David Penaloza for Assembly 2026

$2.92M 2025-2026 cycle

David Penaloza for Assembly 2026 is a political services vendor. In the 2025-2026 cycle David Penaloza for Assembly 2026 was paid $2.92M across 50 client committees, of which $57K flowed through Independent Expenditures rather than direct committee payments.

● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$2.92M = $2.86M (Schedule B) + $57K (Independent Expenditures)
Schedule B
direct committee payments
$2,860,628 228 rows 98.1%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$56,700 15 rows 1.9%
Activity span ALL TIME
Sep 28, 2018 → Jun 30, 2026
spans 7.8 years
Disbursements ALL TIME
228
Schedule B + IE rows
Client committees ALL TIME
50
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$2.74M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

WORKING PEOPLE UNITED SPONSORED BY SE… $436K Media · 13 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $179K Print & Mail · 2 txns PENALOZA FOR ASSEMBLY 2026; DAVID $137K Contributions & Transfers · 39 txns CALIFORNIA LEADS $101K Admin & Office · 5 txns 760225 $70K Media · 1 txn BRIGHTER FUTURE FOR ALL $49K Print & Mail · 1 txn PENALOZA FOR ASSEMBLY 2026 FIGHTING F… $32K — · 1 txn HOUSING PROVIDERS FOR RESPONSIBLE SOL… $17K Print & Mail · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $15K Print & Mail · 1 txn LABORERS LOCAL 652 PAC $6K — · 1 txn DP David Penaloza for Assembly 2026
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns WORKING PEOPLE UNITED SPONSORED BY SE… $540K Media · 19 txns PENALOZA FOR ASSEMBLY 2026; DAVID $369K Other / Unclassified · 91 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $186K Print & Mail · 4 txns 760225 $70K Media · 1 txn BRIGHTER FUTURE FOR ALL $49K Print & Mail · 1 txn PENALOZA FOR ASSEMBLY 2026 FIGHTING F… $32K — · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $31K Print & Mail · 2 txns HOUSING PROVIDERS FOR RESPONSIBLE SOL… $17K Print & Mail · 1 txn 822501 $12K Other / Unclassified · 1 txn DP David Penaloza for Assembly 2026
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns WORKING PEOPLE UNITED SPONSORED BY SE… $540K Media · 19 txns PENALOZA FOR ASSEMBLY 2026; DAVID $473K Other / Unclassified · 119 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $186K Print & Mail · 4 txns 760225 $76K Media · 2 txns BRIGHTER FUTURE FOR ALL $49K Print & Mail · 1 txn PENALOZA FOR ASSEMBLY 2026 FIGHTING F… $32K — · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $31K Print & Mail · 2 txns HOUSING PROVIDERS FOR RESPONSIBLE SOL… $17K Print & Mail · 1 txn LABORERS LOCAL 652 PAC $12K — · 2 txns DP David Penaloza for Assembly 2026
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns PENALOZA FOR ASSEMBLY 2026; DAVID $550K Other / Unclassified · 144 txns WORKING PEOPLE UNITED SPONSORED BY SE… $540K Media · 19 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $186K Print & Mail · 4 txns 760225 $76K Media · 2 txns BRIGHTER FUTURE FOR ALL $49K Print & Mail · 1 txn PENALOZA FOR ASSEMBLY 2026 FIGHTING F… $32K — · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $31K Print & Mail · 2 txns HOUSING PROVIDERS FOR RESPONSIBLE SOL… $17K Print & Mail · 1 txn LABORERS LOCAL 652 PAC $12K — · 2 txns DP David Penaloza for Assembly 2026
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

CALIFORNIA LEADS $1.22M Admin & Office · 15 txns PENALOZA FOR ASSEMBLY 2026; DAVID $556K Other / Unclassified · 145 txns WORKING PEOPLE UNITED SPONSORED BY SE… $540K Media · 19 txns ADVANCE CALIFORNIA, SPONSORED BY CALI… $186K Print & Mail · 4 txns 760225 $76K Media · 2 txns BRIGHTER FUTURE FOR ALL $49K Print & Mail · 1 txn PENALOZA FOR ASSEMBLY 2026 FIGHTING F… $32K — · 1 txn WORKING FAMILIES FOR A STRONGER CALIF… $31K Print & Mail · 2 txns HOUSING PROVIDERS FOR RESPONSIBLE SOL… $17K Print & Mail · 1 txn LABORERS LOCAL 652 PAC $12K — · 2 txns DP David Penaloza for Assembly 2026

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $2,917,328 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

David Penaloza for Assembly 2026 PENALOZA FOR ASSEMBLY 2026;… $33K Unspecified races (10 filin… $33K Total in: $33K Total out: $33K
David Penaloza for Assembly 2026 PENALOZA FOR ASSEMBLY 2026;… $57K Unspecified races (15 filin… $57K Total in: $57K Total out: $57K
David Penaloza for Assembly 2026 PENALOZA FOR ASSEMBLY 2026;… $57K Unspecified races (15 filin… $57K Total in: $57K Total out: $57K
David Penaloza for Assembly 2026 PENALOZA FOR ASSEMBLY 2026;… $57K Unspecified races (15 filin… $57K Total in: $57K Total out: $57K
David Penaloza for Assembly 2026 PENALOZA FOR ASSEMBLY 2026;… $57K Unspecified races (15 filin… $57K Total in: $57K Total out: $57K
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Cycle-over-cycle trajectory

2018202220252026 Q3 2018 (2018 cycle): $12KQ4 2018 (2018 cycle): $3KQ4 2022 (2022 cycle): $14KQ1 2025 (2024 cycle): $26KQ2 2025 (2024 cycle): $68KQ3 2025 (2024 cycle): $39KQ4 2025 (2024 cycle): $114KQ1 2026 (2026 cycle): $459KQ2 2026 (2026 cycle): $2.13M Q3Q4Q2Q4Q2 $2.13M

current cycle earlier election cycle off-cycle year quarterly · 4 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q3 2018 $12K 1 ALLIANCE FOR JOBS AND THE E… 100% Print & Mail 100% $12K
2018 Q4 2018 $3K 1 ALLIANCE FOR JOBS AND THE E… 100% Print & Mail 100% $16K
2022 Q4 2022 $14K 4 CRIME SURVIVORS PAC 100% Print & Mail 53% $14K
2025 Q1 2024 $26K 7 PENALOZA FOR ASSEMBLY 2026;… 54% Other / Unclassified 100% $26K
2025 Q2 2024 $68K 23 PENALOZA FOR ASSEMBLY 2026;… 74% Other / Unclassified 100% $93K
2025 Q3 2024 $39K 9 PENALOZA FOR ASSEMBLY 2026;… 75% Other / Unclassified 85% $133K
2025 Q4 2024 $114K 30 PENALOZA FOR ASSEMBLY 2026;… 65% Other / Unclassified 100% $247K
2026 Q1 2026 $459K 30 CALIFORNIA LEADS 77% Admin & Office 77% $459K
2026 Q2 2026 $2.13M 123 CALIFORNIA LEADS 41% Admin & Office 38% $2.58M
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $456K across 17 disbursements (avg $27K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (40% of category) Last paid: 2mo ago · no prior-cycle baseline Print & Mail $381K Media — cycle-to-date Total: $420K across 11 disbursements (avg $38K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (83% of category) Last paid: 2mo ago · no prior-cycle baseline Media $351K Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 2mo ago · no prior-cycle baseline Admin & Office $73K Strategy & Research — cycle-to-date Total: $67K across 4 disbursements (avg $17K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (52% of category) Last paid: 2mo ago · no prior-cycle baseline Strategy & Research $58K Contributions & Transfers — cycle-to-date Total: $27K across 6 disbursements (avg $5K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 2mo ago · +364% vs prior cycle Contributions & Transfers $2K

Revenue by service category

last 6 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 2mo ago · no prior-cycle baseline Admin & Office $1.15M Print & Mail — cycle-to-date Total: $456K across 17 disbursements (avg $27K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (40% of category) Last paid: 2mo ago · no prior-cycle baseline Print & Mail $433K Media — cycle-to-date Total: $420K across 11 disbursements (avg $38K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (83% of category) Last paid: 2mo ago · no prior-cycle baseline Media $420K Strategy & Research — cycle-to-date Total: $67K across 4 disbursements (avg $17K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (52% of category) Last paid: 2mo ago · no prior-cycle baseline Strategy & Research $67K Contributions & Transfers — cycle-to-date Total: $27K across 6 disbursements (avg $5K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 2mo ago · +364% vs prior cycle Contributions & Transfers $22K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 3mo ago · no prior-cycle baseline Digital $172

Revenue by service category

last 12 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 2mo ago · no prior-cycle baseline Admin & Office $1.15M Print & Mail — cycle-to-date Total: $456K across 17 disbursements (avg $27K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (40% of category) Last paid: 2mo ago · no prior-cycle baseline Print & Mail $433K Media — cycle-to-date Total: $420K across 11 disbursements (avg $38K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (83% of category) Last paid: 2mo ago · no prior-cycle baseline Media $420K Strategy & Research — cycle-to-date Total: $67K across 4 disbursements (avg $17K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (52% of category) Last paid: 2mo ago · no prior-cycle baseline Strategy & Research $67K Contributions & Transfers — cycle-to-date Total: $27K across 6 disbursements (avg $5K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 2mo ago · +364% vs prior cycle Contributions & Transfers $22K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 3mo ago · no prior-cycle baseline Digital $172

Revenue by service category

last 18 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 2mo ago · no prior-cycle baseline Admin & Office $1.15M Print & Mail — cycle-to-date Total: $456K across 17 disbursements (avg $27K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (40% of category) Last paid: 2mo ago · no prior-cycle baseline Print & Mail $433K Media — cycle-to-date Total: $420K across 11 disbursements (avg $38K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (83% of category) Last paid: 2mo ago · no prior-cycle baseline Media $420K Strategy & Research — cycle-to-date Total: $67K across 4 disbursements (avg $17K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (52% of category) Last paid: 2mo ago · no prior-cycle baseline Strategy & Research $67K Contributions & Transfers — cycle-to-date Total: $27K across 6 disbursements (avg $5K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 2mo ago · +364% vs prior cycle Contributions & Transfers $27K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 3mo ago · no prior-cycle baseline Digital $172

Revenue by service category

last 24 months · hover bars for cycle context
Admin & Office — cycle-to-date Total: $1.15M across 11 disbursements (avg $105K/check) Top buyer: CALIFORNIA LEADS (100% of category) Last paid: 2mo ago · no prior-cycle baseline Admin & Office $1.15M Print & Mail — cycle-to-date Total: $456K across 17 disbursements (avg $27K/check) Top buyer: ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION (40% of category) Last paid: 2mo ago · no prior-cycle baseline Print & Mail $433K Media — cycle-to-date Total: $420K across 11 disbursements (avg $38K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (83% of category) Last paid: 2mo ago · no prior-cycle baseline Media $420K Strategy & Research — cycle-to-date Total: $67K across 4 disbursements (avg $17K/check) Top buyer: WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL (52% of category) Last paid: 2mo ago · no prior-cycle baseline Strategy & Research $67K Contributions & Transfers — cycle-to-date Total: $27K across 6 disbursements (avg $5K/check) Top buyer: PENALOZA FOR ASSEMBLY 2026; DAVID (100% of category) Last paid: 2mo ago · +364% vs prior cycle Contributions & Transfers $27K Digital — cycle-to-date Total: $3K across 3 disbursements (avg $965/check) Top buyer: CRIME SURVIVORS PAC (94% of category) Last paid: 3mo ago · no prior-cycle baseline Digital $172
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Admin & Office $1,151,254 11 $105K 44.9% CALIFORNIA LEADS 100% 2mo ago
Print & Mail $456,393 17 $27K 17.8% ADVANCE CALIFORNIA, SPONSOR… 40% 2mo ago
Other / Unclassified $435,500 107 $4K 17.0% PENALOZA FOR ASSEMBLY 2026;… 64% 3mo ago
Media $420,344 11 $38K 16.4% WORKING PEOPLE UNITED SPONS… 83% 2mo ago
Strategy & Research $66,708 4 $17K 2.6% WORKING PEOPLE UNITED SPONS… 52% 2mo ago
Contributions & Transfers $27,400 6 $5K 1.1% PENALOZA FOR ASSEMBLY 2026;… 100% 2mo ago
Field & Voter Contact $4,000 1 $4K 0.2% CRIME SURVIVORS PAC 100% 3y ago
Digital $2,895 3 $965 0.1% CRIME SURVIVORS PAC 94% 3mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$611,972 · 21% of revenue
43
One-time clients 1 cycle
$2,248,656 · 79% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$2,860,628 100.0% 50
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-05-05 CALIFORNIA LEADS Admin & Office TEL, WEB $508,000
Largest all-time 2026-03-27 CALIFORNIA LEADS Admin & Office TEL, WEB $254,000
Largest all-time 2026-05-05 CALIFORNIA LEADS Admin & Office TEL, WEB $180,583
Largest all-time 2026-05-18 ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION Print & Mail Mailer $175,000
Largest all-time 2026-05-18 WORKING PEOPLE UNITED SPONSORED BY SEIU CALIFORNIA STATE COUNCIL Media Media buy $154,079
Recent 2026-06-30 PENALOZA FOR ASSEMBLY 2026; DAVID $5,900
Recent 2026-06-29 PENALOZA FOR ASSEMBLY 2026; DAVID $5,900
Recent 2026-06-25 PENALOZA FOR ASSEMBLY 2026; DAVID $5,900
Recent 2026-06-30 PETRIE-NORRIS FOR ASSEMBLY 2026; COTTIE $5,900
Recent 2026-06-30 RUBIO FOR ASSEMBLY 2026; BLANCA $5,900
6 raw FEC name variants collapsed into this canonical entity
See all 228 disbursements →