CAPITOL MEDIA INC.
$3.58M
2025-2026 cycle
CAPITOL MEDIA INC. is a digital vendor. In the 2025-2026 cycle CAPITOL MEDIA INC. was paid $3.58M across 21 client committees, of which $27K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$3.58M
=
$3.55M
(Schedule B)
+
$27K
(Independent Expenditures)
| Schedule B direct committee payments |
$3,551,645 | 432 rows | 99.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$26,889 | 1 rows | 0.8% |
- Activity span ALL TIME
- Jul 9, 2019 → Jun 5, 2026
- spans 6.9 years
- Disbursements ALL TIME
- 432
- Schedule B + IE rows
- Client committees ALL TIME
- 21
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$1.19M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM SAN DIEGO 1268914 |
$168,083 | 14 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$65,171 | 6 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$16,542 | 4 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$5,500 | 1 |
| 741949 741949 |
$5,100 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM SAN DIEGO 1268914 |
$683,163 | 57 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$116,715 | 12 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| 741949 741949 |
$28,050 | 8 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$26,513 | 10 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$16,500 | 5 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$2,600 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM SAN DIEGO 1268914 |
$846,912 | 73 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$155,903 | 18 |
| 741949 741949 |
$63,864 | 15 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$31,790 | 14 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$22,500 | 11 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$2,600 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM SAN DIEGO 1268914 |
$959,338 | 84 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$176,975 | 22 |
| 741949 741949 |
$64,864 | 16 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$35,335 | 20 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$33,700 | 15 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
| REFORM LEADERS PAC C00720649 |
$17,000 | 3 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $469,005 | 13.11% |
| Non-partisan | $3,109,530 | 86.89% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Outflow is on record for the last 12 months, but no itemized payers are.
Outflow is on record for the last 18 months, but no itemized payers are.
Outflow is on record for the last 24 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2018 | $45K | 4 | REFORM SAN DIEGO 100% | Digital 100% | $45K | — |
| 2019 | Q3 | 2020 | $48K | 5 | CARL DEMAIO FOR CONGRESS 100% | Digital 100% | $48K | — |
| 2019 | Q4 | 2018 | $34K | 5 | REFORM SAN DIEGO 100% | Digital 100% | $79K | — |
| 2019 | Q4 | 2020 | $147K | 16 | CARL DEMAIO FOR CONGRESS 100% | Digital 100% | $195K | — |
| 2020 | Q1 | 2020 | $269K | 27 | CARL DEMAIO FOR CONGRESS 76% | Digital 100% | $464K | — |
| 2020 | Q2 | 2020 | $53K | 6 | REFORM SAN DIEGO 46% | Digital 47% | $518K | — |
| 2020 | Q3 | 2020 | $61K | 18 | REFORM SAN DIEGO 78% | Digital 97% | $578K | — |
| 2020 | Q4 | 2020 | $2K | 11 | REFORM SAN DIEGO 53% | Digital 84% | $581K | — |
| 2021 | Q1 | 2020 | $88K | 14 | REFORM SAN DIEGO 100% | Digital 100% | $668K | — |
| 2021 | Q1 | 2022 | $250 | 1 | REFORM LEADERS PAC 100% | Other / Unclassified 100% | $250 | — |
| 2021 | Q2 | 2020 | $135K | 11 | REFORM SAN DIEGO 98% | Digital 98% | $804K | — |
| 2021 | Q3 | 2020 | $101K | 16 | REFORM SAN DIEGO 74% | Strategy & Research 47% | $904K | +123% |
| 2021 | Q4 | 2020 | $72K | 10 | REFORM SAN DIEGO 89% | Other / Unclassified 70% | $976K | +114% |
| 2022 | Q1 | 2022 | $57K | 14 | REFORM SAN DIEGO 98% | Strategy & Research 95% | $58K | -79% |
| 2022 | Q2 | 2022 | $28K | 12 | REFORM SAN DIEGO 99% | Strategy & Research 79% | $85K | -48% |
| 2022 | Q3 | 2022 | $23K | 7 | REFORM SAN DIEGO 100% | Strategy & Research 100% | $109K | -61% |
| 2022 | Q4 | 2022 | $9K | 10 | REFORM SAN DIEGO 56% | Field & Voter Contact 44% | $118K | +268% |
| 2023 | Q1 | 2022 | $146K | 10 | REFORM SAN DIEGO 100% | Other / Unclassified 62% | $264K | +66% |
| 2023 | Q2 | 2022 | $136K | 8 | REFORM SAN DIEGO 100% | Other / Unclassified 72% | $400K | +0% |
| 2023 | Q3 | 2022 | $75K | 3 | REFORM SAN DIEGO 100% | Other / Unclassified 100% | $474K | -26% |
| 2023 | Q4 | 2022 | $58K | 5 | REFORM SAN DIEGO 100% | Other / Unclassified 71% | $533K | -19% |
| 2024 | Q1 | 2024 | $154K | 13 | REFORM SAN DIEGO 71% | Strategy & Research 39% | $154K | +168% |
| 2024 | Q2 | 2024 | $74K | 8 | REFORM SAN DIEGO 90% | Strategy & Research 85% | $227K | +164% |
| 2024 | Q3 | 2024 | $255K | 21 | REFORM SAN DIEGO 75% | Digital 47% | $482K | +988% |
| 2024 | Q4 | 2024 | $90K | 15 | REFORM SAN DIEGO 57% | Strategy & Research 59% | $573K | +899% |
| 2025 | Q1 | 2024 | $101K | 18 | REFORM SAN DIEGO 60% | Strategy & Research 75% | $674K | -31% |
| 2025 | Q1 | 2026 | $6K | 3 | CALIFORNIA REPUBLICAN LEADE… 100% | Strategy & Research 84% | $6K | — |
| 2025 | Q2 | 2024 | $95K | 16 | REFORM SAN DIEGO 58% | Digital 43% | $769K | -30% |
| 2025 | Q2 | 2026 | $2K | 2 | REFORM LEADERS PAC 50% | Strategy & Research 100% | $8K | — |
| 2025 | Q3 | 2024 | $207K | 23 | REFORM SAN DIEGO 52% | Strategy & Research 36% | $975K | +177% |
| 2025 | Q3 | 2026 | $1K | 1 | REFORM LEADERS PAC 100% | Fundraising 100% | $9K | — |
| 2025 | Q4 | 2024 | $409K | 40 | REFORM SAN DIEGO 70% | Field & Voter Contact 51% | $1.38M | +601% |
| 2025 | Q4 | 2026 | $28K | 1 | CALVERT, KEN 100% | Print & Mail 100% | $37K | — |
| 2026 | Q1 | 2026 | $282K | 29 | REFORM SAN DIEGO 81% | Strategy & Research 42% | $319K | +83% |
| 2026 | Q2 | 2026 | $260K | 27 | REFORM SAN DIEGO 65% | Strategy & Research 42% | $579K | +254% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $394,676 · San Diego, CA dominant market
Broadcast stations that committees who pay CAPITOL MEDIA INC. also pay directly on their Schedule B filings. We can't prove CAPITOL MEDIA INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNSD-TV | San Diego, CA | NBC | $130,815 | 14 | Jan 2024 → Nov 2024 |
| KFMB-TV | San Diego, CA | CBS | $122,698 | 18 | Jan 2024 → May 2026 |
| KGTV-TV | San Diego, CA | ABC | $62,773 | 18 | Jan 2024 → May 2026 |
| KUSI-TV | San Diego, CA | Independent | $35,857 | 11 | Jan 2024 → May 2026 |
| KSWB-TV | San Diego, CA | CW | $25,534 | 11 | Jan 2024 → May 2026 |
| KSON | San Diego, CA | Independent | $17,000 | 4 | May 2026 → May 2026 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,286,012 | 175 | $7K | 37.0% | REFORM SAN DIEGO 49% | 3mo ago |
| Strategy & Research | $1,002,014 | 95 | $11K | 28.8% | REFORM SAN DIEGO 84% | 3mo ago |
| Other / Unclassified | $572,861 | 58 | $10K | 16.5% | REFORM SAN DIEGO 80% | 8mo ago |
| Field & Voter Contact | $328,290 | 36 | $9K | 9.5% | REFORM SAN DIEGO 98% | 5mo ago |
| Print & Mail | $144,368 | 5 | $29K | 4.2% | TANGIPA FOR CALIFORNIA - BA… 35% | 6mo ago |
| Fundraising | $117,053 | 39 | $3K | 3.4% | REFORM SAN DIEGO 78% | 3mo ago |
| Software & Tech | $15,816 | 9 | $2K | 0.5% | REFORM SAN DIEGO 65% | 7mo ago |
| Media | $6,500 | 3 | $2K | 0.2% | MATT MAYBERRY FOR CONGRESS 100% | 6y ago |
| Travel & Events | $674 | 1 | $674 | 0.0% | MATT MAYBERRY FOR CONGRESS 100% | 6y ago |
| Contributions & Transfers | $22 | 1 | $22 | 0.0% | REFORM SAN DIEGO 100% | 10mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$2,540,456 · 72% of revenue
5
Repeat clients 2 cycles
$286,204 · 8% of revenue
13
One-time clients 1 cycle
$724,986 · 20% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| REFORM SAN DIEGO | 5 | $2,426,657 | 207 | 2019-07-09 | 2026-06-04 |
| 741949 | 4 | $75,799 | 21 | 2021-10-05 | 2026-06-05 |
| REFORM LEADERS PAC | 4 | $38,000 | 13 | 2020-06-09 | 2025-07-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $3,533,823 | 99.5% | 19 | |
| NH | $17,423 | 0.5% | 1 | |
| DC | $400 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-23 | REFORM SAN DIEGO | Digital | CAMPAIGN CONSULTING, DIGITAL ADS | $67,000 |
| Largest all-time | 2025-09-30 | STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR | Other / Unclassified | See Schedule G for Details | $53,345 |
| Largest all-time | 2025-10-06 | TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID | Print & Mail | Petition mailer | $50,244 |
| Largest all-time | 2024-08-21 | REFORM SAN DIEGO | Digital | CAMPAIGN CONSULTING/DIGITAL EMAILS | $47,500 |
| Largest all-time | 2025-09-08 | REFORM SAN DIEGO | Strategy & Research | CAMPAIGN MANAGEMENT | $47,000 |
| Largest this cycle | 2026-03-09 | REFORM SAN DIEGO | Strategy & Research | VOLUNTEER RECRUITMENT, CAMPAIGN MANAGEMENT | $39,947 |
| Largest this cycle | 2026-03-26 | REFORM SAN DIEGO | Print & Mail | Analysis and Voter Guide Preparation | $38,500 |
| Largest this cycle | 2025-10-01 | CALVERT, KEN | Print & Mail | PRINTING & MAILING COSTS | $28,212 |
| Largest this cycle | 2026-05-06 | REFORM SAN DIEGO | Strategy & Research | CAMPAIGN MANAGEMENT | $25,000 |
| Largest this cycle | 2026-02-03 | REFORM SAN DIEGO | Strategy & Research | VOLUNTEER RECRUITMENT, CAMPAIGN MANAGEMENT | $25,000 |
| Recent | 2026-06-04 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Digital | CAMPAIGN MANAGEMENT, FUNDRAISING, TEXT MESSAGING | $12,992 |
| Recent | 2026-06-03 | BRUCE-LANE FOR SENATE 2026 | — | — | $11,648 |
| Recent | 2026-06-05 | 741949 | Strategy & Research | CAMPAIGN STRATEGY SERVICES | $2,550 |
| Recent | 2026-06-04 | REFORM SAN DIEGO | — | CAMPAIGN CONSULTING + Reimbursed Expenses | $2,000 |
| Recent | 2026-06-03 | BRUCE-LANE FOR SENATE 2026 | — | — | $1,500 |