODUCTION | $95,000 |
| Largest this cycle | 2026-02-23 | STRONGER MAINE | Strategy & Research | DATA MODELING | $87,000 |
| Recent | 2026-02-24 | LOUISIANA FREEDOM FUND | Strategy & Research | RESEARCH CONSULTING SERVICES | $63,800 |
| Recent | 2026-02-18 | CASSIDY, WILLIAM M. | Strategy & Research | SUBSCRIPTIONS | $56,667 |
| Recent | 2026-01-29 | SLF PAC | Strategy & Research | POLLING | $35,000 |