Armour Media
$316K
2025-2026 cycle
Armour Media is a political services vendor. In the 2025-2026 cycle Armour Media was paid $316K across 6 client committees, of which $316K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$650K
=
$334K
(Schedule B)
+
$316K
(Independent Expenditures)
| Schedule B direct committee payments |
$334,113 | 13 rows | 51.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$316,368 | 10 rows | 48.6% |
- Activity span ALL TIME
- Aug 23, 2017 → Aug 23, 2017
- spans 0 months
- Disbursements ALL TIME
- 13
- Schedule B + IE rows
- Client committees ALL TIME
- 6
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$121K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$25,000 | 1 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$4,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$89,000 | 3 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$31,985 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$89,000 | 3 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$31,985 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$89,000 | 3 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$31,985 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$89,000 | 3 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$31,985 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARRILLO FOR STATE SENATE 2026; WENDY 1479602 |
$89,000 | 3 |
| CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY 1483717 |
$31,985 | 3 |
| CALIFORNIA COMMUNITY FOUNDATION 1315512 |
$19,000 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $2,367 | 0.75% |
| Republican | $0 | 0.00% |
| Non-partisan | $314,001 | 99.25% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 3 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $3K | 1 | C00342048 100% | Media 100% | $3K | — |
| 2024 | Q1 | 2024 | $25K | 1 | CARRILLO FOR ASSEMBLY 2024;… 100% | Media 100% | $25K | — |
| 2024 | Q4 | 2024 | $19K | 1 | CALIFORNIA COMMUNITY FOUNDA… 100% | Other / Unclassified 100% | $44K | — |
| 2026 | Q2 | 2026 | $121K | 6 | CARRILLO FOR STATE SENATE 2… 74% | Media 20% | $121K | — |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $185,628 | 5 | $37K | 78.3% | SAVES LIVES CALIFORNIA, A C… 90% | 19mo ago |
| Media | $51,485 | 4 | $13K | 21.7% | CARRILLO FOR ASSEMBLY 2024;… 49% | 4w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
6
One-time clients 1 cycle
$334,113 · 100% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $331,613 | 99.3% | 5 | |
| Unknown | $2,500 | 0.7% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2016-10-25 | SAVES LIVES CALIFORNIA, A COALITION OF DOCTORS, DENTISTS, HEALTH PLANS, LABOR, HOSPITALS, AND NON-PROFIT HEALTH ADVOCATE ORGANIZATIONS | Other / Unclassified | — | $90,031 |
| Largest all-time | 2016-10-13 | SAVES LIVES CALIFORNIA, A COALITION OF DOCTORS, DENTISTS, HEALTH PLANS, LABOR, HOSPITALS, AND NON-PROFIT HEALTH ADVOCATE ORGANIZATIONS | Other / Unclassified | — | $56,815 |
| Largest all-time | 2026-04-24 | CARRILLO FOR STATE SENATE 2026; WENDY | — | — | $50,000 |
| Largest all-time | 2024-01-23 | CARRILLO FOR ASSEMBLY 2024; WENDY | Media | Media Buy - Yes on Prop 1 - Governor Newsom's Ballot Measure Committee (ID 1380675) | $25,000 |
| Largest all-time | 2026-05-14 | CARRILLO FOR STATE SENATE 2026; WENDY | — | — | $25,000 |
| Largest this cycle | 2026-05-04 | CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY | Media | Digital Ads Supporting LA County Measure ER | $19,985 |
| Largest this cycle | 2026-04-21 | CARRILLO FOR STATE SENATE 2026; WENDY | — | — | $14,000 |
| Largest this cycle | 2026-04-21 | CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY | — | Production Costs Supporting LA County Measure ER | $8,000 |
| Recent | 2026-05-12 | CARRILLO'S BALLOT MEASURE COMMITTEE FOR AN EQUITABLE CALIFORNIA; WENDY | Media | Digital Ads Supporting LA County Measure ER | $4,000 |