BRAVE NEW TELEVISION

$858K 2025-2026 cycle

BRAVE NEW TELEVISION is a strategy & research vendor. In the 2025-2026 cycle BRAVE NEW TELEVISION was paid $858K across 8 client committees, of which $231K flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ○ Slowing (~4mo since last)
Limited recent activity. Most recent disbursement to this vendor was 4 months ago (Mar 24, 2026). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$858K = $627K (Schedule B) + $231K (Independent Expenditures)
Schedule B
direct committee payments		 $626,945 116 rows 73.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $231,457 13 rows 27.0%
Activity span ALL TIME
Oct 27, 2014 → Mar 24, 2026
spans 11.4 years
Disbursements ALL TIME
116
Schedule B + IE rows
Client committees ALL TIME
8
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Apr 2025 Mar 2026
$190K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 3

ECHOLS, MICHAEL CHARLES $79K Media · 6 txns HIGGINS, CLAY CAPTAIN $6K — · 3 txns EMERSON, JULIE CATHRYN $5K Strategy & Research · 1 txn BN BRAVE NEW TELEVISION
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ECHOLS, MICHAEL CHARLES
LA · House REP
 $78,626 6
HIGGINS, CLAY CAPTAIN
LA · House REP
 $6,104 3
EMERSON, JULIE CATHRYN
LA · Senate REP
 $5,000 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 3

ECHOLS, MICHAEL CHARLES $79K Media · 6 txns EMERSON, JULIE CATHRYN $71K Strategy & Research · 6 txns HIGGINS, CLAY CAPTAIN $29K Strategy & Research · 10 txns BN BRAVE NEW TELEVISION
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ECHOLS, MICHAEL CHARLES
LA · House REP
 $78,626 6
EMERSON, JULIE CATHRYN
LA · Senate REP
 $71,153 6
HIGGINS, CLAY CAPTAIN
LA · House REP
 $28,504 10
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 3

ECHOLS, MICHAEL CHARLES $79K Media · 6 txns EMERSON, JULIE CATHRYN $71K Strategy & Research · 6 txns HIGGINS, CLAY CAPTAIN $47K Strategy & Research · 16 txns BN BRAVE NEW TELEVISION
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ECHOLS, MICHAEL CHARLES
LA · House REP
 $78,626 6
EMERSON, JULIE CATHRYN
LA · Senate REP
 $71,153 6
HIGGINS, CLAY CAPTAIN
LA · House REP
 $46,504 16
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 4

HIGGINS, CLAY CAPTAIN $101K Strategy & Research · 23 txns ECHOLS, MICHAEL CHARLES $79K Media · 6 txns EMERSON, JULIE CATHRYN $71K Strategy & Research · 6 txns COMMON SENSE FOR AMERICA PAC $888 — · 2 txns BN BRAVE NEW TELEVISION
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HIGGINS, CLAY CAPTAIN
LA · House REP
 $101,015 23
ECHOLS, MICHAEL CHARLES
LA · House REP
 $78,626 6
EMERSON, JULIE CATHRYN
LA · Senate REP
 $71,153 6
COMMON SENSE FOR AMERICA PAC
C00634774
 $888
IE $888
 2
View all buyers in research · last 24 mo →

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $854,829 99.58%
Non-partisan $3,573 0.42%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

BRAVE NEW TELEVISION COMMON SENSE FOR AMERICA PAC $888 Michael J Rogers (support) $475 Eric Hovde (support) $413 Total in: $888 Total out: $888
View all transactions in research →
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Cycle-over-cycle trajectory

20172018201920222023202420252026 Q1 2017 (2018 cycle): $34KQ2 2017 (2018 cycle): $7KQ3 2017 (2018 cycle): $14KQ4 2017 (2018 cycle): $19KQ1 2018 (2018 cycle): $17KQ2 2018 (2018 cycle): $17KQ3 2018 (2018 cycle): $63KQ4 2018 (2018 cycle): $57KQ1 2019 (2020 cycle): $11KQ2 2019 (2020 cycle): $1KQ3 2022 (2022 cycle): $8KQ4 2022 (2022 cycle): $90KQ1 2023 (2024 cycle): $3KQ1 2024 (2024 cycle): $3KQ2 2024 (2024 cycle): $33KQ3 2024 (2024 cycle): $15KQ4 2024 (2024 cycle): $40KQ1 2025 (2026 cycle): $6KQ2 2025 (2026 cycle): $12KQ3 2025 (2026 cycle): $6KQ4 2025 (2026 cycle): $18KQ1 2026 (2026 cycle): $154K Q1Q3Q1Q3Q1Q3Q1Q2Q4Q2Q4Q1 $154K

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q1 2018 $34K 12 HIGGINS, CLAY CAPTAIN 78% Strategy & Research 100% $34K —
2017 Q2 2018 $7K 4 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $42K —
2017 Q3 2018 $14K 6 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $55K —
2017 Q4 2018 $19K 8 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $74K —
2018 Q1 2018 $17K 7 HIGGINS, CLAY CAPTAIN 80% Strategy & Research 100% $91K —
2018 Q2 2018 $17K 7 HIGGINS, CLAY CAPTAIN 79% Strategy & Research 100% $109K —
2018 Q3 2018 $63K 9 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $171K —
2018 Q4 2018 $57K 13 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $228K —
2019 Q1 2020 $11K 3 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $11K -68%
2019 Q2 2020 $1K 1 ELBERT GUILLORY'S AMERICA 100% Strategy & Research 100% $12K -87%
2022 Q3 2022 $8K 1 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $8K —
2022 Q4 2022 $90K 7 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $97K —
2023 Q1 2024 $3K 1 REDEMPTION PAC 100% Strategy & Research 100% $3K —
2024 Q1 2024 $3K 1 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $5K —
2024 Q2 2024 $33K 1 OUR AMERICAN CENTURY 100% Strategy & Research 100% $39K —
2024 Q3 2024 $15K 2 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $53K +95%
2024 Q4 2024 $40K 5 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $93K -56%
2025 Q1 2026 $6K 2 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $6K +130%
2025 Q2 2026 $12K 4 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $18K —
2025 Q3 2026 $6K 2 HIGGINS, CLAY CAPTAIN 100% Strategy & Research 100% $24K —
2025 Q4 2026 $18K 5 HIGGINS, CLAY CAPTAIN 72% Strategy & Research 50% $42K —
2026 Q1 2026 $154K 15 ECHOLS, MICHAEL CHARLES 51% Strategy & Research 59% $196K +6073%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $36K across 3 disbursements (avg $12K/check) Top buyer: ECHOLS, MICHAEL CHARLES (89% of category) Last paid: 4mo ago · no prior-cycle baseline Media $32K Strategy & Research — cycle-to-date Total: $554K across 106 disbursements (avg $5K/check) Top buyer: HIGGINS, CLAY CAPTAIN (74% of category) Last paid: 4mo ago · +495% vs prior cycle Strategy & Research $29K Travel & Events — cycle-to-date Total: $19K across 1 disbursements (avg $19K/check) Top buyer: ECHOLS, MICHAEL CHARLES (100% of category) Last paid: 4mo ago · no prior-cycle baseline Travel & Events $19K Digital — cycle-to-date Total: $8K across 2 disbursements (avg $4K/check) Top buyer: EMERSON, JULIE CATHRYN (60% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $3K

Revenue by service category

last 12 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $554K across 106 disbursements (avg $5K/check) Top buyer: HIGGINS, CLAY CAPTAIN (74% of category) Last paid: 4mo ago · +495% vs prior cycle Strategy & Research $105K Media — cycle-to-date Total: $36K across 3 disbursements (avg $12K/check) Top buyer: ECHOLS, MICHAEL CHARLES (89% of category) Last paid: 4mo ago · no prior-cycle baseline Media $36K Travel & Events — cycle-to-date Total: $19K across 1 disbursements (avg $19K/check) Top buyer: ECHOLS, MICHAEL CHARLES (100% of category) Last paid: 4mo ago · no prior-cycle baseline Travel & Events $19K Digital — cycle-to-date Total: $8K across 2 disbursements (avg $4K/check) Top buyer: EMERSON, JULIE CATHRYN (60% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $8K

Revenue by service category

last 18 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $554K across 106 disbursements (avg $5K/check) Top buyer: HIGGINS, CLAY CAPTAIN (74% of category) Last paid: 4mo ago · +495% vs prior cycle Strategy & Research $123K Media — cycle-to-date Total: $36K across 3 disbursements (avg $12K/check) Top buyer: ECHOLS, MICHAEL CHARLES (89% of category) Last paid: 4mo ago · no prior-cycle baseline Media $36K Travel & Events — cycle-to-date Total: $19K across 1 disbursements (avg $19K/check) Top buyer: ECHOLS, MICHAEL CHARLES (100% of category) Last paid: 4mo ago · no prior-cycle baseline Travel & Events $19K Digital — cycle-to-date Total: $8K across 2 disbursements (avg $4K/check) Top buyer: EMERSON, JULIE CATHRYN (60% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $8K

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $554K across 106 disbursements (avg $5K/check) Top buyer: HIGGINS, CLAY CAPTAIN (74% of category) Last paid: 4mo ago · +495% vs prior cycle Strategy & Research $178K Media — cycle-to-date Total: $36K across 3 disbursements (avg $12K/check) Top buyer: ECHOLS, MICHAEL CHARLES (89% of category) Last paid: 4mo ago · no prior-cycle baseline Media $36K Travel & Events — cycle-to-date Total: $19K across 1 disbursements (avg $19K/check) Top buyer: ECHOLS, MICHAEL CHARLES (100% of category) Last paid: 4mo ago · no prior-cycle baseline Travel & Events $19K Digital — cycle-to-date Total: $8K across 2 disbursements (avg $4K/check) Top buyer: EMERSON, JULIE CATHRYN (60% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $8K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $554,006 106 $5K 89.7% HIGGINS, CLAY CAPTAIN 74% 4mo ago
Media $35,584 3 $12K 5.8% ECHOLS, MICHAEL CHARLES 89% 4mo ago
Travel & Events $19,347 1 $19K 3.1% ECHOLS, MICHAEL CHARLES 100% 4mo ago
Digital $8,405 2 $4K 1.4% EMERSON, JULIE CATHRYN 60% 4mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$425,472 · 68% of revenue
1
Repeat clients 2 cycles
$8,500 · 1% of revenue
6
One-time clients 1 cycle
$192,973 · 31% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
HIGGINS, CLAY CAPTAIN 5 $425,472 96 2017-01-03 2026-03-02
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
LA
$575,251 91.8% 3
VA
$44,544 7.1% 3
SC
$3,650 0.6% 1
AL
$3,500 0.6% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2018-09-10 HIGGINS, CLAY CAPTAIN Strategy & Research ADVERTISING $35,050
Largest all-time 2026-01-02 EMERSON, JULIE CATHRYN Strategy & Research POLITICAL STRATEGY CONSULTING/MEDIA $34,503
Largest all-time 2024-06-28 OUR AMERICAN CENTURY Strategy & Research MEDIA PRODUCTION $33,434
Largest all-time 2022-10-24 HIGGINS, CLAY CAPTAIN Strategy & Research ADVERTISING $29,692
Largest all-time 2024-10-18 HIGGINS, CLAY CAPTAIN Strategy & Research ADVERTISING EXPENSE $25,679
Largest this cycle 2026-02-18 ECHOLS, MICHAEL CHARLES Media MEDIA $24,364
Largest this cycle 2026-03-09 ECHOLS, MICHAEL CHARLES Travel & Events MEDIA/COLLATERIAL MATERIALS/SIGNAGE/TRAVEL $19,347
Largest this cycle 2026-03-02 ECHOLS, MICHAEL CHARLES Strategy & Research POLITICAL STRATEGY CONSULTING/MEDIA/POLLING $17,500
Largest this cycle 2026-01-07 EMERSON, JULIE CATHRYN Strategy & Research POLITICAL STRATEGY CONSULTING/MEDIA $12,514
Recent 2026-03-16 ECHOLS, MICHAEL CHARLES Media MEDIA $7,320
Recent 2026-03-24 ECHOLS, MICHAEL CHARLES Strategy & Research POLITICAL STRATEGY CONSULTING/MEDIA $6,750
Recent 2026-03-13 ECHOLS, MICHAEL CHARLES Digital PRINTING/SIGNAGE/TEXT MESSAGING $3,345
Recent 2026-03-02 HIGGINS, CLAY CAPTAIN — MEDIA CONSULTING $3,000
View all disbursements in research →
See all 116 disbursements →