DATA TARGETING, INC.
DATA TARGETING, INC. is a digital vendor. In the 2025-2026 cycle DATA TARGETING, INC. was paid $3.15M across 13 client committees, of which $143K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$3,008,381 | 249 rows | 95.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$143,436 | 22 rows | 4.6% |
- Activity span ALL TIME
- Feb 28, 2014 → Dec 22, 2025
- spans 11.8 years
- Disbursements ALL TIME
- 249
- Schedule B + IE rows
- Client committees ALL TIME
- 13
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WEBSTER, DANIEL FL · House REP |
$3,675 | 1 |
Top buyers last 12 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCHANAN, VERNON FL · House REP |
$9,627 | 1 |
| WEBSTER, DANIEL FL · House REP |
$3,675 | 1 |
Top buyers last 18 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCHANAN, VERNON FL · House REP |
$9,627 | 1 |
| POSEY, BILL FL · House REP |
$8,590 | 1 |
| WEBSTER, DANIEL FL · House REP |
$6,735 | 2 |
Top buyers last 24 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCHANAN, VERNON FL · House REP |
$292,985 | 4 |
| WEBSTER, DANIEL FL · House REP |
$229,280 | 7 |
| POSEY, BILL FL · House REP |
$8,590 | 1 |
| HARIDOPOLOS, MIKE FL · House REP |
$7,030 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $2,793,905 | 88.64% |
| Non-partisan | $357,911 | 11.36% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $13K | 2 | POSEY, BILL 100% | Digital 100% | $13K | — |
| 2017 | Q2 | 2018 | $6K | 1 | POSEY, BILL 100% | Digital 100% | $19K | — |
| 2017 | Q3 | 2018 | $8K | 2 | BUCHANAN, VERNON 57% | Digital 100% | $27K | — |
| 2017 | Q4 | 2018 | $19K | 3 | GAETZ, MATT 38% | Digital 100% | $46K | — |
| 2018 | Q1 | 2018 | $32K | 1 | POSEY, BILL 100% | Digital 100% | $79K | — |
| 2018 | Q2 | 2018 | $30K | 4 | POSEY, BILL 62% | Digital 100% | $109K | — |
| 2018 | Q3 | 2018 | $67K | 11 | POSEY, BILL 54% | Digital 100% | $176K | — |
| 2018 | Q4 | 2018 | $225K | 10 | POSEY, BILL 83% | Digital 100% | $401K | — |
| 2019 | Q1 | 2020 | $20K | 1 | BUCHANAN, VERNON 100% | Digital 100% | $20K | +53% |
| 2019 | Q2 | 2020 | $12K | 2 | POSEY, BILL 64% | Digital 100% | $32K | +90% |
| 2019 | Q3 | 2020 | $5K | 2 | POSEY, BILL 100% | Digital 100% | $37K | -41% |
| 2019 | Q4 | 2020 | $90K | 9 | POSEY, BILL 62% | Digital 100% | $126K | +370% |
| 2020 | Q1 | 2020 | $80K | 10 | MAKKI, AMANDA 38% | Digital 100% | $206K | +145% |
| 2020 | Q2 | 2020 | $137K | 18 | POSEY, BILL 46% | Digital 100% | $343K | +363% |
| 2020 | Q3 | 2020 | $606K | 50 | MAKKI, AMANDA 40% | Digital 100% | $949K | +802% |
| 2020 | Q4 | 2020 | $258K | 12 | BUCHANAN, VERNON 51% | Digital 100% | $1.21M | +14% |
| 2021 | Q1 | 2022 | $16K | 2 | BUCHANAN, VERNON 68% | Digital 100% | $16K | -18% |
| 2021 | Q2 | 2022 | $45K | 5 | BUCHANAN, VERNON 71% | Digital 100% | $62K | +280% |
| 2021 | Q3 | 2022 | $25K | 4 | POSEY, BILL 100% | Digital 100% | $86K | +430% |
| 2021 | Q4 | 2022 | $39K | 6 | POSEY, BILL 84% | Digital 100% | $125K | -57% |
| 2022 | Q1 | 2022 | $12K | 4 | POSEY, BILL 51% | Digital 100% | $137K | -85% |
| 2022 | Q2 | 2022 | $42K | 10 | POSEY, BILL 49% | Digital 100% | $179K | -69% |
| 2022 | Q3 | 2022 | $271K | 25 | C00815274 41% | Digital 100% | $450K | -55% |
| 2022 | Q4 | 2022 | $251K | 16 | POSEY, BILL 52% | Digital 100% | $701K | -3% |
| 2023 | Q1 | 2024 | $12K | 3 | POSEY, BILL 53% | Digital 100% | $12K | -29% |
| 2023 | Q2 | 2024 | $2K | 3 | POSEY, BILL 100% | Digital 100% | $13K | -97% |
| 2023 | Q3 | 2024 | $625 | 2 | POSEY, BILL 100% | Digital 100% | $14K | -97% |
| 2023 | Q4 | 2024 | $52K | 1 | POSEY, BILL 100% | Digital 100% | $66K | +34% |
| 2024 | Q1 | 2024 | $35K | 11 | POSEY, BILL 82% | Digital 100% | $101K | +192% |
| 2024 | Q2 | 2024 | $60K | 6 | POSEY, BILL 88% | Digital 100% | $161K | +42% |
| 2024 | Q3 | 2024 | $506K | 8 | BUCHANAN, VERNON 56% | Digital 100% | $667K | +87% |
| 2024 | Q4 | 2024 | $16K | 2 | POSEY, BILL 55% | Digital 100% | $682K | -94% |
| 2025 | Q1 | 2026 | $3K | 1 | WEBSTER, DANIEL 100% | Print & Mail 100% | $3K | -74% |
| 2025 | Q4 | 2026 | $13K | 2 | BUCHANAN, VERNON 72% | Media 72% | $16K | -74% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,992,018 | 246 | $12K | 99.5% | POSEY, BILL 37% | 18mo ago |
| Media | $9,627 | 1 | $10K | 0.3% | BUCHANAN, VERNON 100% | 7mo ago |
| Print & Mail | $6,735 | 2 | $3K | 0.2% | WEBSTER, DANIEL 100% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| POSEY, BILL | 4 | $1,111,654 | 127 | 2017-01-12 | 2024-12-17 |
| BUCHANAN, VERNON | 5 | $759,284 | 36 | 2017-08-09 | 2025-11-14 |
| WEBSTER, DANIEL | 5 | $388,810 | 26 | 2018-09-25 | 2025-12-22 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| FL | $2,304,653 | 76.6% | 7 | |
| NY | $355,855 | 11.8% | 1 | |
| Unknown | $341,623 | 11.4% | 4 | |
| DC | $6,250 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-08-29 | BUCHANAN, VERNON | Digital | ADVERTISING | $206,191 |
| Largest all-time | 2024-07-31 | WEBSTER, DANIEL | Digital | DIRECT MAIL SERVICES | $88,920 |
| Largest all-time | 2018-10-23 | POSEY, BILL | Digital | DIRECT MAIL SERVICES/RESE | $67,642 |
| Largest all-time | 2020-08-03 | MAKKI, AMANDA | Digital | FUNDRAISING CONSULTING | $66,844 |
| Largest all-time | 2024-07-16 | WEBSTER, DANIEL | Digital | DIRECT MAIL SERVICES | $59,280 |
| Largest this cycle | 2025-11-14 | BUCHANAN, VERNON | Media | ADVERTISING | $9,627 |
| Largest this cycle | 2025-12-22 | WEBSTER, DANIEL | Print & Mail | DIRECT MAIL SERVICES | $3,675 |
| Largest this cycle | 2025-01-28 | WEBSTER, DANIEL | Print & Mail | DIRECT MAIL SERVICES | $3,060 |
| Recent | 2024-12-17 | POSEY, BILL | Digital | PRINTING & MAIL SERVICES | $8,590 |
| Recent | 2024-10-14 | HARIDOPOLOS, MIKE | Digital | DIRECT MAIL SERVICES | $7,030 |