ARENA MAIL & DIGITAL
ARENA MAIL & DIGITAL is a digital vendor. In the 2025-2026 cycle ARENA MAIL & DIGITAL was paid $6.61M across 36 client committees, of which $3.47M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$3,136,318 | 276 rows | 47.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$3,471,026 | 25 rows | 52.5% |
- Activity span ALL TIME
- May 29, 2019 → Jun 30, 2026
- spans 7.1 years
- Disbursements ALL TIME
- 276
- Schedule B + IE rows
- Client committees ALL TIME
- 36
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCK, CARRIE NV · House REP |
$78,768 | 1 |
| MIKE BELTRAN FOR CONGRESS C00950832 |
$25,571 | 1 |
| SMITH, KEVIN KY · House REP |
$5,500 | 1 |
Top buyers last 6 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCK, CARRIE NV · House REP |
$125,314 | 2 |
| MIKE BELTRAN FOR CONGRESS C00950832 |
$25,571 | 1 |
| SMITH, KEVIN KY · House REP |
$5,500 | 1 |
Top buyers last 12 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCK, CARRIE NV · House REP |
$125,314 | 2 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$33,843 | 3 |
| MIKE BELTRAN FOR CONGRESS C00950832 |
$25,571 | 1 |
| SMITH, KEVIN KY · House REP |
$5,500 | 1 |
Top buyers last 18 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| BUCK, CARRIE NV · House REP |
$125,314 | 2 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$33,843 | 3 |
| MIKE BELTRAN FOR CONGRESS C00950832 |
$25,571 | 1 |
| ELLIS FOR ASSEMBLY 2025; STAN 1476803 |
$18,338 | 1 |
| SMITH, KEVIN KY · House REP |
$5,500 | 1 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| AMERICA PAC C00879510 |
$2,892,333 IE $2,885,308 · SB $7,025 |
15 |
| HUIZENGA, WILLIAM P MI · House REP |
$587,294 | 10 |
| ZINKE, RYAN K MT · House REP |
$182,688 | 3 |
| ELLIS FOR ASSEMBLY 2025; STAN 1476803 |
$129,137 | 7 |
| BUCK, CARRIE NV · House REP |
$125,314 | 2 |
| TIFFANY, TOM WI · House REP |
$50,000 | 1 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$33,843 | 3 |
| MIKE BELTRAN FOR CONGRESS C00950832 |
$25,571 | 1 |
| FRIENDS OF JAY WAGNER C00853234 |
$25,537 | 1 |
| NIEMEYER, RANDELL C. IN · House REP |
$20,500 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $5,821,476 | 88.11% |
| Non-partisan | $785,869 | 11.89% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 12 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 18 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2020 | $8K | 1 | ROSENDALE, MATT MR. 100% | Digital 100% | $8K | — |
| 2019 | Q4 | 2020 | $16K | 10 | TIFFANY, TOM 67% | Digital 100% | $23K | — |
| 2020 | Q1 | 2020 | $97K | 12 | TIFFANY, TOM 54% | Digital 100% | $120K | — |
| 2020 | Q2 | 2020 | $114K | 19 | TIFFANY, TOM 69% | Digital 100% | $234K | — |
| 2020 | Q3 | 2020 | $128K | 11 | DEVOLDER-SANTOS FOR CONGRESS 28% | Digital 100% | $362K | — |
| 2020 | Q4 | 2020 | $66K | 9 | HUIZENGA, WILLIAM P 70% | Digital 100% | $428K | — |
| 2021 | Q1 | 2022 | $1K | 3 | HUIZENGA, WILLIAM P 100% | Digital 100% | $1K | — |
| 2021 | Q2 | 2022 | $8K | 5 | ROSENDALE, MATT MR. 72% | Digital 100% | $9K | — |
| 2021 | Q3 | 2020 | $72K | 4 | ELDER FOR GOVERNOR 2021 100% | Digital 100% | $500K | — |
| 2021 | Q3 | 2022 | $1K | 1 | ROSENDALE, MATT MR. 100% | Digital 100% | $10K | -86% |
| 2021 | Q4 | 2022 | $8K | 5 | DEVOLDER-SANTOS FOR CONGRESS 41% | Digital 100% | $18K | -47% |
| 2022 | Q1 | 2022 | $30K | 15 | HUIZENGA, WILLIAM P 79% | Digital 100% | $48K | -69% |
| 2022 | Q2 | 2022 | $36K | 12 | ROSENDALE, MATT MR. 77% | Digital 100% | $84K | -69% |
| 2022 | Q3 | 2022 | $454K | 34 | HUIZENGA, WILLIAM P 64% | Digital 100% | $538K | +255% |
| 2022 | Q4 | 2022 | $526K | 40 | HUIZENGA, WILLIAM P 69% | Digital 100% | $1.06M | +700% |
| 2023 | Q1 | 2024 | $8K | 3 | ROSENDALE, MATT MR. 67% | Digital 100% | $8K | +656% |
| 2023 | Q2 | 2024 | $1K | 2 | ROSENDALE, MATT MR. 67% | Digital 100% | $9K | -86% |
| 2023 | Q3 | 2024 | $1K | 2 | REPUBLICAN STATE COMMITTEE … 63% | Digital 100% | $10K | +14% |
| 2023 | Q4 | 2024 | $4K | 4 | REPUBLICAN STATE COMMITTEE … 70% | Digital 100% | $14K | -48% |
| 2024 | Q1 | 2024 | $44K | 13 | CLARDY TRAVIS P HONORABLE 38% | Digital 100% | $58K | +45% |
| 2024 | Q2 | 2024 | $99K | 16 | ZINKE, RYAN K 42% | Digital 100% | $157K | +177% |
| 2024 | Q3 | 2024 | $423K | 22 | HUIZENGA, WILLIAM P 57% | Digital 100% | $580K | -7% |
| 2024 | Q4 | 2024 | $670K | 16 | HUIZENGA, WILLIAM P 68% | Digital 100% | $1.25M | +27% |
| 2025 | Q1 | 2024 | $129K | 7 | ELLIS FOR ASSEMBLY 2025; ST… 100% | Digital 100% | $1.38M | — |
| 2025 | Q1 | 2026 | $3K | 2 | HOOSIER HONOR 50% | Digital 50% | $3K | -68% |
| 2026 | Q1 | 2026 | $34K | 3 | TEXANS FOR LAWSUIT REFORM P… 100% | Digital 100% | $36K | -23% |
| 2026 | Q2 | 2026 | $156K | 4 | BUCK, CARRIE 80% | — | $193K | +58% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $236,726 · Wausau, WI dominant market
Broadcast stations that committees who pay ARENA MAIL & DIGITAL also pay directly on their Schedule B filings. We can't prove ARENA MAIL & DIGITAL routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| WAOW | Wausau, WI | NBC | $91,800 | 2 | Sep 2024 → Sep 2024 |
| WDIO | Duluth, MN | ABC | $45,985 | 1 | Aug 2024 |
| WEAU | Eau Claire, WI | NBC | $41,740 | 1 | Sep 2024 |
| WJFW-TV | Rhinelander, WI | NBC | $29,113 | 1 | Sep 2024 |
| WSAW | Wausau-Rhinelander, WI | NBC | $27,888 | 3 | Aug 2024 → Nov 2024 |
| KGAS | Carthage, TX | Unknown | $200 | 1 | Jan 2022 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,976,173 | 271 | $11K | 100.0% | HUIZENGA, WILLIAM P 48% | 6mo ago |
| Software & Tech | $1,260 | 1 | $1K | 0.0% | GOLDEN STATE WATCHDOG PAC 100% | 18mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HUIZENGA, WILLIAM P | 3 | $1,439,404 | 101 | 2020-10-16 | 2024-11-01 |
| TIFFANY, TOM | 3 | $273,766 | 28 | 2019-10-10 | 2024-09-05 |
| ROSENDALE, MATT MR. | 3 | $98,202 | 15 | 2019-07-19 | 2023-08-10 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| MI | $1,439,404 | 46.7% | 1 | |
| WI | $338,533 | 11.0% | 3 | |
| CA | $329,168 | 10.7% | 4 | |
| MT | $321,974 | 10.4% | 2 | |
| AZ | $260,213 | 8.4% | 1 | |
| TX | $140,833 | 4.6% | 4 | |
| NC | $77,593 | 2.5% | 2 | |
| DC | $45,772 | 1.5% | 1 | |
| IL | $42,500 | 1.4% | 1 | |
| UT | $32,085 | 1.0% | 2 | |
| FL | $31,071 | 1.0% | 2 | |
| IN | $26,260 | 0.9% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-02 | HUIZENGA, WILLIAM P | Digital | DIGITAL MARKETING | $240,000 |
| Largest all-time | 2024-10-21 | ZINKE, RYAN K | Digital | DIRECT MAIL | $123,593 |
| Largest all-time | 2022-10-07 | HUIZENGA, WILLIAM P | Digital | DIGITAL ADVERTISING | $110,920 |
| Largest all-time | 2022-10-13 | HUIZENGA, WILLIAM P | Digital | DIRECT MAIL | $90,000 |
| Largest all-time | 2026-06-05 | BUCK, CARRIE | — | PRINTING & MAILING COSTS | $78,768 |
| Largest this cycle | 2026-05-18 | BUCK, CARRIE | — | PRINTING & MAILING COSTS | $46,546 |
| Largest this cycle | 2026-06-05 | MIKE BELTRAN FOR CONGRESS | — | DIGITAL MARKETING | $25,571 |
| Largest this cycle | 2026-02-18 | TEXANS FOR LAWSUIT REFORM PAC | Digital | In Kind: Campaign Direct Mail | $24,442 |
| Largest this cycle | 2026-02-17 | TEXANS FOR LAWSUIT REFORM PAC | Digital | In Kind: Campaign Direct Mail | $8,066 |
| Recent | 2026-06-30 | SMITH, KEVIN | — | MEDIA PLACEMENT | $5,500 |