COEFFICIENT
$4.07M
2025-2026 cycle
COEFFICIENT is a strategy & research vendor. In the 2025-2026 cycle COEFFICIENT was paid $4.07M across 47 client committees, of which $2.53M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$4.07M
=
$1.55M
(Schedule B)
+
$2.53M
(Independent Expenditures)
| Schedule B direct committee payments |
$1,545,923 | 150 rows | 38.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,525,996 | 60 rows | 62.0% |
- Activity span ALL TIME
- Mar 2, 2020 → Jun 30, 2026
- spans 6.3 years
- Disbursements ALL TIME
- 150
- Schedule B + IE rows
- Client committees ALL TIME
- 47
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$273K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AMERICAN VALUES FIRST C00654764 |
$24,582 IE $24,582 |
3 |
| TAFOYA, MICHELE MN · Senate REP |
$3,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHATLEY, MICHAEL NC · Senate REP |
$169,477 | 2 |
| AMERICAN VALUES FIRST C00654764 |
$24,582 IE $24,582 |
3 |
| TAFOYA, MICHELE MN · Senate REP |
$23,646 | 3 |
| CAMERON, DANIEL KY · Senate REP |
$16,803 | 7 |
| CONSERVATIVES FOR AMERICA PAC C00893263 |
$14,000 | 1 |
| CONROY, ERIC OH · House REP |
$8,005 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHATLEY, MICHAEL NC · Senate REP |
$169,477 | 2 |
| CLUB FOR GROWTH ACTION C00487470 |
$61,733 IE $61,733 |
5 |
| CAMERON, DANIEL KY · Senate REP |
$34,914 | 13 |
| AMERICAN VALUES FIRST C00654764 |
$24,582 IE $24,582 |
3 |
| SCHOOL FREEDOM FUND C00794396 |
$24,305 IE $24,305 |
2 |
| TAFOYA, MICHELE MN · Senate REP |
$23,646 | 3 |
| CONSERVATIVES FOR AMERICA PAC C00893263 |
$14,000 | 1 |
| GOBER, CHRIS TX · House REP |
$10,553 | 3 |
| CONROY, ERIC OH · House REP |
$8,346 | 4 |
| DEFENDING AMERICA PAC, INC. C00848739 |
$5,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHATLEY, MICHAEL NC · Senate REP |
$169,477 | 2 |
| CLUB FOR GROWTH ACTION C00487470 |
$61,733 IE $61,733 |
5 |
| CAMERON, DANIEL KY · Senate REP |
$36,254 | 16 |
| AMERICAN VALUES FIRST C00654764 |
$24,582 IE $24,582 |
3 |
| SCHOOL FREEDOM FUND C00794396 |
$24,305 IE $24,305 |
2 |
| TAFOYA, MICHELE MN · Senate REP |
$23,646 | 3 |
| SLF PAC C00571703 |
$17,500 | 1 |
| CONSERVATIVES FOR AMERICA PAC C00893263 |
$14,000 | 1 |
| GOBER, CHRIS TX · House REP |
$10,553 | 3 |
| CONROY, ERIC OH · House REP |
$8,346 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHATLEY, MICHAEL NC · Senate REP |
$169,477 | 2 |
| OHIO REPUBLICAN PARTY STATE CENTRAL & EXECUTIVE COMMITTEE C00162339 |
$130,012 IE $130,012 |
2 |
| CLUB FOR GROWTH ACTION C00487470 |
$61,733 IE $61,733 |
5 |
| BROWN, SAM NV · Senate REP |
$51,691 | 9 |
| CAMERON, DANIEL KY · Senate REP |
$36,254 | 16 |
| COUGHLIN, KEVIN OH · House REP |
$28,083 | 4 |
| AMERICAN VALUES FIRST C00654764 |
$24,582 IE $24,582 |
3 |
| SCHOOL FREEDOM FUND C00794396 |
$24,305 IE $24,305 |
2 |
| TAFOYA, MICHELE MN · Senate REP |
$23,646 | 3 |
| SLF PAC C00571703 |
$17,500 | 1 |
By party
Revenue by party
D · 1%
R · 99%
| Party | Amount | % |
|---|---|---|
| Democratic | $29,632 | 0.73% |
| Republican | $3,599,446 | 88.40% |
| Non-partisan | $442,841 | 10.88% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q1 | 2020 | $2K | 1 | ORTT FOR CONGRESS 100% | Strategy & Research 100% | $2K | — |
| 2020 | Q2 | 2020 | $24K | 4 | ASSOCIATED REPUBLICANS OF T… 52% | Strategy & Research 100% | $26K | — |
| 2020 | Q3 | 2020 | $28K | 4 | DOUGLAS WILL L MR 39% | Strategy & Research 100% | $54K | — |
| 2020 | Q4 | 2020 | $260K | 13 | CORY GARDNER FOR SENATE 52% | Strategy & Research 100% | $314K | — |
| 2021 | Q2 | 2020 | $3K | 1 | BUCKINGHAM MD DAWN C HONORA… 100% | Strategy & Research 100% | $317K | — |
| 2021 | Q3 | 2022 | $25K | 1 | GONZALEZ, ANTHONY E 100% | Strategy & Research 100% | $25K | — |
| 2021 | Q4 | 2022 | $3K | 1 | KIGGANS, JENNIFER 100% | Strategy & Research 100% | $28K | — |
| 2022 | Q1 | 2022 | $7K | 5 | SLOCUM JOHN HARVEY MR 68% | Strategy & Research 100% | $35K | +195% |
| 2022 | Q2 | 2022 | $53K | 11 | KIGGANS, JENNIFER 25% | Strategy & Research 100% | $88K | +122% |
| 2022 | Q4 | 2022 | $34K | 11 | KIGGANS, JENNIFER 53% | Strategy & Research 100% | $122K | -87% |
| 2023 | Q2 | 2024 | $25K | 1 | TRUMP, DONALD J. 100% | Strategy & Research 100% | $25K | — |
| 2023 | Q3 | 2024 | $151K | 6 | TRUMP, DONALD J. 100% | Strategy & Research 100% | $176K | +505% |
| 2023 | Q4 | 2024 | $189K | 5 | TRUMP, DONALD J. 87% | Strategy & Research 100% | $365K | +6345% |
| 2024 | Q1 | 2024 | $213K | 14 | TRUMP, DONALD J. 77% | Strategy & Research 100% | $578K | +2795% |
| 2024 | Q2 | 2024 | $124K | 16 | LOUDERMILK, BARRY 43% | Strategy & Research 100% | $702K | +133% |
| 2024 | Q3 | 2024 | $24K | 8 | COUGHLIN, KEVIN 39% | Strategy & Research 100% | $726K | — |
| 2024 | Q4 | 2024 | $90K | 13 | BROWN, SAM 55% | Strategy & Research 100% | $816K | +165% |
| 2025 | Q2 | 2026 | $18K | 3 | SLF PAC 97% | Strategy & Research 97% | $18K | -28% |
| 2025 | Q3 | 2026 | $6K | 3 | EMMER, THOMAS EARL JR. 80% | Strategy & Research 80% | $24K | -96% |
| 2025 | Q4 | 2026 | $25K | 5 | CAMERON, DANIEL 59% | Field & Voter Contact 59% | $48K | -87% |
| 2026 | Q1 | 2026 | $26K | 13 | WHATLEY, MICHAEL 48% | Strategy & Research 48% | $74K | -88% |
| 2026 | Q2 | 2026 | $217K | 11 | WHATLEY, MICHAEL 72% | — | $291K | +75% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $1,294,647 | 119 | $11K | 98.0% | TRUMP, DONALD J. 39% | 5mo ago |
| Field & Voter Contact | $16,270 | 7 | $2K | 1.2% | CAMERON, DANIEL 100% | 9mo ago |
| Digital | $10,553 | 3 | $4K | 0.8% | GOBER, CHRIS 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
5
Repeat clients 2 cycles
$125,330 · 8% of revenue
42
One-time clients 1 cycle
$1,420,594 · 92% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| VA | $549,899 | 37.9% | 3 | |
| TX | $176,679 | 12.2% | 10 | |
| NC | $169,477 | 11.7% | 1 | |
| CO | $152,253 | 10.5% | 3 | |
| OH | $100,961 | 7.0% | 4 | |
| GA | $62,095 | 4.3% | 3 | |
| NV | $59,191 | 4.1% | 2 | |
| KY | $42,754 | 2.9% | 2 | |
| SC | $41,059 | 2.8% | 2 | |
| IN | $41,025 | 2.8% | 3 | |
| MN | $38,880 | 2.7% | 2 | |
| DC | $17,500 | 1.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-04-29 | WHATLEY, MICHAEL | — | SMS ADVERTISING | $156,977 |
| Largest all-time | 2023-10-10 | TRUMP, DONALD J. | Strategy & Research | POLLING EXPENSE | $130,000 |
| Largest all-time | 2020-10-27 | CORY GARDNER FOR SENATE | Strategy & Research | MEDIA BUY | $81,385 |
| Largest all-time | 2024-01-16 | TRUMP, DONALD J. | Strategy & Research | POLLING EXPENSE | $69,934 |
| Largest all-time | 2023-07-19 | TRUMP, DONALD J. | Strategy & Research | POLLING EXPENSE | $50,000 |
| Largest this cycle | 2025-04-24 | SLF PAC | Strategy & Research | POLLING | $17,500 |
| Largest this cycle | 2026-04-01 | TAFOYA, MICHELE | — | TEXTING | $14,646 |
| Largest this cycle | 2026-05-05 | CONSERVATIVES FOR AMERICA PAC | — | ADVERTISING | $14,000 |
| Largest this cycle | 2026-04-27 | CAMERON, DANIEL | — | TEXTING / PHONES | $12,800 |
| Recent | 2026-05-15 | TAFOYA, MICHELE | — | POLLING | $5,500 |
| Recent | 2026-06-30 | TAFOYA, MICHELE | — | POLLING | $3,500 |