DECLARATION MEDIA LLC
$3.69M
2025-2026 cycle
DECLARATION MEDIA LLC is a political services vendor. In the 2025-2026 cycle DECLARATION MEDIA LLC was paid $3.69M across 29 client committees, of which $1.54M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$3.69M
=
$2.15M
(Schedule B)
+
$1.54M
(Independent Expenditures)
| Schedule B direct committee payments |
$2,152,928 | 101 rows | 58.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,537,310 | 44 rows | 41.7% |
- Activity span ALL TIME
- Feb 5, 2021 → May 1, 2026
- spans 5.2 years
- Disbursements ALL TIME
- 101
- Schedule B + IE rows
- Client committees ALL TIME
- 29
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$181K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GILLEN, LAURA NY · House DEM |
$6,082 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DEMBO, ZACH KY · House DEM |
$30,939 | 1 |
| LONE STAR RISING PAC C00918268 |
$29,209 IE $18,301 · SB $10,908 |
4 |
| COOPER, ROY NC · Senate DEM |
$24,390 | 1 |
| FOUSHEE, VALERIE NC · House DEM |
$13,670 | 1 |
| GILLEN, LAURA NY · House DEM |
$6,082 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COOPER, ROY NC · Senate DEM |
$64,450 | 2 |
| LONE STAR RISING PAC C00918268 |
$35,441 IE $24,533 · SB $10,908 |
5 |
| DEMBO, ZACH KY · House DEM |
$30,939 | 1 |
| COLOM, SCOTT MS · Senate DEM |
$29,407 | 1 |
| FOUSHEE, VALERIE NC · House DEM |
$13,670 | 1 |
| DIRT ROAD DEMOCRATS PAC C00763359 |
$6,354 | 1 |
| GILLEN, LAURA NY · House DEM |
$6,082 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COOPER, ROY NC · Senate DEM |
$64,450 | 2 |
| LONE STAR RISING PAC C00918268 |
$35,441 IE $24,533 · SB $10,908 |
5 |
| DEMBO, ZACH KY · House DEM |
$30,939 | 1 |
| COLOM, SCOTT MS · Senate DEM |
$29,407 | 1 |
| ANDREWS, ANNIE SC · Senate DEM |
$19,210 | 1 |
| FOUSHEE, VALERIE NC · House DEM |
$13,670 | 1 |
| DIRT ROAD DEMOCRATS PAC C00763359 |
$6,354 | 1 |
| GILLEN, LAURA NY · House DEM |
$6,082 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DCCC C00000935 |
$926,048 IE $826,521 · SB $99,527 |
18 |
| NRDC ACTION VOTES C00740225 |
$400,000 IE $400,000 · SB net $0 (reversed) |
6 |
| GILLEN, LAURA NY · House DEM |
$238,254 | 12 |
| MCDONALD RIVET, KRISTEN MI · House DEM |
$190,553 | 5 |
| MORSE, JESSICA CA · House DEM |
$156,419 | 6 |
| COOPER, ROY NC · Senate DEM |
$64,450 | 2 |
| HMP C00495028 |
$61,167 IE $61,167 |
4 |
| LONE STAR RISING PAC C00918268 |
$35,441 IE $24,533 · SB $10,908 |
5 |
| WINSENATE C00865444 |
$32,207 IE $17,207 · SB $15,000 |
3 |
| DEMBO, ZACH KY · House DEM |
$30,939 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $3,529,479 | 95.64% |
| Republican | $0 | 0.00% |
| Non-partisan | $160,759 | 4.36% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2021 | Q1 | 2022 | $34K | 3 | END CITIZENS UNITED 71% | Strategy & Research 100% | $34K | — |
| 2021 | Q2 | 2022 | $24K | 2 | END CITIZENS UNITED 100% | Strategy & Research 100% | $58K | — |
| 2021 | Q3 | 2022 | $36K | 2 | END CITIZENS UNITED 100% | Strategy & Research 100% | $94K | — |
| 2021 | Q4 | 2022 | $77K | 5 | END CITIZENS UNITED 62% | Strategy & Research 62% | $171K | — |
| 2022 | Q1 | 2022 | $18K | 3 | END CITIZENS UNITED 68% | Strategy & Research 68% | $189K | — |
| 2022 | Q2 | 2022 | $129K | 10 | DCCC 31% | Media 63% | $318K | — |
| 2022 | Q3 | 2022 | $25K | 3 | SMP 54% | Media 70% | $343K | — |
| 2022 | Q4 | 2022 | $119K | 6 | SMP 51% | Media 94% | $463K | — |
| 2023 | Q1 | 2024 | $58K | 4 | DCCC 87% | Strategy & Research 87% | $58K | +69% |
| 2023 | Q3 | 2024 | $8K | 1 | THEIR FUTURE PAC 100% | Media 100% | $66K | -77% |
| 2023 | Q4 | 2024 | $11K | 4 | END CITIZENS UNITED 100% | Strategy & Research 100% | $77K | -86% |
| 2024 | Q1 | 2024 | $181K | 3 | TAMMY MURPHY FOR SENATE 98% | Media 98% | $258K | +929% |
| 2024 | Q2 | 2024 | $24K | 4 | DIRT ROAD DEMOCRATS PAC 82% | Media 100% | $282K | -81% |
| 2024 | Q3 | 2024 | $496K | 18 | MCDONALD RIVET, KRISTEN 39% | Digital 50% | $778K | +1847% |
| 2024 | Q4 | 2024 | $695K | 19 | NRDC ACTION VOTES 58% | Digital 76% | $1.47M | +481% |
| 2025 | Q1 | 2026 | $36K | 3 | DCCC 100% | Strategy & Research 73% | $36K | -37% |
| 2025 | Q3 | 2026 | $59K | 2 | COOPER, ROY 68% | Media 100% | $96K | +623% |
| 2025 | Q4 | 2026 | $36K | 2 | COLOM, SCOTT 82% | Media 100% | $131K | +225% |
| 2026 | Q1 | 2026 | $49K | 3 | COOPER, ROY 50% | Media 22% | $180K | -73% |
| 2026 | Q2 | 2026 | $37K | 2 | DEMBO, ZACH 84% | — | $217K | +52% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $904,230 | 46 | $20K | 53.9% | MCDONALD RIVET, KRISTEN 32% | 5mo ago |
| Digital | $433,645 | 24 | $18K | 25.8% | GILLEN, LAURA 54% | 20mo ago |
| Strategy & Research | $338,847 | 26 | $13K | 20.2% | DCCC 53% | 18mo ago |
| Other / Unclassified | $1,124 | 1 | $1K | 0.1% | COMMITTEE TO ELECT JOSH REM… 100% | 4y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$199,527 · 9% of revenue
5
Repeat clients 2 cycles
$481,530 · 22% of revenue
23
One-time clients 1 cycle
$1,471,871 · 68% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DCCC | 3 | $199,527 | 14 | 2021-02-05 | 2025-01-24 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NY | $638,254 | 29.7% | 2 | |
| DC | $482,291 | 22.5% | 7 | |
| MI | $310,203 | 14.5% | 3 | |
| NJ | $178,321 | 8.3% | 1 | |
| CA | $160,719 | 7.5% | 1 | |
| NC | $150,392 | 7.0% | 5 | |
| SC | $86,036 | 4.0% | 3 | |
| TX | $37,263 | 1.7% | 2 | |
| KY | $30,939 | 1.4% | 1 | |
| MS | $29,407 | 1.4% | 1 | |
| MT | $24,785 | 1.2% | 1 | |
| MA | $17,998 | 0.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-07 | NRDC ACTION VOTES | Digital | DIGITAL AD BUY | $375,000 |
| Largest all-time | 2024-03-29 | TAMMY MURPHY FOR SENATE | Media | MEDIA PRODUCTION | $107,774 |
| Largest all-time | 2024-07-03 | MCDONALD RIVET, KRISTEN | Media | MEDIA PRODUCTION | $98,320 |
| Largest all-time | 2024-08-23 | GILLEN, LAURA | Digital | DIGITAL ADVERTISING | $76,603 |
| Largest all-time | 2024-10-29 | MCDONALD RIVET, KRISTEN | Media | MEDIA PRODUCTION | $73,757 |
| Largest this cycle | 2025-08-06 | COOPER, ROY | Media | MEDIA PRODUCTION SERVICES | $40,060 |
| Largest this cycle | 2026-04-03 | DEMBO, ZACH | — | ADVERTISING PRODUCTION | $30,939 |
| Largest this cycle | 2025-10-21 | COLOM, SCOTT | Media | MEDIA PRODUCTION | $29,407 |
| Largest this cycle | 2026-02-22 | COOPER, ROY | — | MEDIA PRODUCTION SERVICES | $24,390 |
| Largest this cycle | 2025-07-02 | ANDREWS, ANNIE | Media | MEDIA PRODUCTION | $19,210 |
| Recent | 2026-03-02 | FOUSHEE, VALERIE | — | MEDIA PRODUCTION | $13,670 |
| Recent | 2026-02-11 | LONE STAR RISING PAC | Media | VIDEO PRODUCTION | $10,908 |
| Recent | 2026-05-01 | GILLEN, LAURA | — | DIGITAL ADVERTISING & VIDEO PRODUCTION SERVICES | $6,082 |