CONVERSION CREATIVE
$8.00M
2025-2026 cycle
CONVERSION CREATIVE is a digital vendor. In the 2025-2026 cycle CONVERSION CREATIVE was paid $8.00M across 33 client committees, of which $2.50M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$8.00M
=
$5.50M
(Schedule B)
+
$2.50M
(Independent Expenditures)
| Schedule B direct committee payments |
$5,498,987 | 362 rows | 68.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,503,461 | 78 rows | 31.3% |
- Activity span ALL TIME
- May 3, 2021 → Aug 6, 2026
- spans 5.3 years
- Disbursements ALL TIME
- 362
- Schedule B + IE rows
- Client committees ALL TIME
- 33
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Sep 2025
Aug 2026
$274K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BUTLER FOR FLORIDA C00951053 |
$103,093 | 3 |
| CAMMACK, KAT FL · House REP |
$4,900 | 1 |
| DEATON, JOHN MA · Senate REP |
$4,679 | 4 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BUTLER FOR FLORIDA C00951053 |
$115,054 | 5 |
| DEATON, JOHN MA · Senate REP |
$40,185 | 11 |
| BAIRD, JAMES R DR. IN · House REP |
$13,000 | 1 |
| CAMMACK, KAT FL · House REP |
$9,350 | 3 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$8,390 | 5 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BUTLER FOR FLORIDA C00951053 |
$115,054 | 5 |
| DEATON, JOHN MA · Senate REP |
$106,185 | 14 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$18,390 | 10 |
| CAMMACK, KAT FL · House REP |
$14,613 | 8 |
| BAIRD, JAMES R DR. IN · House REP |
$13,650 | 2 |
| PRATT, ERIC MN · House REP |
$2,215 | 2 |
| AL-AQIDI, DALIA MN · House REP |
$1,585 | 4 |
| REPUBLICAN WOMEN'S CAUCUS FUND C00899765 |
$1,293 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BUTLER FOR FLORIDA C00951053 |
$115,054 | 5 |
| DEATON, JOHN MA · Senate REP |
$106,185 | 14 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$18,390 | 10 |
| CAMMACK, KAT FL · House REP |
$17,709 | 14 |
| BAIRD, JAMES R DR. IN · House REP |
$13,650 | 2 |
| REPUBLICAN WOMEN'S CAUCUS FUND C00899765 |
$10,091 | 5 |
| SOUTH CAROLINA CONSERVATIVE LEADERSHIP FUND C00878355 |
$5,243 | 1 |
| PRATT, ERIC MN · House REP |
$2,473 | 3 |
| AL-AQIDI, DALIA MN · House REP |
$1,788 | 5 |
| AMERICAN GRIT PAC C00756551 |
$345 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PRESCOTT, RUSSELL NH · House REP |
$172,260 | 10 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$147,199 IE $117,964 · SB $29,235 |
17 |
| BUTLER FOR FLORIDA C00951053 |
$115,054 | 5 |
| DEATON, JOHN MA · Senate REP |
$106,185 | 14 |
| COMMON SENSE SOLUTIONS C00891309 |
$100,000 | 1 |
| CAMMACK, KAT FL · House REP |
$81,839 | 22 |
| BAIRD, JAMES R DR. IN · House REP |
$16,450 | 4 |
| REPUBLICAN WOMEN'S CAUCUS FUND C00899765 |
$10,091 | 5 |
| SOUTH CAROLINA CONSERVATIVE LEADERSHIP FUND C00878355 |
$5,243 | 1 |
| PRATT, ERIC MN · House REP |
$2,473 | 3 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $7,931 | 0.10% |
| Republican | $7,645,833 | 95.54% |
| Non-partisan | $348,684 | 4.36% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2021 | Q2 | 2022 | $142K | 7 | GIBBONS FOR OHIO 96% | Digital 100% | $142K | — |
| 2021 | Q3 | 2022 | $424K | 26 | GIBBONS FOR OHIO 97% | Digital 100% | $566K | — |
| 2021 | Q4 | 2020 | $4K | 1 | BRADLEY STORMY D 100% | Digital 100% | $4K | — |
| 2021 | Q4 | 2022 | $305K | 27 | GIBBONS FOR OHIO 92% | Digital 100% | $871K | — |
| 2022 | Q1 | 2022 | $1.15M | 42 | GIBBONS FOR OHIO 89% | Digital 100% | $2.02M | — |
| 2022 | Q2 | 2022 | $1.16M | 32 | GIBBONS FOR OHIO 90% | Digital 100% | $3.18M | — |
| 2022 | Q3 | 2022 | $296K | 23 | BAXTER FOR CONGRESS 28% | Digital 100% | $3.48M | — |
| 2022 | Q4 | 2022 | $524K | 13 | PROTECT FREEDOM POLITICAL A… 87% | Digital 100% | $4M | — |
| 2023 | Q1 | 2024 | $828 | 1 | AMERICAN GRIT PAC 100% | Digital 100% | $828 | — |
| 2023 | Q2 | 2024 | $16K | 8 | OHIO STRONG ACTION 54% | Digital 100% | $17K | -89% |
| 2023 | Q3 | 2024 | $196K | 11 | PROTECT FREEDOM POLITICAL A… 97% | Digital 100% | $213K | -54% |
| 2023 | Q4 | 2024 | $12K | 8 | PRESCOTT, RUSSELL 51% | Digital 100% | $225K | -96% |
| 2024 | Q1 | 2024 | $21K | 11 | STOLTZFUS, REGGIE 49% | Digital 100% | $246K | -98% |
| 2024 | Q2 | 2024 | $313K | 39 | CARRIER, JAMISON 45% | Digital 100% | $559K | -73% |
| 2024 | Q3 | 2024 | $297K | 24 | PRESCOTT, RUSSELL 57% | Digital 100% | $856K | +0% |
| 2024 | Q4 | 2024 | $343K | 18 | PRESCOTT, RUSSELL 50% | Digital 100% | $1.2M | -35% |
| 2025 | Q1 | 2026 | $5K | 6 | CAMMACK, KAT 84% | Digital 72% | $5K | +526% |
| 2025 | Q2 | 2026 | $11K | 7 | SOUTH CAROLINA CONSERVATIVE… 46% | Digital 54% | $16K | -31% |
| 2025 | Q3 | 2026 | $7K | 7 | REPUBLICAN WOMEN'S CAUCUS F… 67% | Digital 93% | $23K | -96% |
| 2025 | Q4 | 2026 | $12K | 10 | PROTECT FREEDOM POLITICAL A… 33% | Digital 74% | $35K | -2% |
| 2026 | Q1 | 2026 | $86K | 13 | DEATON, JOHN 89% | Digital 7% | $121K | +318% |
| 2026 | Q2 | 2026 | $60K | 14 | DEATON, JOHN 41% | — | $181K | -81% |
| 2026 | Q3 | 2026 | $115K | 9 | BUTLER FOR FLORIDA 90% | — | $296K | -61% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $4,780,661 | 323 | $15K | 99.8% | GIBBONS FOR OHIO 60% | 5mo ago |
| Print & Mail | $8,477 | 7 | $1K | 0.2% | SOUTH CAROLINA CONSERVATIVE… 62% | 7mo ago |
| Media | $2,260 | 2 | $1K | 0.0% | PRATT, ERIC 100% | 11mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$1,090,247 · 20% of revenue
6
Repeat clients 2 cycles
$3,372,205 · 61% of revenue
25
One-time clients 1 cycle
$1,036,535 · 19% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE | 3 | $744,658 | 65 | 2021-05-11 | 2026-07-03 |
| CAMMACK, KAT | 3 | $345,589 | 36 | 2021-11-23 | 2026-07-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| OH | $2,912,420 | 53.0% | 3 | |
| GA | $875,275 | 15.9% | 7 | |
| NH | $527,321 | 9.6% | 3 | |
| FL | $460,643 | 8.4% | 2 | |
| IN | $397,812 | 7.2% | 5 | |
| WI | $121,862 | 2.2% | 4 | |
| MA | $106,185 | 1.9% | 1 | |
| TX | $81,852 | 1.5% | 3 | |
| MO | $6,712 | 0.1% | 1 | |
| MN | $4,261 | 0.1% | 2 | |
| SC | $3,000 | 0.1% | 1 | |
| IL | $1,645 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-04-01 | GIBBONS FOR OHIO | Digital | DIGITAL ADVERTISING | $418,048 |
| Largest all-time | 2022-04-29 | GIBBONS FOR OHIO | Digital | DIGITAL ADVERTISING | $240,797 |
| Largest all-time | 2021-11-15 | GIBBONS FOR OHIO | Digital | DIGITAL ADVERTISING | $230,633 |
| Largest all-time | 2022-02-17 | GIBBONS FOR OHIO | Digital | DIRECT MAIL | $223,466 |
| Largest all-time | 2022-04-05 | GIBBONS FOR OHIO | Digital | DIRECT MAIL | $221,441 |
| Largest this cycle | 2026-01-14 | DEATON, JOHN | — | DIGITAL CONSULTING | $62,000 |
| Largest this cycle | 2026-07-13 | BUTLER FOR FLORIDA | — | DIGITAL CONSULTING | $45,347 |
| Largest this cycle | 2026-07-17 | BUTLER FOR FLORIDA | — | DIGITAL CONSULTING | $33,536 |
| Largest this cycle | 2026-07-29 | BUTLER FOR FLORIDA | — | DIGITAL CONSULTING | $24,211 |
| Largest this cycle | 2026-04-10 | DEATON, JOHN | — | DIGITAL CONSULTING | $14,184 |
| Recent | 2026-07-23 | CAMMACK, KAT | — | DIGITAL CONSULTING | $4,900 |
| Recent | 2026-08-06 | DEATON, JOHN | — | DIGITAL CONSULTING | $2,000 |
| Recent | 2026-07-14 | DEATON, JOHN | — | DIGITAL CONSULTING | $267 |