David Penaloza for Assembly 2026

$2.07M 2025-2026 cycle

David Penaloza for Assembly 2026 is a political services vendor. In the 2025-2026 cycle David Penaloza for Assembly 2026 was paid $2.07M across 42 client committees.

● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Sep 28, 2018 → May 18, 2026
spans 7.6 years
Disbursements ALL TIME
168
Schedule B rows
Client committees ALL TIME
42
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$1.98M across 12 months
#

Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

CALIFORNIA LEADS $866K Admin & Office · 13 txns WORKING PEOPLE UNITED SPONSORED BY SE… $207K Media · 11 txns PENALOZA FOR ASSEMBLY 2026; DAVID $120K Other / Unclassified · 27 txns 760225 $70K Media · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $16K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn ADVANCE CALIFORNIA, SPONSORED BY CALI… $7K Print & Mail · 2 txns SOUTHERN CALIFORNIA DISTRICT COUNCIL … $6K — · 1 txn CALOZA FOR ASSEMBLY 2026 $6K — · 1 txn 742617 $6K — · 1 txn DP David Penaloza for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CALIFORNIA LEADS
1478581
 $865,579 13
WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL
1490426
 $206,694 11
PENALOZA FOR ASSEMBLY 2026; DAVID
1477969
 $120,372 27
760225
760225
 $70,000 1
WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC
1490752
 $15,811 1
822501
822501
 $11,800 1
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION AND CALIFORNIA LIFE SCIENCES
1490343
 $6,855 2
SOUTHERN CALIFORNIA DISTRICT COUNCIL OF LABORERS PAC
1358150
 $5,900 1
CALOZA FOR ASSEMBLY 2026
1476900
 $5,900 1
742617
742617
 $5,900 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns WORKING PEOPLE UNITED SPONSORED BY SE… $207K Media · 11 txns PENALOZA FOR ASSEMBLY 2026; DAVID $198K Other / Unclassified · 47 txns 760225 $70K Media · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $16K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn ADVANCE CALIFORNIA, SPONSORED BY CALI… $7K Print & Mail · 2 txns SOUTHERN CALIFORNIA DISTRICT COUNCIL … $6K — · 1 txn CALOZA FOR ASSEMBLY 2026 $6K — · 1 txn LABORERS' LOCAL 652 PAC $6K — · 1 txn DP David Penaloza for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CALIFORNIA LEADS
1478581
 $1,216,962 15
WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL
1490426
 $206,694 11
PENALOZA FOR ASSEMBLY 2026; DAVID
1477969
 $197,972 47
760225
760225
 $70,000 1
WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC
1490752
 $15,811 1
822501
822501
 $11,800 1
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION AND CALIFORNIA LIFE SCIENCES
1490343
 $6,855 2
SOUTHERN CALIFORNIA DISTRICT COUNCIL OF LABORERS PAC
1358150
 $5,900 1
CALOZA FOR ASSEMBLY 2026
1476900
 $5,900 1
LABORERS' LOCAL 652 PAC
1251912
 $5,900 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns PENALOZA FOR ASSEMBLY 2026; DAVID $305K Other / Unclassified · 74 txns WORKING PEOPLE UNITED SPONSORED BY SE… $207K Media · 11 txns 760225 $76K Media · 2 txns WORKING FAMILIES FOR A STRONGER CALIF… $16K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn 890106 $11K Other / Unclassified · 1 txn ADVANCE CALIFORNIA, SPONSORED BY CALI… $7K Print & Mail · 2 txns CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns SOUTHERN CALIFORNIA DISTRICT COUNCIL … $6K — · 1 txn DP David Penaloza for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CALIFORNIA LEADS
1478581
 $1,216,962 15
PENALOZA FOR ASSEMBLY 2026; DAVID
1477969
 $305,072 74
WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL
1490426
 $206,694 11
760225
760225
 $75,900 2
WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC
1490752
 $15,811 1
822501
822501
 $11,800 1
890106
890106
 $10,800 1
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION AND CALIFORNIA LIFE SCIENCES
1490343
 $6,855 2
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
SOUTHERN CALIFORNIA DISTRICT COUNCIL OF LABORERS PAC
1358150
 $5,900 1
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns PENALOZA FOR ASSEMBLY 2026; DAVID $365K Other / Unclassified · 94 txns WORKING PEOPLE UNITED SPONSORED BY SE… $207K Media · 11 txns 760225 $76K Media · 2 txns WORKING FAMILIES FOR A STRONGER CALIF… $16K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn 890106 $11K Other / Unclassified · 1 txn ADVANCE CALIFORNIA, SPONSORED BY CALI… $7K Print & Mail · 2 txns CALOZA FOR ASSEMBLY 2026 $6K — · 1 txn CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns DP David Penaloza for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CALIFORNIA LEADS
1478581
 $1,216,962 15
PENALOZA FOR ASSEMBLY 2026; DAVID
1477969
 $364,872 94
WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL
1490426
 $206,694 11
760225
760225
 $75,900 2
WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC
1490752
 $15,811 1
822501
822501
 $11,800 1
890106
890106
 $10,800 1
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION AND CALIFORNIA LIFE SCIENCES
1490343
 $6,855 2
CALOZA FOR ASSEMBLY 2026
1476900
 $5,900 1
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns PENALOZA FOR ASSEMBLY 2026; DAVID $365K Other / Unclassified · 94 txns WORKING PEOPLE UNITED SPONSORED BY SE… $207K Media · 11 txns 760225 $76K Media · 2 txns WORKING FAMILIES FOR A STRONGER CALIF… $16K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn 890106 $11K Other / Unclassified · 1 txn ADVANCE CALIFORNIA, SPONSORED BY CALI… $7K Print & Mail · 2 txns CALOZA FOR ASSEMBLY 2026 $6K — · 1 txn CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns DP David Penaloza for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CALIFORNIA LEADS
1478581
 $1,216,962 15
PENALOZA FOR ASSEMBLY 2026; DAVID
1477969
 $364,872 94
WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL
1490426
 $206,694 11
760225
760225
 $75,900 2
WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC
1490752
 $15,811 1
822501
822501
 $11,800 1
890106
890106
 $10,800 1
ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION AND CALIFORNIA LIFE SCIENCES
1490343
 $6,855 2
CALOZA FOR ASSEMBLY 2026
1476900
 $5,900 1
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
View all buyers in research · last 24 mo →

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $2,065,168 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

#

Cycle-over-cycle trajectory

2018202220252026 Q3 2018 (2018 cycle): $12KQ4 2018 (2018 cycle): $3KQ4 2022 (2022 cycle): $14KQ1 2025 (2024 cycle): $26KQ2 2025 (2024 cycle): $68KQ3 2025 (2024 cycle): $39KQ4 2025 (2024 cycle): $114KQ1 2026 (2026 cycle): $454KQ2 2026 (2026 cycle): $1.34M Q3Q4Q2Q4Q2 $1.34M

current cycle earlier election cycle off-cycle year quarterly · 4 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q3 2018 $12K 1 ALLIANCE FOR JOBS AND THE E… 100% Print & Mail 100% $12K —
2018 Q4 2018 $3K 1 ALLIANCE FOR JOBS AND THE E… 100% Print & Mail 100% $16K —
2022 Q4 2022 $14K 4 CRIME SURVIVORS PAC 100% Print & Mail 53% $14K —
2025 Q1 2024 $26K 7 PENALOZA FOR ASSEMBLY 2026;… 54% Other / Unclassified 100% $26K —
2025 Q2 2024 $68K 23 PENALOZA FOR ASSEMBLY 2026;… 74% Other / Unclassified 100% $93K —
2025 Q3 2024 $39K 9 PENALOZA FOR ASSEMBLY 2026;… 75% Other / Unclassified 85% $133K —
2025 Q4 2024 $114K 30 PENALOZA FOR ASSEMBLY 2026;… 65% Other / Unclassified 100% $247K —
2026 Q1 2026 $454K 29 CALIFORNIA LEADS 77% Admin & Office 77% $454K —
2026 Q2 2026 $1.34M 64 CALIFORNIA LEADS 65% Admin & Office 60% $1.79M —
#

Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 6w ago · no prior-cycle baseline Admin & Office $800K Media — cycle-to-date Total: $183K across 7 disbursements (avg $26K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (62% of category) Last paid: 6w ago · no prior-cycle baseline Media $183K Print & Mail — cycle-to-date Total: $134K across 10 disbursements (avg $13K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (66% of category) Last paid: 6w ago · no prior-cycle baseline Print & Mail $111K Strategy & Research — cycle-to-date Total: $71K across 5 disbursements (avg $14K/check) Top buyer: CALIFORNIA LEADS (93% of category) Last paid: 6w ago · no prior-cycle baseline Strategy & Research $71K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 8w ago · no prior-cycle baseline Digital $172

Revenue by service category

last 6 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 6w ago · no prior-cycle baseline Admin & Office $1.15M Media — cycle-to-date Total: $183K across 7 disbursements (avg $26K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (62% of category) Last paid: 6w ago · no prior-cycle baseline Media $183K Print & Mail — cycle-to-date Total: $134K across 10 disbursements (avg $13K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (66% of category) Last paid: 6w ago · no prior-cycle baseline Print & Mail $111K Strategy & Research — cycle-to-date Total: $71K across 5 disbursements (avg $14K/check) Top buyer: CALIFORNIA LEADS (93% of category) Last paid: 6w ago · no prior-cycle baseline Strategy & Research $71K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 8w ago · no prior-cycle baseline Digital $172

Revenue by service category

last 12 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 6w ago · no prior-cycle baseline Admin & Office $1.15M Media — cycle-to-date Total: $183K across 7 disbursements (avg $26K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (62% of category) Last paid: 6w ago · no prior-cycle baseline Media $183K Print & Mail — cycle-to-date Total: $134K across 10 disbursements (avg $13K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (66% of category) Last paid: 6w ago · no prior-cycle baseline Print & Mail $111K Strategy & Research — cycle-to-date Total: $71K across 5 disbursements (avg $14K/check) Top buyer: CALIFORNIA LEADS (93% of category) Last paid: 6w ago · no prior-cycle baseline Strategy & Research $71K Contributions & Transfers — cycle-to-date Total: $6K across 1 disbursements (avg $6K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 11mo ago · +0% vs prior cycle Contributions & Transfers $6K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 8w ago · no prior-cycle baseline Digital $172

Revenue by service category

last 18 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 6w ago · no prior-cycle baseline Admin & Office $1.15M Media — cycle-to-date Total: $183K across 7 disbursements (avg $26K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (62% of category) Last paid: 6w ago · no prior-cycle baseline Media $183K Print & Mail — cycle-to-date Total: $134K across 10 disbursements (avg $13K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (66% of category) Last paid: 6w ago · no prior-cycle baseline Print & Mail $111K Strategy & Research — cycle-to-date Total: $71K across 5 disbursements (avg $14K/check) Top buyer: CALIFORNIA LEADS (93% of category) Last paid: 6w ago · no prior-cycle baseline Strategy & Research $71K Contributions & Transfers — cycle-to-date Total: $6K across 1 disbursements (avg $6K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 11mo ago · +0% vs prior cycle Contributions & Transfers $6K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 8w ago · no prior-cycle baseline Digital $172

Revenue by service category

last 24 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 6w ago · no prior-cycle baseline Admin & Office $1.15M Media — cycle-to-date Total: $183K across 7 disbursements (avg $26K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (62% of category) Last paid: 6w ago · no prior-cycle baseline Media $183K Print & Mail — cycle-to-date Total: $134K across 10 disbursements (avg $13K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (66% of category) Last paid: 6w ago · no prior-cycle baseline Print & Mail $111K Strategy & Research — cycle-to-date Total: $71K across 5 disbursements (avg $14K/check) Top buyer: CALIFORNIA LEADS (93% of category) Last paid: 6w ago · no prior-cycle baseline Strategy & Research $71K Contributions & Transfers — cycle-to-date Total: $6K across 1 disbursements (avg $6K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 11mo ago · +0% vs prior cycle Contributions & Transfers $6K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 8w ago · no prior-cycle baseline Digital $172
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Admin & Office $1,151,254 11 $105K 58.8% CALIFORNIA LEADS 100% 6w ago
Other / Unclassified $406,000 108 $4K 20.7% PENALOZA FOR ASSEMBLY 2026;… 69% 2mo ago
Media $182,562 7 $26K 9.3% WORKING PEOPLE UNITED SPONS… 62% 6w ago
Print & Mail $134,054 10 $13K 6.8% WORKING PEOPLE UNITED SPONS… 66% 6w ago
Strategy & Research $70,708 5 $14K 3.6% CALIFORNIA LEADS 93% 6w ago
Contributions & Transfers $5,900 1 $6K 0.3% PENALOZA FOR ASSEMBLY 2026;… 100% 11mo ago
Field & Voter Contact $4,000 1 $4K 0.2% CRIME SURVIVORS PAC 100% 3y ago
Digital $2,895 3 $965 0.1% CRIME SURVIVORS PAC 94% 8w ago
#

Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
4
Repeat clients 2 cycles
$451,672 · 22% of revenue
38
One-time clients 1 cycle
$1,613,496 · 78% of revenue
#

Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$2,065,168 100.0% 42
#

Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-05-05 CALIFORNIA LEADS Admin & Office TEL, WEB $508,000
Largest all-time 2026-03-27 CALIFORNIA LEADS Admin & Office TEL, WEB $254,000
Largest all-time 2026-05-05 CALIFORNIA LEADS Admin & Office TEL, WEB $180,583
Largest all-time 2026-03-27 CALIFORNIA LEADS Admin & Office TEL, WEB $97,384
Largest all-time 2026-05-11 760225 Media Digital Ads $70,000
Recent 2026-05-15 CALIFORNIA LEADS Admin & Office TEL, WEB $50,000
Recent 2026-05-15 CALIFORNIA LEADS Admin & Office TEL, WEB $7,500
Recent 2026-05-15 PENALOZA FOR ASSEMBLY 2026; DAVID — — $5,900
Recent 2026-05-18 PENALOZA FOR ASSEMBLY 2026; DAVID — — $4,400
Recent 2026-05-15 CALIFORNIA LEADS Admin & Office TEL, WEB $35
View all disbursements in research →
5 raw FEC name variants collapsed into this canonical entity
See all 168 disbursements →