CONVERT DIGITAL LLC
$30.69M
2025-2026 cycle
CONVERT DIGITAL LLC is a digital vendor. In the 2025-2026 cycle CONVERT DIGITAL LLC was paid $30.69M across 61 client committees, of which $1.18M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$30.69M
=
$29.51M
(Schedule B)
+
$1.18M
(Independent Expenditures)
| Schedule B direct committee payments |
$29,510,923 | 1,008 rows | 96.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,179,985 | 19 rows | 3.8% |
- Activity span ALL TIME
- Aug 6, 2019 → Mar 13, 2026
- spans 6.6 years
- Disbursements ALL TIME
- 1,008
- Schedule B + IE rows
- Client committees ALL TIME
- 61
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Apr 2025
Mar 2026
$452K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RED RENAISSANCE, INC. C00763797 |
$6 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RED RENAISSANCE, INC. C00763797 |
$19 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DEFENDING AMERICA'S FUTURE C00829432 |
$210,843 | 2 |
| HELLFIRE PAC C00807412 |
$54,740 | 2 |
| NRSC C00027466 |
$57 | 2 |
| RED RENAISSANCE, INC. C00763797 |
$57 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DEFENDING AMERICA'S FUTURE C00829432 |
$716,020 | 8 |
| JOHNSON, JAMES MICHAEL LA · House REP |
$525,839 | 2 |
| HELLFIRE PAC C00807412 |
$405,257 | 8 |
| BRITT, KATIE BOYD AL · Senate REP |
$14,662 | 1 |
| BUCHANAN, VERNON FL · House REP |
$8,860 | 3 |
| NRSC C00027466 |
$1,394 | 10 |
| GIMENEZ, CARLOS FL · House REP |
$200 | 1 |
| RED RENAISSANCE, INC. C00763797 |
$95 | 15 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BROWN, SAM NV · Senate REP |
$4,194,765 | 48 |
| JOHNSON, JAMES MICHAEL LA · House REP |
$3,612,416 | 8 |
| DEFENDING AMERICA'S FUTURE C00829432 |
$1,286,779 | 19 |
| ROGERS, MICHAEL J MI · Senate REP |
$1,092,815 | 6 |
| HELLFIRE PAC C00807412 |
$1,086,416 | 15 |
| C00888883 C00888883 |
$577,000 | 3 |
| NRSC C00027466 |
$338,894 | 12 |
| DOBSON, CAROLEENE AL · House REP |
$84,000 | 2 |
| BRITT, KATIE BOYD AL · Senate REP |
$74,877 | 5 |
| BUCHANAN, VERNON FL · House REP |
$40,982 | 10 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $2,843 | 0.01% |
| Republican | $26,031,471 | 84.82% |
| Non-partisan | $4,656,593 | 15.17% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2020 | $164K | 1 | AMERICA FIRST ACTION, INC. 100% | Digital 100% | $164K | — |
| 2019 | Q4 | 2020 | $172K | 3 | AMERICA FIRST ACTION, INC. 100% | Digital 100% | $336K | — |
| 2020 | Q1 | 2020 | $238K | 3 | AMERICA FIRST ACTION, INC. 100% | Digital 100% | $574K | — |
| 2020 | Q2 | 2020 | $293K | 5 | AMERICA FIRST ACTION, INC. 100% | Digital 100% | $867K | — |
| 2020 | Q3 | 2020 | $512K | 4 | AMERICA FIRST ACTION, INC. 100% | Digital 100% | $1.38M | — |
| 2020 | Q4 | 2020 | $5K | 1 | PROTECT AND SERVE PAC 100% | Digital 100% | $1.38M | — |
| 2021 | Q1 | 2020 | $5K | 1 | ASSOCIATED REPUBLICANS OF T… 100% | Digital 100% | $1.39M | — |
| 2021 | Q1 | 2022 | $465K | 13 | C00544031 34% | Digital 100% | $465K | — |
| 2021 | Q2 | 2020 | $39K | 8 | ASSOCIATED REPUBLICANS OF T… 87% | Digital 100% | $1.43M | — |
| 2021 | Q2 | 2022 | $1.41M | 28 | MCCARTHY, KEVIN 47% | Digital 100% | $1.87M | — |
| 2021 | Q3 | 2020 | $73K | 6 | ASSOCIATED REPUBLICANS OF T… 55% | Digital 100% | $1.5M | — |
| 2021 | Q3 | 2022 | $1.04M | 38 | MCCARTHY, KEVIN 57% | Digital 100% | $2.91M | +534% |
| 2021 | Q4 | 2020 | $42K | 8 | ASSOCIATED REPUBLICANS OF T… 74% | Digital 100% | $1.54M | — |
| 2021 | Q4 | 2022 | $1.11M | 46 | MCCARTHY, KEVIN 28% | Digital 100% | $4.03M | +549% |
| 2022 | Q1 | 2022 | $1.77M | 62 | MCCARTHY, KEVIN 68% | Digital 100% | $5.8M | +643% |
| 2022 | Q2 | 2022 | $1.12M | 92 | MCCARTHY, KEVIN 16% | Digital 100% | $6.91M | +281% |
| 2022 | Q3 | 2022 | $925K | 58 | TEAM MORRISEY 25% | Digital 100% | $7.84M | +81% |
| 2022 | Q4 | 2022 | $2.27M | 61 | BRITT, KATIE BOYD 29% | Digital 100% | $10M | +47797% |
| 2023 | Q1 | 2022 | $20K | 4 | ASSOCIATED REPUBLICANS OF T… 100% | Digital 100% | $10M | +306% |
| 2023 | Q1 | 2024 | $112K | 36 | BRITT, KATIE BOYD 30% | Digital 100% | $112K | -76% |
| 2023 | Q2 | 2022 | $66K | 5 | ASSOCIATED REPUBLICANS OF T… 100% | Digital 100% | $10M | +68% |
| 2023 | Q2 | 2024 | $114K | 71 | GILBERT, MADISON GESIOTTO 21% | Digital 100% | $227K | -92% |
| 2023 | Q3 | 2022 | $195K | 10 | ASSOCIATED REPUBLICANS OF T… 100% | Digital 100% | $10M | +168% |
| 2023 | Q3 | 2024 | $243K | 99 | BROWN, SAM 47% | Digital 100% | $470K | -77% |
| 2023 | Q4 | 2022 | $189K | 10 | ASSOCIATED REPUBLICANS OF T… 100% | Digital 100% | $11M | +355% |
| 2023 | Q4 | 2024 | $793K | 60 | BROWN, SAM 34% | Digital 100% | $1.26M | -29% |
| 2024 | Q1 | 2024 | $1.6M | 77 | BROWN, SAM 54% | Digital 100% | $2.86M | -9% |
| 2024 | Q2 | 2024 | $2.47M | 55 | JOHNSON, JAMES MICHAEL 47% | Digital 100% | $5.33M | +121% |
| 2024 | Q3 | 2024 | $5.44M | 39 | BROWN, SAM 40% | Digital 100% | $11M | +488% |
| 2024 | Q4 | 2024 | $5.5M | 55 | JOHNSON, JAMES MICHAEL 40% | Digital 100% | $16M | +143% |
| 2025 | Q1 | 2026 | $678K | 14 | DEFENDING AMERICA'S FUTURE 53% | Digital 100% | $678K | +504% |
| 2025 | Q2 | 2026 | $375K | 18 | HELLFIRE PAC 54% | Digital 100% | $1.05M | +228% |
| 2025 | Q3 | 2026 | $77K | 6 | DEFENDING AMERICA'S FUTURE 79% | Digital 100% | $1.13M | -68% |
| 2025 | Q4 | 2026 | $19 | 3 | RED RENAISSANCE, INC. 100% | Digital 100% | $1.13M | -100% |
| 2026 | Q1 | 2026 | $19 | 3 | RED RENAISSANCE, INC. 100% | Digital 100% | $1.13M | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $67,045 · San Diego, CA dominant market
Broadcast stations that committees who pay CONVERT DIGITAL LLC also pay directly on their Schedule B filings. We can't prove CONVERT DIGITAL LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KFMB | San Diego, CA | CBS | $27,600 | 1 | Oct 2024 |
| KUSI | San Diego, CA | Independent | $18,900 | 1 | Oct 2024 |
| KFBK-AM | Sacramento, CA | ABC | $10,170 | 1 | Oct 2024 |
| KBEB-FM | Los Angeles, CA | Independent | $8,100 | 1 | Oct 2024 |
| KYXY-FM | San Diego, CA | — | $1,375 | 1 | Oct 2024 |
| KLSD-AM | San Diego, CA | Independent | $900 | 1 | Oct 2024 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $29,381,321 | 1,008 | $29K | 100.0% | BROWN, SAM 19% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
5
Anchor clients 3+ cycles
$4,396,461 · 15% of revenue
11
Repeat clients 2 cycles
$9,774,155 · 33% of revenue
45
One-time clients 1 cycle
$15,340,307 · 52% of revenue
Top 5 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HELLFIRE PAC | 3 | $1,538,764 | 44 | 2022-05-11 | 2025-07-03 |
| BRITT, KATIE BOYD | 3 | $1,241,129 | 36 | 2021-07-06 | 2025-02-11 |
| ASSOCIATED REPUBLICANS OF TEXAS CAMPAIGN FUND | 3 | $1,224,376 | 80 | 2021-03-08 | 2024-05-17 |
| GIMENEZ, CARLOS | 3 | $230,790 | 35 | 2021-04-02 | 2025-04-07 |
| BUCHANAN, VERNON | 3 | $161,402 | 38 | 2022-04-12 | 2025-02-06 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NV | $5,630,247 | 19.9% | 1 | |
| VA | $5,207,279 | 18.4% | 4 | |
| TX | $3,355,955 | 11.8% | 5 | |
| CA | $3,328,670 | 11.7% | 6 | |
| Unknown | $2,152,261 | 7.6% | 14 | |
| MD | $1,710,060 | 6.0% | 3 | |
| MI | $1,470,058 | 5.2% | 1 | |
| DC | $1,395,884 | 4.9% | 3 | |
| MA | $1,383,301 | 4.9% | 3 | |
| AL | $1,325,129 | 4.7% | 2 | |
| OH | $836,684 | 3.0% | 2 | |
| WV | $557,991 | 2.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-08-22 | JOHNSON, JAMES MICHAEL | Digital | DIGITAL ADS | $911,791 |
| Largest all-time | 2024-11-15 | JOHNSON, JAMES MICHAEL | Digital | DIGITAL FUNDRAISING | $785,088 |
| Largest all-time | 2022-02-15 | MCCARTHY, KEVIN | Digital | FUNDRAISING CONSULTING | $758,396 |
| Largest all-time | 2024-09-13 | ROGERS, MICHAEL J | Digital | MEDIA & PLACEMENT | $577,380 |
| Largest all-time | 2024-10-19 | JOHNSON, JAMES MICHAEL | Digital | DIGITAL FUNDRAISING | $506,086 |
| Largest this cycle | 2025-03-10 | DEFENDING AMERICA'S FUTURE | Digital | PAC ADVERTISING | $210,843 |
| Largest this cycle | 2025-01-16 | JOHNSON, JAMES MICHAEL | Digital | DIGITAL ADVERTISING | $151,814 |
| Largest this cycle | 2025-06-30 | DEFENDING AMERICA'S FUTURE | Digital | PAC ADVERTISING | $150,000 |
| Largest this cycle | 2025-05-07 | HELLFIRE PAC | Digital | DIGITAL STRATEGY CONSULTING / MEDIA & PLACEMENT / TEXTING SERVICE | $127,736 |
| Largest this cycle | 2025-02-18 | DEFENDING AMERICA'S FUTURE | Digital | PAC ADVERTISING | $100,000 |
| Recent | 2025-11-06 | RED RENAISSANCE, INC. | Digital | FUNDRAISING FEES | $6 |
| Recent | 2026-03-13 | RED RENAISSANCE, INC. | Digital | FUNDRAISING FEES | $6 |
| Recent | 2026-02-06 | RED RENAISSANCE, INC. | Digital | FUNDRAISING FEES | $6 |
| Recent | 2026-01-07 | RED RENAISSANCE, INC. | Digital | FUNDRAISING FEES | $6 |
| Recent | 2025-12-08 | RED RENAISSANCE, INC. | Digital | FUNDRAISING FEES | $6 |