California Voter Guide
$10.06M
2025-2026 cycle
California Voter Guide is a political services vendor. In the 2025-2026 cycle California Voter Guide was paid $10.06M across 345 client committees, of which $1.09M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$10.06M
=
$8.97M
(Schedule B)
+
$1.09M
(Independent Expenditures)
| Schedule B direct committee payments |
$8,967,687 | 1,359 rows | 89.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,089,963 | 155 rows | 10.8% |
- Activity span ALL TIME
- Jan 6, 2000 → Jun 23, 2026
- spans 26.5 years
- Disbursements ALL TIME
- 1,359
- Schedule B + IE rows
- Client committees ALL TIME
- 345
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$572K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA VOTER GUIDE 1446747 |
$418,872 | 13 |
| 595004 595004 |
$2,638 | 1 |
| COUCH FOR ASSEMBLY 2026; DAVID 1484169 |
$2,193 | 1 |
| BILODEAU FOR BOARD OF EQUALIZATION 2026 1484672 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA VOTER GUIDE 1446747 |
$496,372 | 16 |
| CALVERT, KEN CA · House REP |
$41,000 | 2 |
| MORGAN FOR STATE CONTROLLER 2026; HERB 1480103 |
$9,800 | 1 |
| WAGNER FOR SECRETARY OF STATE 2026 1482695 |
$9,800 | 1 |
| 595004 595004 |
$2,638 | 1 |
| COUCH FOR ASSEMBLY 2026; DAVID 1484169 |
$2,193 | 1 |
| OBERNOLTE, JAY CA · House REP |
$2,016 | 1 |
| BILODEAU FOR BOARD OF EQUALIZATION 2026 1484672 |
$2,000 | 1 |
| NORDBLUM FOR STATE ASSEMBLY 2026 1477458 |
$1,500 | 1 |
| GAINES FOR SUPERVISOR 2026 1478940 |
$1,430 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA VOTER GUIDE 1446747 |
$506,372 IE $10,000 · SB $496,372 |
17 |
| CALVERT, KEN CA · House REP |
$41,000 | 2 |
| MORGAN FOR STATE CONTROLLER 2026; HERB 1480103 |
$9,800 | 1 |
| WAGNER FOR SECRETARY OF STATE 2026 1482695 |
$9,800 | 1 |
| 595004 595004 |
$2,638 | 1 |
| COUCH FOR ASSEMBLY 2026; DAVID 1484169 |
$2,193 | 1 |
| OBERNOLTE, JAY CA · House REP |
$2,016 | 1 |
| BILODEAU FOR BOARD OF EQUALIZATION 2026 1484672 |
$2,000 | 1 |
| NORDBLUM FOR STATE ASSEMBLY 2026 1477458 |
$1,500 | 1 |
| GAINES FOR SUPERVISOR 2026 1478940 |
$1,430 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA VOTER GUIDE 1446747 |
$506,372 IE $10,000 · SB $496,372 |
17 |
| CALVERT, KEN CA · House REP |
$41,000 | 2 |
| MORGAN FOR STATE CONTROLLER 2026; HERB 1480103 |
$9,800 | 1 |
| WAGNER FOR SECRETARY OF STATE 2026 1482695 |
$9,800 | 1 |
| 595004 595004 |
$2,638 | 1 |
| COUCH FOR ASSEMBLY 2026; DAVID 1484169 |
$2,193 | 1 |
| OBERNOLTE, JAY CA · House REP |
$2,016 | 1 |
| BILODEAU FOR BOARD OF EQUALIZATION 2026 1484672 |
$2,000 | 1 |
| NORDBLUM FOR STATE ASSEMBLY 2026 1477458 |
$1,500 | 1 |
| GAINES FOR SUPERVISOR 2026 1478940 |
$1,430 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REFORM CALIFORNIA VOTER GUIDE 1446747 |
$506,372 IE $10,000 · SB $496,372 |
17 |
| REFORM LEADERS PAC C00720649 |
$255,000 IE $255,000 |
7 |
| CALVERT, KEN CA · House REP |
$41,000 | 2 |
| GARVEY, STEVE CA · Senate REP |
$10,000 | 1 |
| MORGAN FOR STATE CONTROLLER 2026; HERB 1480103 |
$9,800 | 1 |
| WAGNER FOR SECRETARY OF STATE 2026 1482695 |
$9,800 | 1 |
| 595004 595004 |
$7,238 | 4 |
| WEIR FOR ASSEMBLY - 2024 - 32; KEN 1466440 |
$7,186 | 1 |
| SOUTHERN CALIFORNIA FIREFIGHTER VOTER GUIDE 1298740 |
$5,414 | 2 |
| OBERNOLTE, JAY CA · House REP |
$3,016 | 2 |
By party
Revenue by party
D · 2%
R · 98%
| Party | Amount | % |
|---|---|---|
| Democratic | $4,645 | 0.05% |
| Republican | $219,657 | 2.18% |
| Non-partisan | $9,833,348 | 97.77% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $17K | 2 | GAINES FOR BOE 2018; TAXPAY… 71% | Other / Unclassified 100% | $17K | — |
| 2017 | Q2 | 2016 | $24K | 2 | COX FOR GOVERNOR 2018; JOHN 83% | Other / Unclassified 83% | $41K | — |
| 2017 | Q3 | 2016 | $12K | 1 | GALGIANI FOR STATE BOARD OF… 100% | Other / Unclassified 100% | $53K | — |
| 2017 | Q4 | 2016 | $8K | 2 | MILLER AND OPPOSING RICHARD… 53% | Print & Mail 53% | $61K | — |
| 2017 | Q4 | 2018 | $750 | 1 | PAUL COOK FOR CONGRESS 100% | Media 100% | $750 | — |
| 2018 | Q1 | 2018 | $213K | 25 | COX FOR GOVERNOR 2018; JOHN 47% | Other / Unclassified 81% | $214K | — |
| 2018 | Q2 | 2018 | $288K | 43 | 595004 62% | Print & Mail 57% | $502K | — |
| 2018 | Q3 | 2018 | $238K | 29 | 595004 87% | Other / Unclassified 68% | $740K | — |
| 2018 | Q4 | 2018 | $10K | 8 | KREEP 2018; CITIZENS TO RE-… 62% | Other / Unclassified 62% | $749K | — |
| 2019 | Q2 | 2018 | $5K | 1 | 595004 100% | Other / Unclassified 100% | $754K | -79% |
| 2019 | Q2 | 2020 | $7K | 1 | PEGGY FOR CONGRESS 100% | Other / Unclassified 100% | $7K | — |
| 2019 | Q3 | 2018 | $4K | 2 | 595004 71% | Print & Mail 71% | $758K | -71% |
| 2019 | Q4 | 2018 | $9K | 3 | 595004 100% | Other / Unclassified 100% | $767K | +16% |
| 2019 | Q4 | 2020 | $5K | 1 | OBERNOLTE, JAY 100% | Print & Mail 100% | $12K | +599% |
| 2020 | Q1 | 2020 | $73K | 41 | 595004 43% | Other / Unclassified 53% | $85K | -66% |
| 2020 | Q2 | 2020 | $812 | 3 | 595004 100% | Print & Mail 52% | $86K | -100% |
| 2020 | Q3 | 2020 | $368K | 39 | 595004 80% | Other / Unclassified 91% | $454K | +54% |
| 2020 | Q4 | 2020 | $38K | 11 | 595004 65% | Other / Unclassified 86% | $491K | +297% |
| 2021 | Q2 | 2020 | $9K | 1 | 595004 100% | Other / Unclassified 100% | $501K | +89% |
| 2022 | Q1 | 2022 | $133K | 13 | 595004 63% | Print & Mail 71% | $133K | +82% |
| 2022 | Q2 | 2022 | $249K | 50 | SOUTHERN CALIFORNIA FIREFIG… 40% | Print & Mail 57% | $382K | +30546% |
| 2022 | Q3 | 2022 | $199K | 31 | COALITION FOR SAFE, RESPONS… 38% | Print & Mail 70% | $581K | -46% |
| 2022 | Q4 | 2022 | $420K | 17 | COALITION FOR SAFE, RESPONS… 57% | Print & Mail 75% | $1M | +1009% |
| 2023 | Q1 | 2022 | $775 | 1 | ROCKLIN POLITICAL ACTION CO… 100% | Contributions & Trans… 100% | $1M | — |
| 2023 | Q3 | 2022 | $824 | 1 | 595004 100% | Print & Mail 100% | $1M | — |
| 2023 | Q4 | 2022 | $16K | 7 | VILLAPUDUA FOR ASSEMBLY - 2… 53% | Other / Unclassified 95% | $1.02M | — |
| 2023 | Q4 | 2024 | $3K | 2 | ARCHULETA, BOB 100% | Print & Mail 100% | $3K | — |
| 2024 | Q1 | 2024 | $139K | 35 | 595004 41% | Other / Unclassified 50% | $142K | +4% |
| 2024 | Q3 | 2024 | $17K | 5 | GARVEY, STEVE 60% | Other / Unclassified 93% | $158K | -92% |
| 2024 | Q4 | 2024 | $12K | 4 | WEIR FOR ASSEMBLY - 2024 - … 61% | Print & Mail 69% | $170K | -97% |
| 2025 | Q3 | 2024 | $1K | 1 | DEVENCENZI FOR SUPERIOR COU… 100% | Other / Unclassified 100% | $171K | +21% |
| 2026 | Q1 | 2026 | $43K | 5 | CALVERT, KEN 48% | Other / Unclassified 3% | $43K | -69% |
| 2026 | Q2 | 2026 | $528K | 24 | REFORM CALIFORNIA VOTER GUI… 94% | Print & Mail 93% | $571K | — |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $4,467,808 | 667 | $7K | 50.3% | 595004 62% | 4w ago |
| Other / Unclassified | $4,357,600 | 646 | $7K | 49.1% | 595004 53% | 3mo ago |
| Contributions & Transfers | $23,280 | 18 | $1K | 0.3% | 595004 31% | 3y ago |
| Strategy & Research | $8,259 | 4 | $2K | 0.1% | 595004 98% | 11y ago |
| Media | $6,035 | 5 | $1K | 0.1% | PAUL COOK FOR CONGRESS 50% | 2y ago |
| Field & Voter Contact | $4,200 | 1 | $4K | 0.0% | 742080 100% | 16y ago |
| Software & Tech | $2,000 | 2 | $1K | 0.0% | 595004 100% | 10y ago |
| Admin & Office | $1,758 | 1 | $2K | 0.0% | BRISCOE 4 CONGRESS 100% | 7y ago |
| Digital | $1,500 | 2 | $750 | 0.0% | 595004 100% | 6y ago |
| Legal & Compliance | $1,000 | 1 | $1K | 0.0% | 595004 100% | 10y ago |
| Travel & Events | $350 | 1 | $350 | 0.0% | ACLE FOR CITY COUNCIL 100% | 20y ago |
| Fundraising | $350 | 1 | $350 | 0.0% | OMAR NAVARRO FOR CONGRESS 100% | 7y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
8
Anchor clients 3+ cycles
$5,931,926 · 66% of revenue
26
Repeat clients 2 cycles
$685,610 · 8% of revenue
311
One-time clients 1 cycle
$2,350,151 · 26% of revenue
Top 8 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 595004 | 14 | $5,095,077 | 648 | 2000-01-06 | 2026-05-06 |
| SOUTHERN CALIFORNIA FIREFIGHTER VOTER GUIDE | 9 | $609,533 | 127 | 2010-02-09 | 2026-03-19 |
| CALVERT, KEN | 5 | $71,352 | 9 | 2018-04-05 | 2026-04-02 |
| 595-004 | 9 | $64,444 | 23 | 2002-01-04 | 2024-01-23 |
| CALIFORNIA HOMEOWNERS ASSOCIATION | 5 | $42,311 | 13 | 2014-09-22 | 2024-07-17 |
| 790708 | 3 | $21,383 | 7 | 2003-12-17 | 2010-10-01 |
| OBERNOLTE, JAY | 4 | $16,126 | 6 | 2019-10-11 | 2026-04-16 |
| 801945 | 3 | $11,700 | 5 | 2010-06-09 | 2020-01-21 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $8,951,561 | 99.8% | 344 | |
| GA | $16,126 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2008-09-24 | 595004 | Print & Mail | SLATE MAILER | $250,000 |
| Largest all-time | 2008-01-14 | 595004 | Other / Unclassified | — | $238,265 |
| Largest all-time | 2008-05-01 | 595004 | Print & Mail | SLATE MAILER PAYMENT | $182,355 |
| Largest all-time | 2022-10-24 | COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES | Print & Mail | Slate Mailer | $150,621 |
| Largest all-time | 2018-08-16 | 595004 | Other / Unclassified | — | $100,000 |
| Largest this cycle | 2026-05-21 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | SLATE MAILER | $80,000 |
| Largest this cycle | 2026-05-19 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | SLATE MAILER | $70,000 |
| Largest this cycle | 2026-05-18 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | VOTER GUIDE | $65,000 |
| Largest this cycle | 2026-04-21 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | Slate Card | $65,000 |
| Largest this cycle | 2026-05-19 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | SLATE MAILER | $50,000 |
| Recent | 2026-06-23 | REFORM CALIFORNIA VOTER GUIDE | Print & Mail | SLATE MAILER | $25,000 |
| Recent | 2026-05-18 | BILODEAU FOR BOARD OF EQUALIZATION 2026 | — | — | $2,000 |