Billow Marketing
$131K
2025-2026 cycle
Billow Marketing is a political services vendor. In the 2025-2026 cycle Billow Marketing was paid $131K across 4 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Sep 26, 2017 → Jan 2, 2026
- spans 8.3 years
- Disbursements ALL TIME
- 110
- Schedule B rows
- Client committees ALL TIME
- 4
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Feb 2025
Jan 2026
$1K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SMITH REGINALD HONORABLE 00081958 |
$1,253 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SMITH REGINALD HONORABLE 00081958 |
$1,253 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SMITH REGINALD HONORABLE 00081958 |
$1,999 | 3 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $131,083 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q3 | 2016 | $2K | 1 | SMITH REGINALD HONORABLE 100% | Digital 100% | $2K | — |
| 2017 | Q4 | 2016 | $29K | 22 | SMITH REGINALD HONORABLE 69% | Digital 52% | $31K | — |
| 2018 | Q1 | 2018 | $18K | 15 | SMITH REGINALD HONORABLE 52% | Digital 57% | $18K | — |
| 2018 | Q2 | 2018 | $26K | 15 | SMITH REGINALD HONORABLE 100% | Digital 94% | $44K | — |
| 2018 | Q3 | 2018 | $3K | 3 | SMITH REGINALD HONORABLE 98% | Digital 54% | $47K | — |
| 2018 | Q4 | 2018 | $2K | 5 | SMITH REGINALD HONORABLE 94% | Digital 65% | $49K | — |
| 2019 | Q1 | 2018 | $115 | 1 | SMITH REGINALD HONORABLE 100% | Other / Unclassified 100% | $49K | — |
| 2019 | Q2 | 2018 | $143 | 1 | SMITH REGINALD HONORABLE 100% | Digital 100% | $49K | — |
| 2019 | Q3 | 2018 | $143 | 1 | SMITH REGINALD HONORABLE 100% | Media 100% | $49K | -93% |
| 2019 | Q4 | 2018 | $2K | 2 | SMITH REGINALD HONORABLE 58% | Media 58% | $51K | -95% |
| 2020 | Q1 | 2020 | $1K | 2 | GRAYSON COUNTY REPUBLICAN P… 96% | Print & Mail 96% | $1K | -95% |
| 2020 | Q3 | 2020 | $1K | 3 | SMITH REGINALD HONORABLE 36% | Digital 36% | $2K | -58% |
| 2020 | Q4 | 2020 | $10K | 5 | GRAYSON COUNTY REPUBLICAN P… 95% | Field & Voter Contact 95% | $12K | +389% |
| 2021 | Q3 | 2020 | $409 | 2 | SMITH REGINALD HONORABLE 74% | Other / Unclassified 74% | $13K | +185% |
| 2021 | Q4 | 2020 | $3K | 4 | SMITH REGINALD HONORABLE 89% | Digital 76% | $16K | +98% |
| 2022 | Q1 | 2022 | $6K | 8 | SMITH REGINALD HONORABLE 91% | Digital 66% | $6K | +468% |
| 2022 | Q2 | 2022 | $1K | 2 | SMITH REGINALD HONORABLE 100% | Digital 100% | $7K | — |
| 2022 | Q3 | 2022 | $837 | 1 | SMITH REGINALD HONORABLE 100% | Admin & Office 100% | $8K | -25% |
| 2022 | Q4 | 2022 | $605 | 2 | SMITH REGINALD HONORABLE 97% | Digital 97% | $8K | -94% |
| 2023 | Q3 | 2022 | $2K | 2 | SMITH REGINALD HONORABLE 100% | Other / Unclassified 100% | $10K | +354% |
| 2023 | Q4 | 2022 | $11K | 7 | SMITH REGINALD HONORABLE 100% | Other / Unclassified 81% | $21K | +251% |
| 2024 | Q1 | 2024 | $10K | 3 | SMITH REGINALD HONORABLE 89% | Print & Mail 64% | $10K | +75% |
| 2024 | Q4 | 2024 | $746 | 1 | SMITH REGINALD HONORABLE 100% | Software & Tech 100% | $11K | +23% |
| 2025 | Q4 | 2024 | $626 | 1 | SMITH REGINALD HONORABLE 100% | Software & Tech 100% | $11K | -94% |
| 2026 | Q1 | 2026 | $626 | 1 | SMITH REGINALD HONORABLE 100% | — | $626 | -94% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $66,983 | 50 | $1K | 51.3% | SMITH REGINALD HONORABLE 83% | 2y ago |
| Print & Mail | $22,817 | 14 | $2K | 17.5% | SMITH REGINALD HONORABLE 93% | 2y ago |
| Other / Unclassified | $16,518 | 20 | $826 | 12.7% | SMITH REGINALD HONORABLE 94% | 2y ago |
| Field & Voter Contact | $10,494 | 4 | $3K | 8.0% | GRAYSON COUNTY REPUBLICAN P… 93% | 4y ago |
| Media | $7,647 | 6 | $1K | 5.9% | PHILLIPS LAWRENCE A HONORAB… 60% | 2y ago |
| Software & Tech | $3,341 | 6 | $557 | 2.6% | PHILLIPS LAWRENCE A HONORAB… 59% | 7mo ago |
| Admin & Office | $837 | 1 | $837 | 0.6% | SMITH REGINALD HONORABLE 100% | 3y ago |
| Fundraising | $793 | 3 | $264 | 0.6% | PHILLIPS LAWRENCE A HONORAB… 81% | 8y ago |
| Travel & Events | $584 | 4 | $146 | 0.4% | GRAYSON REPUBLICANS DISSOLV… 82% | 4y ago |
| Contributions & Transfers | $443 | 1 | $443 | 0.3% | SMITH REGINALD HONORABLE 100% | 8y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$130,558 · 100% of revenue
1
Repeat clients 2 cycles
$525 · 0% of revenue
0
One-time clients 1 cycle
$0 · 0% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SMITH REGINALD HONORABLE | 6 | $98,557 | 81 | 2017-09-26 | 2026-01-02 |
| PHILLIPS LAWRENCE A HONORABLE LARRY | 4 | $18,780 | 16 | 2017-11-09 | 2023-10-19 |
| GRAYSON COUNTY REPUBLICAN PARTY CEC | 3 | $13,221 | 9 | 2020-01-14 | 2024-02-27 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $131,083 | 100.0% | 4 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-05-25 | SMITH REGINALD HONORABLE | Digital | social media fees, graphic arts, news papers ad buys and door hangers. | $12,924 |
| Largest all-time | 2017-11-16 | SMITH REGINALD HONORABLE | Print & Mail | Purchase of yard campaign signs and 4x8 campaign signs. | $8,877 |
| Largest all-time | 2024-02-12 | SMITH REGINALD HONORABLE | Print & Mail | Campaign yard signs, campaign website development and campaign graphics for ads. | $6,414 |
| Largest all-time | 2017-12-05 | PHILLIPS LAWRENCE A HONORABLE LARRY | Digital | Signs, push cards and social media management. | $6,124 |
| Largest all-time | 2023-12-21 | SMITH REGINALD HONORABLE | Other / Unclassified | 4x8 signs | $4,982 |
| Largest this cycle | 2026-01-02 | SMITH REGINALD HONORABLE | — | campaign website domain registration | $626 |
| Recent | 2024-03-04 | SMITH REGINALD HONORABLE | Digital | Preparation of campaign emails and graphics. | $2,506 |
| Recent | 2024-02-27 | GRAYSON COUNTY REPUBLICAN PARTY CEC | Media | ADVERTISING EXPENSE | $1,143 |
| Recent | 2024-12-30 | SMITH REGINALD HONORABLE | Software & Tech | website maintenance and renewal. | $746 |
| Recent | 2025-12-11 | SMITH REGINALD HONORABLE | Software & Tech | campaign website domain registration | $626 |