ARMADA STRATEGIES
$85.17M
2025-2026 cycle
ARMADA STRATEGIES is a media vendor. In the 2025-2026 cycle ARMADA STRATEGIES was paid $85.17M across 39 client committees, of which $84.09M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$85.17M
=
$1.08M
(Schedule B)
+
$84.09M
(Independent Expenditures)
| Schedule B direct committee payments |
$1,075,528 | 204 rows | 1.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$84,090,345 | 224 rows | 98.7% |
- Activity span ALL TIME
- Feb 12, 2018 → Jul 10, 2026
- spans 8.4 years
- Disbursements ALL TIME
- 204
- Schedule B + IE rows
- Client committees ALL TIME
- 39
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$137K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COME AND TAKE IT PAC C00931808 |
$36,699 IE $36,699 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LONE STAR LIBERTY PAC C00901223 |
$3,273,099 IE $3,273,099 |
5 |
| GEORGIA FIRST ACTION PAC C00904706 |
$101,700 IE $101,700 |
3 |
| COME AND TAKE IT PAC C00931808 |
$66,199 IE $66,199 |
2 |
| DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC 00017068 |
$162 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LONE STAR LIBERTY PAC C00901223 |
$5,352,497 IE $5,352,497 |
10 |
| COME AND TAKE IT PAC C00931808 |
$380,215 IE $380,215 |
3 |
| ALAMO FREEDOM FIGHTERS PAC C00924951 |
$375,000 IE $375,000 |
1 |
| GEORGIA FIRST ACTION PAC C00904706 |
$101,700 IE $101,700 |
3 |
| LOUISIANA GROWTH AND FUTURE FUND C00940007 |
$45,000 IE $45,000 |
2 |
| BUILDING A STRONG AMERICA C00865923 |
$41,260 IE $41,260 |
1 |
| DEFEND THE AMERICAN DREAM PAC 00090368 |
$40,375 | 1 |
| DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC 00017068 |
$406 | 5 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LONE STAR LIBERTY PAC C00901223 |
$5,726,372 IE $5,726,372 |
13 |
| COME AND TAKE IT PAC C00931808 |
$380,215 IE $380,215 |
3 |
| ALAMO FREEDOM FIGHTERS PAC C00924951 |
$375,000 IE $375,000 |
1 |
| TEXANS UNITED FOR A CONSERVATIVE MAJORITY PAC 00088252 |
$185,000 IE $90,000 · SB $95,000 |
6 |
| GEORGIA FIRST ACTION PAC C00904706 |
$101,700 IE $101,700 |
3 |
| CITIZENS FOR A CONSERVATIVE TENNESSEE PAC C00917427 |
$91,707 IE $90,988 · SB $719 |
4 |
| LOUISIANA GROWTH AND FUTURE FUND C00940007 |
$45,000 IE $45,000 |
2 |
| BUILDING A STRONG AMERICA C00865923 |
$41,260 IE $41,260 |
1 |
| DEFEND THE AMERICAN DREAM PAC 00090368 |
$40,375 | 1 |
| CITIZENS FOR AMERICAN STRENGTH C00924423 |
$12,000 IE $12,000 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LONE STAR LIBERTY PAC C00901223 |
$5,726,372 IE $5,726,372 |
13 |
| COME AND TAKE IT PAC C00931808 |
$380,215 IE $380,215 |
3 |
| ALAMO FREEDOM FIGHTERS PAC C00924951 |
$375,000 IE $375,000 |
1 |
| TEXANS UNITED FOR A CONSERVATIVE MAJORITY PAC 00088252 |
$185,000 IE $90,000 · SB $95,000 |
6 |
| GEORGIA FIRST ACTION PAC C00904706 |
$101,700 IE $101,700 |
3 |
| CITIZENS FOR A CONSERVATIVE TENNESSEE PAC C00917427 |
$91,707 IE $90,988 · SB $719 |
4 |
| LOUISIANA GROWTH AND FUTURE FUND C00940007 |
$45,000 IE $45,000 |
2 |
| BUILDING A STRONG AMERICA C00865923 |
$41,260 IE $41,260 |
1 |
| DEFEND THE AMERICAN DREAM PAC 00090368 |
$40,375 | 1 |
| CITIZENS FOR AMERICAN STRENGTH C00924423 |
$12,000 IE $12,000 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TRUTH AND COURAGE PAC C00796045 |
$19,683,711 IE $19,683,711 |
12 |
| WIN IT BACK PAC C00844613 |
$9,081,802 IE $9,081,802 |
4 |
| LONE STAR LIBERTY PAC C00901223 |
$5,726,372 IE $5,726,372 |
13 |
| BIG RED LEADERSHIP PAC C00808121 |
$1,640,048 IE $1,640,048 |
11 |
| COME AND TAKE IT PAC C00931808 |
$380,215 IE $380,215 |
3 |
| ALAMO FREEDOM FIGHTERS PAC C00924951 |
$375,000 IE $375,000 |
1 |
| TEXANS UNITED FOR A CONSERVATIVE MAJORITY PAC 00088252 |
$185,000 IE $90,000 · SB $95,000 |
6 |
| ROOSEVELT SOCIETY ACTION C00889246 |
$125,000 IE $125,000 |
8 |
| GEORGIA FIRST ACTION PAC C00904706 |
$101,700 IE $101,700 |
3 |
| SAVE AMARILLO PAC 00084954 |
$95,000 | 1 |
By party
Revenue by party
D · 44%
R · 56%
| Party | Amount | % |
|---|---|---|
| Democratic | $15,130,846 | 17.77% |
| Republican | $18,903,914 | 22.20% |
| Non-partisan | $51,131,114 | 60.04% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $10K | 2 | GOODEN, LANCE 100% | Media 100% | $10K | — |
| 2019 | Q3 | 2018 | $18K | 9 | EDMONDSON DEBRA S MS 50% | Strategy & Research 71% | $28K | — |
| 2019 | Q4 | 2018 | $18K | 8 | CHAMBERS BRANDY K MRS 49% | Strategy & Research 76% | $47K | — |
| 2019 | Q4 | 2020 | $4K | 2 | LULU FOR TEXAS 100% | Software & Tech 97% | $4K | — |
| 2020 | Q1 | 2020 | $38K | 12 | LULU FOR TEXAS 32% | Strategy & Research 92% | $42K | — |
| 2020 | Q2 | 2020 | $18K | 5 | CAROLYN SALTER FOR CONGRESS 75% | Digital 75% | $60K | — |
| 2020 | Q3 | 2020 | $208K | 17 | WAGNER, ANN L. 60% | Media 60% | $268K | +1983% |
| 2020 | Q4 | 2020 | $100K | 26 | CAROLYN SALTER FOR CONGRESS 39% | Digital 69% | $368K | — |
| 2021 | Q1 | 2020 | $600 | 1 | DEMOCRATIC PARTY OF COLLIN … 100% | Digital 100% | $369K | — |
| 2021 | Q2 | 2020 | $19K | 10 | NOBLE KRISTY 63% | Print & Mail 45% | $388K | — |
| 2021 | Q2 | 2022 | $8K | 4 | LULU FOR TEXAS 59% | Digital 59% | $8K | — |
| 2021 | Q3 | 2020 | $20K | 9 | OTINIANO PIERINA MS 61% | Software & Tech 55% | $407K | +9% |
| 2021 | Q3 | 2022 | $31K | 10 | BAILEY FOR CONGRESS 53% | Digital 68% | $39K | — |
| 2021 | Q4 | 2020 | $7K | 5 | REPRESENT TEXAS 68% | Legal & Compliance 68% | $415K | -60% |
| 2021 | Q4 | 2022 | $3K | 1 | WALLACE FOR CONGRESS 100% | Digital 100% | $42K | -31% |
| 2022 | Q1 | 2022 | $4K | 5 | TREY J HUNT FOR CONGRESS 45% | Software & Tech 55% | $46K | -89% |
| 2022 | Q2 | 2022 | $37K | 9 | TRUTH AND COURAGE PAC 54% | Media 54% | $83K | +105% |
| 2022 | Q3 | 2022 | $7K | 6 | REPRESENT TEXAS 55% | Field & Voter Contact 52% | $90K | -97% |
| 2022 | Q4 | 2022 | $263K | 7 | WITH HONOR FUND, INC. 89% | Media 95% | $353K | +162% |
| 2023 | Q1 | 2022 | $244 | 3 | DALLAS COUNTY DEMOCRATIC PA… 100% | Software & Tech 100% | $353K | -59% |
| 2023 | Q2 | 2022 | $244 | 3 | DALLAS COUNTY DEMOCRATIC PA… 100% | Software & Tech 100% | $354K | -99% |
| 2023 | Q3 | 2022 | $2K | 5 | CREWS JR CHARLES R MR CHUCK 51% | Software & Tech 67% | $355K | -92% |
| 2024 | Q1 | 2024 | $15K | 3 | COWAN WADE MR 99% | Media 99% | $15K | +263% |
| 2024 | Q2 | 2024 | $237 | 3 | DALLAS COUNTY DEMOCRATIC PA… 100% | Software & Tech 100% | $15K | -99% |
| 2024 | Q3 | 2024 | $2K | 5 | DALLAS COUNTY DEMOCRATIC PA… 58% | Software & Tech 58% | $18K | -67% |
| 2024 | Q4 | 2024 | $103K | 6 | SAVE AMARILLO PAC 92% | Media 93% | $121K | -61% |
| 2025 | Q1 | 2024 | $244 | 3 | DALLAS COUNTY DEMOCRATIC PA… 100% | Software & Tech 100% | $121K | +0% |
| 2025 | Q2 | 2024 | $244 | 3 | DALLAS COUNTY DEMOCRATIC PA… 67% | Software & Tech 100% | $122K | +0% |
| 2025 | Q3 | 2024 | $568 | 7 | DALLAS COUNTY DEMOCRATIC PA… 57% | Software & Tech 100% | $122K | -63% |
| 2025 | Q4 | 2024 | $95K | 6 | TEXANS UNITED FOR A CONSERV… 100% | Media 100% | $218K | — |
| 2025 | Q4 | 2026 | $719 | 1 | CITIZENS FOR A CONSERVATIVE… 100% | Strategy & Research 100% | $719 | — |
| 2026 | Q1 | 2026 | $41K | 4 | DEFEND THE AMERICAN DREAM P… 99% | Media 99% | $41K | +168% |
| 2026 | Q2 | 2026 | $244 | 3 | DALLAS COUNTY DEMOCRATIC PA… 100% | Software & Tech 100% | $42K | +3% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $432,611 | 17 | $25K | 51.5% | WAGNER, ANN L. 33% | 5mo ago |
| Digital | $214,558 | 44 | $5K | 25.5% | CAROLYN SALTER FOR CONGRESS 42% | 2y ago |
| Strategy & Research | $80,206 | 30 | $3K | 9.5% | CHAMBERS BRANDY K MRS 27% | 8mo ago |
| Software & Tech | $39,777 | 79 | $504 | 4.7% | NOBLE KRISTY 17% | 8w ago |
| Other / Unclassified | $32,549 | 12 | $3K | 3.9% | BRYANT JOHN W HONORABLE 50% | 21mo ago |
| Print & Mail | $21,102 | 13 | $2K | 2.5% | NOBLE KRISTY 39% | 4y ago |
| Legal & Compliance | $9,000 | 3 | $3K | 1.1% | REPRESENT TEXAS 100% | 4y ago |
| Fundraising | $5,800 | 3 | $2K | 0.7% | BRANNON JR WILLIAM EVERETT … 43% | 5y ago |
| Field & Voter Contact | $3,652 | 1 | $4K | 0.4% | REPRESENT TEXAS 100% | 3y ago |
| Travel & Events | $1,382 | 1 | $1K | 0.2% | NOBLE KRISTY 100% | 5y ago |
| Admin & Office | $27 | 1 | $27 | 0.0% | NOBLE KRISTY 100% | 4y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$4,604 · 0% of revenue
9
Repeat clients 2 cycles
$185,016 · 17% of revenue
29
One-time clients 1 cycle
$885,908 · 82% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | 4 | $4,604 | 44 | 2021-09-28 | 2026-06-04 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $683,346 | 63.5% | 35 | |
| VA | $234,865 | 21.8% | 1 | |
| MO | $141,598 | 13.2% | 1 | |
| PA | $15,000 | 1.4% | 1 | |
| WI | $719 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-10-14 | WITH HONOR FUND, INC. | Media | PREPAYMENT FOR MEDIA PLACEMENT | $234,865 |
| Largest all-time | 2024-10-17 | SAVE AMARILLO PAC | Media | TV ad buy | $95,000 |
| Largest all-time | 2025-10-16 | TEXANS UNITED FOR A CONSERVATIVE MAJORITY PAC | Media | TV Streaming in SD 9 for Leigh Wambsganss | $70,000 |
| Largest all-time | 2020-09-28 | WAGNER, ANN L. | Media | MEDIA PLACEMENT | $70,000 |
| Largest all-time | 2026-02-06 | DEFEND THE AMERICAN DREAM PAC | Media | live streaming ad buy. | $40,375 |
| Largest this cycle | 2025-11-10 | CITIZENS FOR A CONSERVATIVE TENNESSEE PAC | Strategy & Research | MEDIA CONSULTING | $719 |
| Largest this cycle | 2026-04-16 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |
| Largest this cycle | 2026-01-07 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |
| Largest this cycle | 2026-03-10 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |
| Recent | 2026-06-04 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |
| Recent | 2026-02-09 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |
| Recent | 2026-05-04 | DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | Software & Tech | Website Assistance | $81 |