BETTER MOUSETRAP

$394K 2025-2026 cycle

BETTER MOUSETRAP is a digital vendor. In the 2025-2026 cycle BETTER MOUSETRAP was paid $394K across 8 client committees.

Digital ○ Slowing (~4mo since last)
Limited recent activity. Most recent disbursement to this vendor was 4 months ago (Feb 13, 2026). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Jul 31, 2023 → Feb 13, 2026
spans 2.5 years
Disbursements ALL TIME
140
Schedule B rows
Client committees ALL TIME
8
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Mar 2025 Feb 2026
$45K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 2

LYNCH, MARK $592 Fundraising · 1 txn MULLIN VICTORY FUND $-13 Fundraising · 2 txns BM BETTER MOUSETRAP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
LYNCH, MARK
SC · Senate REP
 $592 1
MULLIN VICTORY FUND
C00577361
 -$13 2
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 3

MULLIN VICTORY FUND $14K Fundraising · 4 txns BRESNAHAN, ROB $8K Digital · 19 txns LYNCH, MARK $592 Fundraising · 1 txn BM BETTER MOUSETRAP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MULLIN VICTORY FUND
C00577361
 $13,635 4
BRESNAHAN, ROB
PA · House REP
 $8,334 19
LYNCH, MARK
SC · Senate REP
 $592 1
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 7

MULLIN VICTORY FUND $36K Fundraising · 6 txns BRESNAHAN, ROB $17K Digital · 41 txns JOSH HAWLEY VICTORY COMMITTEE $3K Digital · 3 txns LYNCH, MARK $592 Fundraising · 1 txn NUNN, ZACH $33 Digital · 1 txn LAMB, MARK $-17 Digital · 1 txn MASTERS, BLAKE $-22 Digital · 1 txn BM BETTER MOUSETRAP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MULLIN VICTORY FUND
C00577361
 $36,181 6
BRESNAHAN, ROB
PA · House REP
 $16,819 41
JOSH HAWLEY VICTORY COMMITTEE
C00779223
 $2,799 3
LYNCH, MARK
SC · Senate REP
 $592 1
NUNN, ZACH
IA · House REP
 $33 1
LAMB, MARK
AZ · Senate REP
 -$17 1
MASTERS, BLAKE
AZ · House REP
 -$22 1
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 7

JOSH HAWLEY VICTORY COMMITTEE $197K Digital · 29 txns MULLIN VICTORY FUND $53K Fundraising · 9 txns BRESNAHAN, ROB $17K Digital · 42 txns NUNN, ZACH $7K Digital · 6 txns LYNCH, MARK $592 Fundraising · 1 txn LAMB, MARK $-17 Digital · 1 txn MASTERS, BLAKE $-167 Digital · 3 txns BM BETTER MOUSETRAP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
JOSH HAWLEY VICTORY COMMITTEE
C00779223
 $196,620 29
MULLIN VICTORY FUND
C00577361
 $53,114 9
BRESNAHAN, ROB
PA · House REP
 $17,422 42
NUNN, ZACH
IA · House REP
 $6,664 6
LYNCH, MARK
SC · Senate REP
 $592 1
LAMB, MARK
AZ · Senate REP
 -$17 1
MASTERS, BLAKE
AZ · House REP
 -$167 3
View all buyers in research · last 24 mo →

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $51,145 12.98%
Non-partisan $342,872 87.02%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)

No activity in the last 1 months.

No activity in the last 3 months.

BETTER MOUSETRAP LYNCH, MARK $592 Total in: $592 Total out: $0
BETTER MOUSETRAP MULLIN VICTORY FUND $14K BRESNAHAN, ROB $8K LYNCH, MARK $592 Total in: $23K Total out: $0
BETTER MOUSETRAP MULLIN VICTORY FUND $36K BRESNAHAN, ROB $17K JOSH HAWLEY VICTORY COMMITT… $3K LYNCH, MARK $592 NUNN, ZACH $33 Total in: $56K Total out: $0
BETTER MOUSETRAP JOSH HAWLEY VICTORY COMMITT… $197K MULLIN VICTORY FUND $53K BRESNAHAN, ROB $17K NUNN, ZACH $7K LYNCH, MARK $592 Total in: $274K Total out: $0
View all transactions in research →
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Cycle-over-cycle trajectory

202320242025 Q3 2023 (2024 cycle): $4Q4 2023 (2024 cycle): $11KQ1 2024 (2024 cycle): $80KQ2 2024 (2024 cycle): $70KQ3 2024 (2024 cycle): $93KQ4 2024 (2024 cycle): $92KQ1 2025 (2026 cycle): $23KQ2 2025 (2026 cycle): $13KQ3 2025 (2026 cycle): $7KQ4 2025 (2026 cycle): $6K Q3Q1Q3Q1Q3Q4 $93K

current cycle earlier election cycle off-cycle year quarterly · 3 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2023 Q3 2024 $4 3 THE 1776 PROJECT PAC 100% Digital 100% $4 —
2023 Q4 2024 $11K 13 JOSH HAWLEY VICTORY COMMITT… 48% Digital 100% $11K —
2024 Q1 2024 $80K 20 JOSH HAWLEY VICTORY COMMITT… 54% Digital 100% $91K —
2024 Q2 2024 $70K 17 JOSH HAWLEY VICTORY COMMITT… 81% Digital 100% $160K —
2024 Q3 2024 $93K 15 JOSH HAWLEY VICTORY COMMITT… 89% Digital 100% $253K —
2024 Q4 2024 $92K 22 JOSH HAWLEY VICTORY COMMITT… 93% Digital 100% $345K —
2025 Q1 2026 $23K 13 MULLIN VICTORY FUND 79% Fundraising 79% $23K —
2025 Q2 2026 $13K 12 MULLIN VICTORY FUND 69% Fundraising 69% $36K —
2025 Q3 2026 $7K 9 MULLIN VICTORY FUND 67% Fundraising 67% $43K +207026%
2025 Q4 2026 $6K 9 BRESNAHAN, ROB 89% Digital 89% $49K -47%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 1 · $464 · Louisville, KY dominant market

Broadcast stations that committees who pay BETTER MOUSETRAP also pay directly on their Schedule B filings. We can't prove BETTER MOUSETRAP routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
WAVE Louisville, KY NBC $464 1 Jun 2023
View all transactions in research →
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $33K across 6 disbursements (avg $5K/check) Top buyer: MULLIN VICTORY FUND (98% of category) Last paid: 4mo ago · no prior-cycle baseline Fundraising $579

Revenue by service category

last 12 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $33K across 6 disbursements (avg $5K/check) Top buyer: MULLIN VICTORY FUND (98% of category) Last paid: 4mo ago · no prior-cycle baseline Fundraising $14K Digital — cycle-to-date Total: $361K across 134 disbursements (avg $3K/check) Top buyer: JOSH HAWLEY VICTORY COMMITTEE (75% of category) Last paid: 6mo ago · +5% vs prior cycle Digital $8K

Revenue by service category

last 18 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $33K across 6 disbursements (avg $5K/check) Top buyer: MULLIN VICTORY FUND (98% of category) Last paid: 4mo ago · no prior-cycle baseline Fundraising $33K Digital — cycle-to-date Total: $361K across 134 disbursements (avg $3K/check) Top buyer: JOSH HAWLEY VICTORY COMMITTEE (75% of category) Last paid: 6mo ago · +5% vs prior cycle Digital $24K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $361K across 134 disbursements (avg $3K/check) Top buyer: JOSH HAWLEY VICTORY COMMITTEE (75% of category) Last paid: 6mo ago · +5% vs prior cycle Digital $242K Fundraising — cycle-to-date Total: $33K across 6 disbursements (avg $5K/check) Top buyer: MULLIN VICTORY FUND (98% of category) Last paid: 4mo ago · no prior-cycle baseline Fundraising $33K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $361,048 134 $3K 91.7% JOSH HAWLEY VICTORY COMMITT… 75% 6mo ago
Fundraising $32,687 6 $5K 8.3% MULLIN VICTORY FUND 98% 4mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
2
Repeat clients 2 cycles
$88,348 · 22% of revenue
6
One-time clients 1 cycle
$305,669 · 78% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
MO
$271,701 69.0% 1
VA
$84,696 21.5% 3
PA
$17,422 4.4% 1
IA
$13,038 3.3% 1
AZ
$6,568 1.7% 1
SC
$592 0.2% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2025-03-31 MULLIN VICTORY FUND Fundraising LIST RENTAL FEES $18,461
Largest all-time 2024-10-14 JOSH HAWLEY VICTORY COMMITTEE Digital LIST RENTAL $18,127
Largest all-time 2024-03-31 MULLIN VICTORY FUND Digital LIST RENTAL $15,783
Largest all-time 2024-06-24 JOSH HAWLEY VICTORY COMMITTEE Digital LIST RENTAL $15,731
Largest all-time 2024-03-31 MASTERS, BLAKE Digital LIST RENTAL FEES $13,171
Largest this cycle 2025-06-30 MULLIN VICTORY FUND Fundraising LIST RENTAL FEES $8,678
Largest this cycle 2025-09-30 MULLIN VICTORY FUND Fundraising LIST RENTAL FEES $4,970
Largest this cycle 2025-11-03 BRESNAHAN, ROB Digital DIGITAL MARKETING $2,355
Largest this cycle 2025-01-20 BRESNAHAN, ROB Digital DIGITAL MARKETING $2,074
Recent 2025-12-31 LYNCH, MARK Fundraising ONLINE FUNDRAISING FEES $592
Recent 2025-11-11 BRESNAHAN, ROB Digital DIGITAL MARKETING $457
Recent 2025-11-17 BRESNAHAN, ROB Digital DIGITAL MARKETING $229
Recent 2025-11-24 BRESNAHAN, ROB Digital DIGITAL MARKETING $163
Recent 2025-12-01 BRESNAHAN, ROB Digital DIGITAL MARKETING $40
View all disbursements in research →
See all 140 disbursements →