CREATIVE DIRECT, LLC
CREATIVE DIRECT, LLC is a strategy & research vendor. In the 2025-2026 cycle CREATIVE DIRECT, LLC was paid $19.60M across 109 client committees, of which $7.25M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$12,349,714 | 681 rows | 63.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$7,251,357 | 367 rows | 37.0% |
- Activity span ALL TIME
- Mar 1, 2006 → May 12, 2026
- spans 20.2 years
- Disbursements ALL TIME
- 681
- Schedule B + IE rows
- Client committees ALL TIME
- 109
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| COUVILLON, SAM GA · House REP |
$65,650 | 1 |
| CAMERON, DANIEL KY · Senate REP |
$1,650 | 1 |
| LUNDGREN, SHANNON IA · House REP |
$1,564 | 1 |
Top buyers last 6 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| REITZ AARON F MR 00083762 |
$172,856 | 1 |
| COUVILLON, SAM GA · House REP |
$65,650 | 1 |
| NRSC C00027466 |
$43,500 | 4 |
| MOODY, ASHLEY FL · Senate REP |
$23,025 | 4 |
| CAMERON, DANIEL KY · Senate REP |
$12,104 | 4 |
| ALVARADO, RALPH A KY · House REP |
$4,500 | 1 |
| CARL, JERRY LEE, JR AL · House REP |
$2,000 | 1 |
| LUNDGREN, SHANNON IA · House REP |
$1,564 | 1 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| REITZ AARON F MR 00083762 |
$172,856 | 1 |
| COUVILLON, SAM GA · House REP |
$74,150 | 4 |
| NRSC C00027466 |
$52,500 | 5 |
| CAMERON, DANIEL KY · Senate REP |
$52,136 | 10 |
| MOODY, ASHLEY FL · Senate REP |
$35,775 | 8 |
| ARENHOLZ, ASHLEY HINSON IA · Senate REP |
$32,535 | 3 |
| CLINE, BENJAMIN LEE VA · House REP |
$12,500 | 2 |
| ALVARADO, RALPH A KY · House REP |
$9,250 | 2 |
| CARL, JERRY LEE, JR AL · House REP |
$4,000 | 2 |
| LUNDGREN, SHANNON IA · House REP |
$1,564 | 1 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| REITZ AARON F MR 00083762 |
$172,856 | 1 |
| COUVILLON, SAM GA · House REP |
$74,150 | 4 |
| CAMERON, DANIEL KY · Senate REP |
$53,786 | 12 |
| NRSC C00027466 |
$52,500 | 5 |
| MOODY, ASHLEY FL · Senate REP |
$35,775 | 8 |
| ARENHOLZ, ASHLEY HINSON IA · Senate REP |
$32,535 | 3 |
| CLINE, BENJAMIN LEE VA · House REP |
$12,500 | 2 |
| ALVARADO, RALPH A KY · House REP |
$9,250 | 2 |
| LOUDERMILK, BARRY GA · House REP |
$4,404 | 2 |
| CARL, JERRY LEE, JR AL · House REP |
$4,000 | 2 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| REITZ AARON F MR 00083762 |
$172,856 | 1 |
| WIED, TONY WI · House REP |
$148,615 | 11 |
| JOHNSON, ARTHUR WAYNE GA · House REP |
$96,093 | 2 |
| COUVILLON, SAM GA · House REP |
$74,150 | 4 |
| CAMERON, DANIEL KY · Senate REP |
$53,786 | 12 |
| NRSC C00027466 |
$52,500 | 5 |
| ALLEN, RICHARD W GA · House REP |
$36,425 | 8 |
| MOODY, ASHLEY FL · Senate REP |
$35,775 | 8 |
| ARENHOLZ, ASHLEY HINSON IA · Senate REP |
$32,535 | 3 |
| CLINE, BENJAMIN LEE VA · House REP |
$12,500 | 2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,600 | 0.01% |
| Republican | $13,771,303 | 70.26% |
| Non-partisan | $5,828,168 | 29.73% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $188K | 14 | C00633362 77% | Strategy & Research 100% | $188K | — |
| 2017 | Q2 | 2018 | $480K | 24 | GEORGIA REPUBLICAN PARTY IN… 77% | Strategy & Research 100% | $667K | — |
| 2017 | Q3 | 2018 | $59K | 16 | C00608703 49% | Strategy & Research 100% | $726K | — |
| 2017 | Q4 | 2018 | $77K | 21 | C00554261 28% | Strategy & Research 100% | $803K | — |
| 2018 | Q1 | 2018 | $100K | 15 | PITTENGER, ROBERT M THE HON… 72% | Strategy & Research 100% | $903K | — |
| 2018 | Q2 | 2018 | $508K | 41 | C00554261 47% | Strategy & Research 100% | $1.41M | — |
| 2018 | Q3 | 2018 | $123K | 29 | CLF 35% | Strategy & Research 100% | $1.53M | — |
| 2018 | Q4 | 2018 | $277K | 28 | ALLEN, RICHARD W 43% | Strategy & Research 100% | $1.81M | — |
| 2019 | Q1 | 2020 | $5K | 3 | C00462556 49% | Strategy & Research 100% | $5K | -98% |
| 2019 | Q2 | 2020 | $13K | 4 | C00699207 42% | Strategy & Research 100% | $18K | -97% |
| 2019 | Q3 | 2020 | $24K | 9 | C00633362 33% | Strategy & Research 100% | $42K | -60% |
| 2019 | Q4 | 2020 | $9K | 5 | C00711341 36% | Strategy & Research 100% | $50K | -89% |
| 2020 | Q1 | 2020 | $191K | 30 | C00554014 63% | Strategy & Research 100% | $241K | +92% |
| 2020 | Q2 | 2020 | $338K | 32 | C00739144 35% | Strategy & Research 100% | $579K | -33% |
| 2020 | Q3 | 2020 | $221K | 29 | C00657155 41% | Strategy & Research 100% | $801K | +79% |
| 2020 | Q4 | 2020 | $4.85M | 51 | GEORGIA REPUBLICAN PARTY IN… 80% | Strategy & Research 100% | $5.65M | +1651% |
| 2020 | Q4 | 2022 | $134K | 1 | C00729608 100% | Strategy & Research 100% | $134K | — |
| 2021 | Q1 | 2022 | $392K | 6 | GEORGIA REPUBLICAN PARTY IN… 81% | Strategy & Research 100% | $526K | +8278% |
| 2021 | Q2 | 2022 | $6K | 4 | LOUDERMILK, BARRY 47% | Strategy & Research 100% | $532K | -57% |
| 2021 | Q3 | 2022 | $147K | 20 | REPUBLICAN PARTY OF IOWA 81% | Strategy & Research 100% | $679K | +517% |
| 2021 | Q4 | 2022 | $105K | 15 | REPUBLICAN PARTY OF IOWA 48% | Strategy & Research 100% | $784K | +1122% |
| 2022 | Q1 | 2022 | $141K | 23 | JOHNSON, ARTHUR WAYNE 34% | Strategy & Research 100% | $925K | -26% |
| 2022 | Q2 | 2022 | $1.08M | 82 | C00802496 16% | Strategy & Research 100% | $2M | +219% |
| 2022 | Q3 | 2022 | $399K | 35 | TENNEY, CLAUDIA 33% | Strategy & Research 100% | $2.4M | +80% |
| 2022 | Q4 | 2022 | $461K | 31 | C00767046 46% | Strategy & Research 100% | $2.86M | -90% |
| 2023 | Q1 | 2024 | $4K | 4 | C00792168 48% | Strategy & Research 100% | $4K | -99% |
| 2023 | Q2 | 2024 | $5K | 3 | SEAL PAC SUPPORTING ELECTIN… 49% | Strategy & Research 100% | $9K | -6% |
| 2023 | Q3 | 2024 | $4K | 2 | STEUBE, GREG 52% | Strategy & Research 100% | $13K | -98% |
| 2023 | Q4 | 2024 | $9K | 2 | C00848291 100% | Strategy & Research 100% | $22K | -91% |
| 2024 | Q1 | 2024 | $1.2M | 6 | TRUMP, DONALD J. 100% | Strategy & Research 100% | $1.22M | +750% |
| 2024 | Q2 | 2024 | $54K | 10 | JOHNSON, ARTHUR WAYNE 68% | Strategy & Research 100% | $1.27M | -95% |
| 2024 | Q3 | 2024 | $185K | 13 | WIED, TONY 79% | Strategy & Research 100% | $1.46M | -54% |
| 2024 | Q4 | 2024 | $111K | 13 | JOHNSON, ARTHUR WAYNE 60% | Strategy & Research 100% | $1.57M | -76% |
| 2025 | Q1 | 2026 | $7K | 4 | LOUDERMILK, BARRY 55% | Strategy & Research 55% | $7K | +92% |
| 2025 | Q2 | 2026 | $150 | 1 | CAMERON, DANIEL 100% | Print & Mail 100% | $8K | -97% |
| 2025 | Q3 | 2026 | $49K | 14 | CAMERON, DANIEL 37% | Digital 43% | $57K | +1250% |
| 2025 | Q4 | 2026 | $87K | 14 | CAMERON, DANIEL 25% | Digital 57% | $144K | +820% |
| 2026 | Q1 | 2026 | $251K | 15 | REITZ AARON F MR 69% | Strategy & Research 83% | $394K | -79% |
| 2026 | Q2 | 2026 | $66K | 1 | COUVILLON, SAM 100% | Print & Mail 100% | $460K | +22% |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $12,034,716 | 642 | $19K | 98.2% | GEORGIA REPUBLICAN PARTY IN… 38% | 3mo ago |
| Digital | $94,609 | 17 | $6K | 0.8% | MOODY, ASHLEY 31% | 3mo ago |
| Print & Mail | $88,986 | 8 | $11K | 0.7% | COUVILLON, SAM 74% | 2mo ago |
| Media | $25,484 | 7 | $4K | 0.2% | ALVARADO, RALPH A 36% | 2mo ago |
| Software & Tech | $7,642 | 6 | $1K | 0.1% | MOODY, ASHLEY 39% | 6mo ago |
| Field & Voter Contact | $895 | 1 | $895 | 0.0% | VAN EPPS, MATTHEW ROBERT 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| GEORGIA REPUBLICAN PARTY INC. | 3 | $4,608,645 | 26 | 2017-05-10 | 2021-01-04 |
| FERGUSON, ANDERSON DREW IV | 3 | $349,538 | 14 | 2017-12-05 | 2022-10-13 |
| ALLEN, RICHARD W | 4 | $333,671 | 30 | 2018-05-03 | 2024-11-06 |
| LOUDERMILK, BARRY | 5 | $159,557 | 13 | 2018-10-30 | 2025-09-03 |
| SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC | 5 | $28,524 | 28 | 2018-05-18 | 2025-09-11 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| GA | $5,776,264 | 47.7% | 9 | |
| Unknown | $3,354,831 | 27.7% | 44 | |
| VA | $1,226,655 | 10.1% | 8 | |
| PA | $357,717 | 3.0% | 3 | |
| TX | $229,236 | 1.9% | 3 | |
| DC | $224,811 | 1.9% | 4 | |
| IA | $202,990 | 1.7% | 3 | |
| WI | $193,691 | 1.6% | 4 | |
| NC | $181,962 | 1.5% | 3 | |
| NY | $160,710 | 1.3% | 4 | |
| OH | $127,480 | 1.1% | 1 | |
| KY | $82,753 | 0.7% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-12 | TRUMP, DONALD J. | Strategy & Research | DIRECT MAIL SERVICES & SMS ADVERTISING | $1,056,889 |
| Largest all-time | 2020-12-29 | GEORGIA REPUBLICAN PARTY INC. | Strategy & Research | EXEMPT PARTY ACTIVITY-NON ALLOC MAILERS | $855,155 |
| Largest all-time | 2020-10-20 | GEORGIA REPUBLICAN PARTY INC. | Strategy & Research | EXEMPT PARTY ACTIVITY NON-ALLOC MAILER | $675,961 |
| Largest all-time | 2020-12-28 | GEORGIA REPUBLICAN PARTY INC. | Strategy & Research | EXEMPT PARTY ACTIVITY-NON ALLOC MAILERS | $491,632 |
| Largest all-time | 2020-12-24 | GEORGIA REPUBLICAN PARTY INC. | Strategy & Research | EXEMPT PARTY ACTIVITY-NON ALLOC MAILERS | $370,536 |
| Largest this cycle | 2026-02-20 | REITZ AARON F MR | Strategy & Research | DIRECT MAIL | $172,856 |
| Largest this cycle | 2026-04-02 | COUVILLON, SAM | Print & Mail | DIRECT MAIL PRINTING/POSTAGE | $65,650 |
| Largest this cycle | 2025-10-15 | ARENHOLZ, ASHLEY HINSON | Digital | DIGITAL CONSULTING/ADS | $20,500 |
| Largest this cycle | 2025-10-08 | CAMERON, DANIEL | Digital | EMAIL MARKETING / DIGITAL CONSULTING | $15,030 |
| Largest this cycle | 2026-02-20 | MOODY, ASHLEY | Digital | DIGITAL FUNDRAISING CONSULTING | $14,025 |
| Recent | 2026-03-06 | NRSC | Strategy & Research | COMMUNICATIONS CONSULTING | $11,500 |
| Recent | 2026-03-06 | MOODY, ASHLEY | Media | ADVERTISING | $3,000 |
| Recent | 2026-03-12 | CAMERON, DANIEL | Media | DIGITAL CONSULTING / DIGITAL ADS | $1,650 |
| Recent | 2026-03-23 | LUNDGREN, SHANNON | Media | MEDIA | $1,564 |