CAPITOL MEDIA INC.
$3.20M
2025-2026 cycle
CAPITOL MEDIA INC. is a digital vendor. In the 2025-2026 cycle CAPITOL MEDIA INC. was paid $3.20M across 21 client committees, of which $27K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$3.46M
=
$3.43M
(Schedule B)
+
$27K
(Independent Expenditures)
| Schedule B direct committee payments |
$3,433,068 | 420 rows | 99.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$26,889 | 1 rows | 0.8% |
- Activity span ALL TIME
- Jul 9, 2019 → May 12, 2026
- spans 6.8 years
- Disbursements ALL TIME
- 420
- Schedule B + IE rows
- Client committees ALL TIME
- 21
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$1.11M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$25,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$145,355 | 11 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$29,792 | 3 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$3,394 | 2 |
| 741949 741949 |
$2,550 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$388,251 | 31 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$61,836 | 6 |
| 741949 741949 |
$10,200 | 4 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$8,311 | 5 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$8,000 | 1 |
| DE MAIO FOR REPUBLICAN CENTRAL COMMITTEE 2028; CARL 1465523 |
$1,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$729,280 | 62 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$101,289 | 12 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| 741949 741949 |
$40,800 | 10 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$18,642 | 12 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$14,000 | 7 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$2,600 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$861,709 | 76 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$141,596 | 19 |
| 741949 741949 |
$62,314 | 15 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$21,559 | 15 |
| BRUCE-LANE FOR SENATE 2026 1477126 |
$20,552 | 13 |
| DE MAIO FOR REPUBLICAN CENTRAL COMMITTEE 2028; CARL 1465523 |
$11,000 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA - YES ON 6 1268914 |
$1,087,344 | 88 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$141,596 | 19 |
| 741949 741949 |
$62,314 | 15 |
| DE MAIO FOR STATE ASSEMBLY 2024; CARL 1464955 |
$57,508 | 12 |
| STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR 1479891 |
$53,345 | 1 |
| TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID 1483852 |
$50,244 | 1 |
| REFORM LEADERS PAC C00720649 |
$36,000 | 6 |
| REFORM LOCAL GOVERNMENT PAC 1452276 |
$32,335 | 20 |
| CALVERT, KEN CA · House REP |
$28,212 | 1 |
| CALVERT FOR CONGRESS, KEN 1402911 |
$26,889 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $63,418 | 1.98% |
| Non-partisan | $3,131,941 | 98.02% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2018 | $45K | 4 | REFORM CALIFORNIA - YES ON 6 100% | Digital 100% | $45K | — |
| 2019 | Q3 | 2020 | $48K | 5 | C00715029 100% | Digital 100% | $48K | — |
| 2019 | Q4 | 2018 | $34K | 5 | REFORM CALIFORNIA - YES ON 6 100% | Digital 100% | $79K | — |
| 2019 | Q4 | 2020 | $147K | 16 | C00715029 100% | Digital 100% | $195K | — |
| 2020 | Q1 | 2020 | $269K | 27 | C00715029 76% | Digital 100% | $464K | — |
| 2020 | Q2 | 2020 | $53K | 6 | REFORM CALIFORNIA - YES ON 6 46% | Digital 47% | $518K | — |
| 2020 | Q3 | 2020 | $61K | 18 | REFORM CALIFORNIA - YES ON 6 78% | Digital 97% | $578K | — |
| 2020 | Q4 | 2020 | $2K | 11 | REFORM CALIFORNIA - YES ON 6 53% | Digital 84% | $581K | — |
| 2021 | Q1 | 2020 | $88K | 14 | REFORM CALIFORNIA - YES ON 6 100% | Digital 100% | $668K | — |
| 2021 | Q1 | 2022 | $250 | 1 | REFORM LEADERS PAC 100% | Other / Unclassified 100% | $250 | — |
| 2021 | Q2 | 2020 | $135K | 11 | REFORM CALIFORNIA - YES ON 6 98% | Digital 98% | $804K | — |
| 2021 | Q3 | 2020 | $101K | 16 | REFORM CALIFORNIA - YES ON 6 74% | Strategy & Research 47% | $904K | +123% |
| 2021 | Q4 | 2020 | $72K | 10 | REFORM CALIFORNIA - YES ON 6 89% | Other / Unclassified 70% | $976K | +114% |
| 2022 | Q1 | 2022 | $57K | 14 | REFORM CALIFORNIA - YES ON 6 98% | Strategy & Research 95% | $58K | -79% |
| 2022 | Q2 | 2022 | $28K | 12 | REFORM CALIFORNIA - YES ON 6 99% | Strategy & Research 79% | $85K | -48% |
| 2022 | Q3 | 2022 | $23K | 7 | REFORM CALIFORNIA - YES ON 6 100% | Strategy & Research 100% | $109K | -61% |
| 2022 | Q4 | 2022 | $9K | 10 | REFORM CALIFORNIA - YES ON 6 56% | Other / Unclassified 78% | $118K | +268% |
| 2023 | Q1 | 2022 | $146K | 10 | REFORM CALIFORNIA - YES ON 6 100% | Other / Unclassified 62% | $264K | +66% |
| 2023 | Q2 | 2022 | $136K | 8 | REFORM CALIFORNIA - YES ON 6 100% | Other / Unclassified 72% | $400K | +0% |
| 2023 | Q3 | 2022 | $75K | 3 | REFORM CALIFORNIA - YES ON 6 100% | Other / Unclassified 100% | $474K | -26% |
| 2023 | Q4 | 2022 | $58K | 5 | REFORM CALIFORNIA - YES ON 6 100% | Other / Unclassified 71% | $533K | -19% |
| 2024 | Q1 | 2024 | $154K | 13 | REFORM CALIFORNIA - YES ON 6 71% | Strategy & Research 39% | $154K | +168% |
| 2024 | Q2 | 2024 | $74K | 8 | REFORM CALIFORNIA - YES ON 6 90% | Strategy & Research 85% | $227K | +164% |
| 2024 | Q3 | 2024 | $255K | 21 | REFORM CALIFORNIA - YES ON 6 75% | Digital 47% | $482K | +988% |
| 2024 | Q4 | 2024 | $90K | 15 | REFORM CALIFORNIA - YES ON 6 57% | Strategy & Research 59% | $573K | +899% |
| 2025 | Q1 | 2024 | $101K | 18 | REFORM CALIFORNIA - YES ON 6 60% | Strategy & Research 75% | $674K | -31% |
| 2025 | Q1 | 2026 | $6K | 3 | CALIFORNIA REPUBLICAN LEADE… 100% | Strategy & Research 84% | $6K | — |
| 2025 | Q2 | 2024 | $95K | 16 | REFORM CALIFORNIA - YES ON 6 58% | Digital 34% | $769K | -30% |
| 2025 | Q2 | 2026 | $2K | 2 | REFORM LEADERS PAC 50% | Strategy & Research 100% | $8K | — |
| 2025 | Q3 | 2024 | $207K | 23 | REFORM CALIFORNIA - YES ON 6 52% | Other / Unclassified 50% | $975K | +177% |
| 2025 | Q3 | 2026 | $1K | 1 | REFORM LEADERS PAC 100% | Fundraising 100% | $9K | — |
| 2025 | Q4 | 2024 | $409K | 40 | REFORM CALIFORNIA - YES ON 6 70% | Other / Unclassified 46% | $1.38M | +601% |
| 2025 | Q4 | 2026 | $28K | 1 | CALVERT, KEN 100% | Print & Mail 100% | $37K | — |
| 2026 | Q1 | 2026 | $282K | 29 | REFORM CALIFORNIA - YES ON 6 81% | Strategy & Research 42% | $319K | +83% |
| 2026 | Q2 | 2026 | $142K | 15 | REFORM CALIFORNIA - YES ON 6 75% | Strategy & Research 54% | $461K | +93% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 5 · $308,316 · San Diego, CA dominant market
Broadcast stations that committees who pay CAPITOL MEDIA INC. also pay directly on their Schedule B filings. We can't prove CAPITOL MEDIA INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNSD-TV | San Diego, CA | NBC | $130,815 | 14 | Jan 2024 → Nov 2024 |
| KFMB-TV | San Diego, CA | CBS | $91,928 | 16 | Jan 2024 → May 2026 |
| KGTV-TV | San Diego, CA | ABC | $46,963 | 14 | Jan 2024 → Nov 2024 |
| KUSI-TV | San Diego, CA | Independent | $29,746 | 7 | Jan 2024 → Oct 2024 |
| KSON | San Diego, CA | Independent | $8,866 | 2 | May 2026 → May 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,222,975 | 169 | $7K | 35.9% | REFORM CALIFORNIA - YES ON 6 50% | 5w ago |
| Strategy & Research | $970,464 | 93 | $10K | 28.5% | REFORM CALIFORNIA - YES ON 6 83% | 4w ago |
| Other / Unclassified | $846,805 | 86 | $10K | 24.9% | REFORM CALIFORNIA - YES ON 6 86% | 2mo ago |
| Print & Mail | $144,368 | 5 | $29K | 4.2% | TANGIPA FOR CALIFORNIA - BA… 35% | 2mo ago |
| Fundraising | $102,053 | 38 | $3K | 3.0% | REFORM CALIFORNIA - YES ON 6 74% | 5w ago |
| Field & Voter Contact | $95,742 | 13 | $7K | 2.8% | REFORM CALIFORNIA - YES ON 6 97% | 5mo ago |
| Software & Tech | $17,216 | 10 | $2K | 0.5% | REFORM CALIFORNIA - YES ON 6 68% | 4mo ago |
| Media | $6,500 | 3 | $2K | 0.2% | C00735001 100% | 5y ago |
| Travel & Events | $674 | 1 | $674 | 0.0% | C00735001 100% | 5y ago |
| Contributions & Transfers | $22 | 1 | $22 | 0.0% | REFORM CALIFORNIA - YES ON 6 100% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$2,475,906 · 72% of revenue
5
Repeat clients 2 cycles
$232,176 · 7% of revenue
13
One-time clients 1 cycle
$724,986 · 21% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| REFORM CALIFORNIA - YES ON 6 | 5 | $2,364,657 | 202 | 2019-07-09 | 2026-05-12 |
| 741949 | 4 | $73,249 | 20 | 2021-10-05 | 2026-05-05 |
| REFORM LEADERS PAC | 4 | $38,000 | 13 | 2020-06-09 | 2025-07-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,992,119 | 87.2% | 17 | |
| Unknown | $440,550 | 12.8% | 3 | |
| DC | $400 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-23 | REFORM CALIFORNIA - YES ON 6 | Digital | CAMPAIGN CONSULTING, DIGITAL ADS | $67,000 |
| Largest all-time | 2025-09-30 | STRICKLAND'S BALLOT MEASURE COMMITTEE; MAKE CALIFORNIA GOLDEN AGAIN: SENATOR | Other / Unclassified | See Schedule G for Details | $53,345 |
| Largest all-time | 2025-10-06 | TANGIPA FOR CALIFORNIA - BALLOT MEASURE COMMITTEE; ASSEMBLY MEMBER DAVID | Print & Mail | Petition mailer | $50,244 |
| Largest all-time | 2024-08-21 | REFORM CALIFORNIA - YES ON 6 | Digital | CAMPAIGN CONSULTING/DIGITAL EMAILS | $47,500 |
| Largest all-time | 2025-09-08 | REFORM CALIFORNIA - YES ON 6 | Strategy & Research | CAMPAIGN MANAGEMENT | $47,000 |
| Largest this cycle | 2026-03-09 | REFORM CALIFORNIA - YES ON 6 | Strategy & Research | VOLUNTEER RECRUITMENT, CAMPAIGN MANAGEMENT | $39,947 |
| Largest this cycle | 2026-03-26 | REFORM CALIFORNIA - YES ON 6 | Print & Mail | Analysis and Voter Guide Preparation | $38,500 |
| Largest this cycle | 2025-10-01 | CALVERT, KEN | Print & Mail | PRINTING & MAILING COSTS | $28,212 |
| Largest this cycle | 2026-05-06 | REFORM CALIFORNIA - YES ON 6 | Strategy & Research | CAMPAIGN MANAGEMENT | $25,000 |
| Largest this cycle | 2026-05-12 | REFORM CALIFORNIA - YES ON 6 | Strategy & Research | CAMPAIGN MANAGEMENT | $25,000 |
| Recent | 2026-05-06 | REFORM CALIFORNIA - YES ON 6 | Fundraising | COMMITTEE FUNDRAISING | $16,000 |
| Recent | 2026-05-06 | REFORM CALIFORNIA - YES ON 6 | Strategy & Research | VOLUNTEER RECRUITMENT, CAMPAIGN MANAGEMENT | $10,007 |
| Recent | 2026-05-05 | BRUCE-LANE FOR SENATE 2026 | — | — | $1,690 |