David Penaloza for Assembly 2026
David Penaloza for Assembly 2026 is a political services vendor. In the 2025-2026 cycle David Penaloza for Assembly 2026 was paid $2.92M across 50 client committees, of which $57K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$2,860,628 | 228 rows | 98.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$56,700 | 15 rows | 1.9% |
- Activity span ALL TIME
- Sep 28, 2018 → Jun 30, 2026
- spans 7.8 years
- Disbursements ALL TIME
- 228
- Schedule B + IE rows
- Client committees ALL TIME
- 50
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1490426 |
$436,039 | 13 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$178,708 | 2 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$136,900 IE $33,400 · SB $103,500 |
39 |
| CALIFORNIA LEADS 1478581 |
$100,535 | 5 |
| 760225 760225 |
$70,000 | 1 |
| BRIGHTER FUTURE FOR ALL 1463665 |
$49,030 | 1 |
| PENALOZA FOR ASSEMBLY 2026 FIGHTING FOR LOWER PRICES, A COALITION OF CALIFORNIA EMPLOYERS, INSURANCE, ENERGY AND HEALTH CARE PROVIDERS; FOCUSED ON AFFORDABILITY, SUPPORTING DAVID 1490411 |
$31,530 | 1 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$16,890 | 1 |
| WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1490752 |
$15,415 | 1 |
| LABORERS LOCAL 652 PAC 1251912 |
$5,900 | 1 |
Top buyers last 6 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$1,216,962 | 15 |
| WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1490426 |
$540,480 | 19 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$368,972 IE $56,700 · SB $312,272 |
91 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$185,563 | 4 |
| 760225 760225 |
$70,000 | 1 |
| BRIGHTER FUTURE FOR ALL 1463665 |
$49,030 | 1 |
| PENALOZA FOR ASSEMBLY 2026 FIGHTING FOR LOWER PRICES, A COALITION OF CALIFORNIA EMPLOYERS, INSURANCE, ENERGY AND HEALTH CARE PROVIDERS; FOCUSED ON AFFORDABILITY, SUPPORTING DAVID 1490411 |
$31,530 | 1 |
| WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1490752 |
$31,226 | 2 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$16,890 | 1 |
| 822501 822501 |
$11,800 | 1 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$1,216,962 | 15 |
| WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1490426 |
$540,480 | 19 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$473,172 IE $56,700 · SB $416,472 |
119 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$185,563 | 4 |
| 760225 760225 |
$75,900 | 2 |
| BRIGHTER FUTURE FOR ALL 1463665 |
$49,030 | 1 |
| PENALOZA FOR ASSEMBLY 2026 FIGHTING FOR LOWER PRICES, A COALITION OF CALIFORNIA EMPLOYERS, INSURANCE, ENERGY AND HEALTH CARE PROVIDERS; FOCUSED ON AFFORDABILITY, SUPPORTING DAVID 1490411 |
$31,530 | 1 |
| WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1490752 |
$31,226 | 2 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$16,890 | 1 |
| LABORERS LOCAL 652 PAC 1251912 |
$11,800 | 2 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$1,216,962 | 15 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$550,272 IE $56,700 · SB $493,572 |
144 |
| WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1490426 |
$540,480 | 19 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$185,563 | 4 |
| 760225 760225 |
$75,900 | 2 |
| BRIGHTER FUTURE FOR ALL 1463665 |
$49,030 | 1 |
| PENALOZA FOR ASSEMBLY 2026 FIGHTING FOR LOWER PRICES, A COALITION OF CALIFORNIA EMPLOYERS, INSURANCE, ENERGY AND HEALTH CARE PROVIDERS; FOCUSED ON AFFORDABILITY, SUPPORTING DAVID 1490411 |
$31,530 | 1 |
| WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1490752 |
$31,226 | 2 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$16,890 | 1 |
| LABORERS LOCAL 652 PAC 1251912 |
$11,800 | 2 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$1,216,962 | 15 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$556,172 IE $56,700 · SB $499,472 |
145 |
| WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1490426 |
$540,480 | 19 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$185,563 | 4 |
| 760225 760225 |
$75,900 | 2 |
| BRIGHTER FUTURE FOR ALL 1463665 |
$49,030 | 1 |
| PENALOZA FOR ASSEMBLY 2026 FIGHTING FOR LOWER PRICES, A COALITION OF CALIFORNIA EMPLOYERS, INSURANCE, ENERGY AND HEALTH CARE PROVIDERS; FOCUSED ON AFFORDABILITY, SUPPORTING DAVID 1490411 |
$31,530 | 1 |
| WORKING FAMILIES FOR A STRONGER CALIFORNIA, SPONSORED BY LCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1490752 |
$31,226 | 2 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$16,890 | 1 |
| LABORERS LOCAL 652 PAC 1251912 |
$11,800 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $2,917,328 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $12K | 1 | ALLIANCE FOR JOBS AND THE E… 100% | Print & Mail 100% | $12K | — |
| 2018 | Q4 | 2018 | $3K | 1 | ALLIANCE FOR JOBS AND THE E… 100% | Print & Mail 100% | $16K | — |
| 2022 | Q4 | 2022 | $14K | 4 | CRIME SURVIVORS PAC 100% | Print & Mail 53% | $14K | — |
| 2025 | Q1 | 2024 | $26K | 7 | PENALOZA FOR ASSEMBLY 2026;… 54% | Other / Unclassified 100% | $26K | — |
| 2025 | Q2 | 2024 | $68K | 23 | PENALOZA FOR ASSEMBLY 2026;… 74% | Other / Unclassified 100% | $93K | — |
| 2025 | Q3 | 2024 | $39K | 9 | PENALOZA FOR ASSEMBLY 2026;… 75% | Other / Unclassified 85% | $133K | — |
| 2025 | Q4 | 2024 | $114K | 30 | PENALOZA FOR ASSEMBLY 2026;… 65% | Other / Unclassified 100% | $247K | — |
| 2026 | Q1 | 2026 | $459K | 30 | CALIFORNIA LEADS 77% | Admin & Office 77% | $459K | — |
| 2026 | Q2 | 2026 | $2.13M | 123 | CALIFORNIA LEADS 41% | Admin & Office 38% | $2.58M | — |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Admin & Office | $1,151,254 | 11 | $105K | 44.9% | CALIFORNIA LEADS 100% | 2mo ago |
| Print & Mail | $456,393 | 17 | $27K | 17.8% | ADVANCE CALIFORNIA, SPONSOR… 40% | 2mo ago |
| Other / Unclassified | $435,500 | 107 | $4K | 17.0% | PENALOZA FOR ASSEMBLY 2026;… 64% | 3mo ago |
| Media | $420,344 | 11 | $38K | 16.4% | WORKING PEOPLE UNITED SPONS… 83% | 2mo ago |
| Strategy & Research | $66,708 | 4 | $17K | 2.6% | WORKING PEOPLE UNITED SPONS… 52% | 2mo ago |
| Contributions & Transfers | $27,400 | 6 | $5K | 1.1% | PENALOZA FOR ASSEMBLY 2026;… 100% | 2mo ago |
| Field & Voter Contact | $4,000 | 1 | $4K | 0.2% | CRIME SURVIVORS PAC 100% | 3y ago |
| Digital | $2,895 | 3 | $965 | 0.1% | CRIME SURVIVORS PAC 94% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,860,628 | 100.0% | 50 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-05-05 | CALIFORNIA LEADS | Admin & Office | TEL, WEB | $508,000 |
| Largest all-time | 2026-03-27 | CALIFORNIA LEADS | Admin & Office | TEL, WEB | $254,000 |
| Largest all-time | 2026-05-05 | CALIFORNIA LEADS | Admin & Office | TEL, WEB | $180,583 |
| Largest all-time | 2026-05-18 | ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION | Print & Mail | Mailer | $175,000 |
| Largest all-time | 2026-05-18 | WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL | Media | Media buy | $154,079 |
| Recent | 2026-06-30 | PENALOZA FOR ASSEMBLY 2026; DAVID | — | — | $5,900 |
| Recent | 2026-06-29 | PENALOZA FOR ASSEMBLY 2026; DAVID | — | — | $5,900 |
| Recent | 2026-06-25 | PENALOZA FOR ASSEMBLY 2026; DAVID | — | — | $5,900 |
| Recent | 2026-06-30 | PETRIE-NORRIS FOR ASSEMBLY 2026; COTTIE | — | — | $5,900 |
| Recent | 2026-06-30 | RUBIO FOR ASSEMBLY 2026; BLANCA | — | — | $5,900 |