Critical Mention
—
2025-2026 cycle
Critical Mention is a political services vendor. In the 2025-2026 cycle Critical Mention was paid — across 16 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- —
- Disbursements ALL TIME
- 106
- Schedule B rows
- Client committees ALL TIME
- 16
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
May 2025
Apr 2026
$36K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$13,750 | 2 |
| ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT 1362802 |
$7,194 | 1 |
| LEADERS WE DESERVE C00843110 |
$795 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$13,750 | 2 |
| ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT 1362802 |
$7,194 | 1 |
| 741666 741666 |
$4,905 | 1 |
| LEADERS WE DESERVE C00843110 |
$3,180 | 4 |
| LEVIN, MIKE CA · House DEM |
$1,213 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$13,750 | 2 |
| ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT 1362802 |
$7,194 | 1 |
| LEADERS WE DESERVE C00843110 |
$6,360 | 8 |
| 741666 741666 |
$4,905 | 1 |
| LEVIN, MIKE CA · House DEM |
$3,539 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$13,750 | 2 |
| 741666 741666 |
$9,405 | 2 |
| ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT 1362802 |
$7,194 | 1 |
| LEADERS WE DESERVE C00843110 |
$6,360 | 8 |
| LEVIN, MIKE CA · House DEM |
$5,394 | 14 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$13,750 | 2 |
| 741666 741666 |
$9,405 | 2 |
| LEVIN, MIKE CA · House DEM |
$7,568 | 20 |
| ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT 1362802 |
$7,194 | 1 |
| LEADERS WE DESERVE C00843110 |
$6,360 | 8 |
| REPUBLICAN PARTY OF IOWA C00014498 |
$3,500 | 1 |
By party
Revenue by party
D · 60%
R · 40%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 30.02% |
| Republican | $0 | 20.20% |
| Non-partisan | $0 | 49.78% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q4 | 2018 | $3K | 1 | JEFFRIES, HAKEEM 100% | Media 100% | $3K | — |
| 2018 | Q4 | 2018 | $500 | 1 | JEFFRIES, HAKEEM 100% | Media 100% | $4K | — |
| 2019 | Q1 | 2020 | $7K | 2 | C00693044 89% | Media 100% | $7K | — |
| 2019 | Q2 | 2020 | $750 | 1 | JEFFRIES, HAKEEM 100% | Media 100% | $8K | — |
| 2019 | Q3 | 2020 | $2K | 2 | C00554113 55% | Strategy & Research 55% | $9K | — |
| 2019 | Q4 | 2020 | $750 | 1 | JEFFRIES, HAKEEM 100% | Strategy & Research 100% | $10K | -75% |
| 2020 | Q1 | 2020 | $750 | 1 | JEFFRIES, HAKEEM 100% | Strategy & Research 100% | $11K | — |
| 2020 | Q2 | 2020 | $750 | 1 | JEFFRIES, HAKEEM 100% | Strategy & Research 100% | $11K | — |
| 2020 | Q3 | 2020 | $750 | 1 | JEFFRIES, HAKEEM 100% | Strategy & Research 100% | $12K | — |
| 2020 | Q4 | 2020 | $2K | 4 | LEVIN, MIKE 55% | Media 55% | $14K | +230% |
| 2021 | Q1 | 2020 | $8K | 1 | COX FOR GOVERNOR 2022 INC.;… 100% | Other / Unclassified 100% | $21K | — |
| 2021 | Q1 | 2022 | $900 | 2 | LEVIN, MIKE 100% | Media 100% | $900 | -87% |
| 2021 | Q2 | 2022 | $10K | 7 | C00693044 40% | Media 52% | $11K | +1227% |
| 2021 | Q3 | 2022 | $900 | 3 | LEVIN, MIKE 100% | Media 100% | $12K | -45% |
| 2021 | Q4 | 2022 | $18K | 4 | SCHMITT, ERIC 95% | Other / Unclassified 95% | $30K | +2353% |
| 2022 | Q1 | 2022 | $900 | 3 | LEVIN, MIKE 100% | Media 100% | $31K | +20% |
| 2022 | Q2 | 2022 | $900 | 3 | LEVIN, MIKE 100% | Media 100% | $32K | +20% |
| 2022 | Q3 | 2022 | $900 | 3 | LEVIN, MIKE 100% | Media 100% | $33K | +20% |
| 2022 | Q4 | 2022 | $900 | 3 | LEVIN, MIKE 100% | Media 100% | $34K | -45% |
| 2023 | Q1 | 2024 | $918 | 3 | LEVIN, MIKE 100% | Media 100% | $918 | +2% |
| 2023 | Q2 | 2022 | $5K | 1 | LOW FOR ASSEMBLY 2024; EVAN 100% | Other / Unclassified 100% | $38K | — |
| 2023 | Q2 | 2024 | $4K | 4 | REPUBLICAN PARTY OF IOWA 78% | Digital 78% | $5K | -58% |
| 2023 | Q3 | 2024 | $963 | 4 | LEVIN, MIKE 100% | Media 100% | $6K | +7% |
| 2023 | Q4 | 2024 | $1K | 3 | LEVIN, MIKE 100% | Media 100% | $7K | -94% |
| 2024 | Q1 | 2024 | $12K | 5 | ALVAREZ FOR MAYOR 2014; UNI… 48% | Media 52% | $19K | +1281% |
| 2024 | Q2 | 2024 | $4K | 4 | LOW FOR ASSEMBLY 2024; EVAN 77% | Other / Unclassified 77% | $24K | +397% |
| 2024 | Q3 | 2024 | $5K | 4 | REPUBLICAN PARTY OF IOWA 77% | Digital 77% | $29K | +407% |
| 2024 | Q4 | 2024 | $1K | 3 | LEVIN, MIKE 100% | Media 100% | $30K | +24% |
| 2025 | Q1 | 2024 | $5K | 1 | 741666 100% | Other / Unclassified 100% | $34K | — |
| 2025 | Q1 | 2026 | $1K | 3 | LEVIN, MIKE 100% | Media 100% | $1K | +21% |
| 2025 | Q2 | 2026 | $742 | 2 | LEVIN, MIKE 100% | Media 100% | $2K | -82% |
| 2025 | Q3 | 2026 | $2K | 4 | LEVIN, MIKE 58% | Media 58% | $4K | +98% |
| 2025 | Q4 | 2026 | $4K | 7 | LEADERS WE DESERVE 72% | Software & Tech 72% | $8K | +325% |
| 2026 | Q1 | 2026 | $16K | 8 | ALVAREZ FOR MAYOR 2014; UNI… 46% | Other / Unclassified 77% | $24K | +26% |
| 2026 | Q2 | 2026 | $14K | 2 | STEYER FOR GOVERNOR 2026 100% | Software & Tech 100% | $38K | +208% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $61,809 | 11 | $6K | 43.1% | SCHMITT, ERIC 28% | 2mo ago |
| Media | $42,994 | 74 | $581 | 29.9% | LEVIN, MIKE 51% | 3mo ago |
| Software & Tech | $20,110 | 10 | $2K | 14.0% | STEYER FOR GOVERNOR 2026 68% | 6w ago |
| Digital | $9,750 | 3 | $3K | 6.8% | REPUBLICAN PARTY OF IOWA 100% | 22mo ago |
| Strategy & Research | $8,900 | 8 | $1K | 6.2% | JEFFRIES, HAKEEM 42% | 5y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$33,754 · 24% of revenue
5
Repeat clients 2 cycles
$50,379 · 35% of revenue
9
One-time clients 1 cycle
$59,430 · 41% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| LEVIN, MIKE | 4 | $21,849 | 66 | 2020-10-09 | 2026-02-18 |
| 741666 | 3 | $11,905 | 3 | 2014-09-19 | 2026-02-13 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $82,408 | 57.4% | 9 | |
| MO | $19,250 | 13.4% | 1 | |
| DC | $15,860 | 11.0% | 2 | |
| Unknown | $10,900 | 7.6% | 2 | |
| IA | $9,750 | 6.8% | 1 | |
| AZ | $5,395 | 3.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2021-10-04 | SCHMITT, ERIC | Other / Unclassified | COMPUTER SERVICES | $17,500 |
| Largest all-time | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Software & Tech | Software Subscription | $11,500 |
| Largest all-time | 2021-03-29 | COX FOR GOVERNOR 2022 INC.; JOHN | Other / Unclassified | — | $7,650 |
| Largest all-time | 2026-03-23 | ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT | Other / Unclassified | — | $7,194 |
| Largest all-time | 2024-02-09 | ALVAREZ FOR MAYOR 2014; UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL INDEPENDENT EXPENDITURE PAC, SUPPORT | Other / Unclassified | — | $6,000 |
| Largest this cycle | 2026-02-13 | 741666 | Other / Unclassified | — | $4,905 |
| Largest this cycle | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Software & Tech | Software Subscription | $2,250 |
| Largest this cycle | 2026-02-20 | LEADERS WE DESERVE | Software & Tech | SUBSCRIPTION | $795 |
| Recent | 2026-03-20 | LEADERS WE DESERVE | Software & Tech | SUBSCRIPTION | $795 |