BETTER MOUSETRAP
BETTER MOUSETRAP is a digital vendor. In the 2025-2026 cycle BETTER MOUSETRAP was paid $403K across 9 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Jul 31, 2023 → Apr 29, 2026
- spans 2.7 years
- Disbursements ALL TIME
- 158
- Schedule B rows
- Client committees ALL TIME
- 9
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| BRESNAHAN, ROB PA · House REP |
$590 | 2 |
Top buyers last 6 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BRESNAHAN, ROB PA · House REP |
$8,751 | 11 |
| BUCKHOUT, LAURIE NC · House REP |
$340 | 5 |
| MULLIN VICTORY FUND C00577361 |
-$9 | 1 |
Top buyers last 12 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| BRESNAHAN, ROB PA · House REP |
$15,411 | 27 |
| MULLIN VICTORY FUND C00577361 |
$4,957 | 3 |
| LYNCH, MARK SC · Senate REP |
$592 | 1 |
| BUCKHOUT, LAURIE NC · House REP |
$340 | 5 |
Top buyers last 18 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| MULLIN VICTORY FUND C00577361 |
$32,096 | 5 |
| BRESNAHAN, ROB PA · House REP |
$23,171 | 50 |
| LYNCH, MARK SC · Senate REP |
$592 | 1 |
| BUCKHOUT, LAURIE NC · House REP |
$340 | 5 |
Top buyers last 24 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| JOSH HAWLEY VICTORY COMMITTEE C00779223 |
$155,972 | 23 |
| MULLIN VICTORY FUND C00577361 |
$42,390 | 8 |
| BRESNAHAN, ROB PA · House REP |
$26,371 | 55 |
| NUNN, ZACH IA · House REP |
$5,753 | 5 |
| LYNCH, MARK SC · Senate REP |
$592 | 1 |
| BUCKHOUT, LAURIE NC · House REP |
$340 | 5 |
| LAMB, MARK AZ · Senate REP |
-$17 | 1 |
| MASTERS, BLAKE AZ · House REP |
-$22 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $60,440 | 14.99% |
| Non-partisan | $342,866 | 85.01% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q3 | 2024 | $4 | 3 | THE 1776 PROJECT PAC 100% | Digital 100% | $4 | — |
| 2023 | Q4 | 2024 | $11K | 13 | JOSH HAWLEY VICTORY COMMITT… 48% | Digital 100% | $11K | — |
| 2024 | Q1 | 2024 | $80K | 20 | JOSH HAWLEY VICTORY COMMITT… 54% | Digital 100% | $91K | — |
| 2024 | Q2 | 2024 | $70K | 17 | JOSH HAWLEY VICTORY COMMITT… 81% | Digital 100% | $160K | — |
| 2024 | Q3 | 2024 | $93K | 15 | JOSH HAWLEY VICTORY COMMITT… 89% | Digital 100% | $253K | — |
| 2024 | Q4 | 2024 | $92K | 22 | JOSH HAWLEY VICTORY COMMITT… 93% | Digital 100% | $345K | — |
| 2025 | Q1 | 2026 | $23K | 13 | MULLIN VICTORY FUND 79% | Fundraising 79% | $23K | — |
| 2025 | Q2 | 2026 | $13K | 12 | MULLIN VICTORY FUND 69% | Fundraising 69% | $36K | — |
| 2025 | Q3 | 2026 | $7K | 9 | MULLIN VICTORY FUND 67% | Fundraising 67% | $43K | +207026% |
| 2025 | Q4 | 2026 | $6K | 9 | BRESNAHAN, ROB 89% | Digital 89% | $49K | -47% |
| 2026 | Q1 | 2026 | $8K | 15 | BRESNAHAN, ROB 96% | — | $57K | -90% |
| 2026 | Q2 | 2026 | $1K | 3 | BRESNAHAN, ROB 100% | — | $58K | -98% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 1 · $464 · Louisville, KY dominant market
Broadcast stations that committees who pay BETTER MOUSETRAP also pay directly on their Schedule B filings. We can't prove BETTER MOUSETRAP routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| WAVE | Louisville, KY | NBC | $464 | 1 | Jun 2023 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $361,048 | 134 | $3K | 91.7% | JOSH HAWLEY VICTORY COMMITT… 75% | 7mo ago |
| Fundraising | $32,687 | 6 | $5K | 8.3% | MULLIN VICTORY FUND 98% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| MO | $271,701 | 67.4% | 1 | |
| VA | $84,696 | 21.0% | 3 | |
| PA | $26,371 | 6.5% | 1 | |
| IA | $13,038 | 3.2% | 1 | |
| AZ | $6,568 | 1.6% | 1 | |
| SC | $592 | 0.1% | 1 | |
| NC | $340 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2025-03-31 | MULLIN VICTORY FUND | Fundraising | LIST RENTAL FEES | $18,461 |
| Largest all-time | 2024-10-14 | JOSH HAWLEY VICTORY COMMITTEE | Digital | LIST RENTAL | $18,127 |
| Largest all-time | 2024-03-31 | MULLIN VICTORY FUND | Digital | LIST RENTAL | $15,783 |
| Largest all-time | 2024-06-24 | JOSH HAWLEY VICTORY COMMITTEE | Digital | LIST RENTAL | $15,731 |
| Largest all-time | 2024-03-31 | MASTERS, BLAKE | Digital | LIST RENTAL FEES | $13,171 |
| Largest this cycle | 2025-06-30 | MULLIN VICTORY FUND | Fundraising | LIST RENTAL FEES | $8,678 |
| Largest this cycle | 2025-09-30 | MULLIN VICTORY FUND | Fundraising | LIST RENTAL FEES | $4,970 |
| Largest this cycle | 2026-03-02 | BRESNAHAN, ROB | — | DIGITAL MARKETING | $4,853 |
| Largest this cycle | 2025-11-03 | BRESNAHAN, ROB | Digital | DIGITAL MARKETING | $2,355 |
| Recent | 2026-04-13 | BRESNAHAN, ROB | — | DIGITAL MARKETING | $888 |
| Recent | 2026-04-27 | BRESNAHAN, ROB | — | DIGITAL MARKETING | $470 |
| Recent | 2026-04-29 | BRESNAHAN, ROB | — | DIGITAL MARKETING | $120 |
| Recent | 2026-03-27 | BUCKHOUT, LAURIE | — | MERCHANT FEES | $86 |
| Recent | 2026-03-23 | BRESNAHAN, ROB | — | DIGITAL MARKETING | $33 |