Alliance Forge

$903K 2025-2026 cycle

Alliance Forge is a political services vendor. In the 2025-2026 cycle Alliance Forge was paid $903K across 35 client committees, of which $212K flowed through Independent Expenditures rather than direct committee payments.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$903K = $691K (Schedule B) + $212K (Independent Expenditures)
Schedule B
direct committee payments
$691,094 131 rows 76.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$211,535 65 rows 23.4%
Activity span ALL TIME
Aug 26, 2021 → Aug 10, 2026
spans 5.0 years
Disbursements ALL TIME
131
Schedule B + IE rows
Client committees ALL TIME
35
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$25K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

CONSERVATIVES FOR AMERICAN EXCELLENCE… $2K — · 1 txn AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$1,771
IE $1,771
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 4

SIMPSON, MICHAEL $16K — · 1 txn CONSERVATIVES FOR AMERICAN EXCELLENCE… $10K — · 10 txns 742005 $1K Digital · 1 txn REPUBLICAN PARTY OF MADERA COUNTY (FE… $227 — · 1 txn AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SIMPSON, MICHAEL
ID · House REP
$16,374 1
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$10,082
IE $10,082
10
742005
742005
$1,294 1
REPUBLICAN PARTY OF MADERA COUNTY (FED.)
C00449686
$227 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 4

CONSERVATIVES FOR AMERICAN EXCELLENCE… $17K Digital · 15 txns SIMPSON, MICHAEL $16K — · 1 txn 742005 $1K Digital · 2 txns REPUBLICAN PARTY OF MADERA COUNTY (FE… $227 — · 1 txn AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$16,750
IE $15,248 · SB $1,502
15
SIMPSON, MICHAEL
ID · House REP
$16,374 1
742005
742005
$1,301 2
REPUBLICAN PARTY OF MADERA COUNTY (FED.)
C00449686
$227 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 5

CONSERVATIVES FOR AMERICAN EXCELLENCE… $33K Digital · 25 txns SIMPSON, MICHAEL $18K Digital · 3 txns 742005 $5K Digital · 4 txns REPUBLICAN PARTY OF MADERA COUNTY (FE… $227 — · 1 txn HILTON FOR GOVERNOR 2026; STEVE $198 Other / Unclassified · 1 txn AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$32,614
IE $31,112 · SB $1,502
25
SIMPSON, MICHAEL
ID · House REP
$17,951 3
742005
742005
$4,987 4
REPUBLICAN PARTY OF MADERA COUNTY (FED.)
C00449686
$227 1
HILTON FOR GOVERNOR 2026; STEVE
1480425
$198 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 6

CONSERVATIVES FOR AMERICAN EXCELLENCE… $33K Digital · 25 txns SIMPSON, MICHAEL $18K Digital · 3 txns 742005 $5K Digital · 5 txns HILTON FOR GOVERNOR 2026; STEVE $1K Digital · 8 txns STRICKLAND FOR SENATE 2025; TONY $564 Other / Unclassified · 5 txns REPUBLICAN PARTY OF MADERA COUNTY (FE… $227 — · 1 txn AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$32,614
IE $31,112 · SB $1,502
25
SIMPSON, MICHAEL
ID · House REP
$17,951 3
742005
742005
$5,397 5
HILTON FOR GOVERNOR 2026; STEVE
1480425
$1,131 8
STRICKLAND FOR SENATE 2025; TONY
1476971
$564 5
REPUBLICAN PARTY OF MADERA COUNTY (FED.)
C00449686
$227 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

MORE JOBS, LESS GOVERNMENT $47K — · 2 txns CONSERVATIVES FOR AMERICAN EXCELLENCE… $33K Digital · 25 txns SIMPSON, MICHAEL $18K Digital · 3 txns AMERICA PAC $10K Software & Tech · 1 txn STEEL, MICHELLE $7K Digital · 14 txns RADANOVICH FOR ASSEMBLY 2024 $6K Digital · 4 txns 742005 $5K Digital · 5 txns FREE CALIFORNIA $3K Digital · 2 txns BAKERSFIELD CHAMBER OF COMMERCE POLIT… $2K Other / Unclassified · 1 txn STRICKLAND FOR SENATE 2025; TONY $1K Digital · 6 txns AF Alliance Forge
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MORE JOBS, LESS GOVERNMENT
C00693838
$47,081
IE $47,081
2
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$32,614
IE $31,112 · SB $1,502
25
SIMPSON, MICHAEL
ID · House REP
$17,951 3
AMERICA PAC
C00879510
$10,450 1
STEEL, MICHELLE
CA · House REP
$6,843 14
RADANOVICH FOR ASSEMBLY 2024
1461432
$5,572 4
742005
742005
$5,397 5
FREE CALIFORNIA
1467865
$3,407 2
BAKERSFIELD CHAMBER OF COMMERCE POLITICAL ACTION COMMITTEE
1352944
$2,005 1
STRICKLAND FOR SENATE 2025; TONY
1476971
$1,264 6

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $208,741 23.13%
Non-partisan $693,887 76.87%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only
Alliance Forge CONSERVATIVES FOR AMERICAN … $2K Amanda Mckinney (support) $2K H6FL11332 (support) $1K Total in: $2K Total out: $3K
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Cycle-over-cycle trajectory

202120222023202420252026 Q3 2021 (2020 cycle): $294KQ3 2021 (2022 cycle): $3KQ4 2021 (2022 cycle): $9KQ1 2022 (2022 cycle): $24KQ2 2022 (2022 cycle): $102KQ3 2022 (2022 cycle): $77KQ4 2022 (2022 cycle): $69KQ1 2023 (2024 cycle): $7KQ2 2023 (2022 cycle): $4KQ2 2023 (2024 cycle): $717Q3 2023 (2024 cycle): $137Q4 2023 (2022 cycle): $3KQ1 2024 (2024 cycle): $5KQ2 2024 (2024 cycle): $29KQ3 2024 (2024 cycle): $10KQ4 2024 (2024 cycle): $25KQ1 2025 (2024 cycle): $1KQ2 2025 (2024 cycle): $934Q3 2025 (2024 cycle): $410Q4 2025 (2024 cycle): $4KQ4 2025 (2026 cycle): $2KQ1 2026 (2026 cycle): $2KQ2 2026 (2026 cycle): $18K Q3Q4Q2Q4Q2Q3Q1Q3Q1Q3Q4Q2 $294K

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2021 Q3 2020 $294K 10 810163 84% Digital 84% $294K
2021 Q3 2022 $3K 1 CALIFORNIA REPUBLICAN PARTY… 100% Digital 100% $3K
2021 Q4 2022 $9K 2 LAXALT, ADAM 100% Digital 100% $12K
2022 Q1 2022 $24K 6 LAXALT, ADAM 47% Digital 47% $37K
2022 Q2 2022 $102K 25 810163 58% Digital 83% $139K
2022 Q3 2022 $77K 8 LE ROUX FOR GOVERNOR 2022; … 53% Other / Unclassified 53% $216K
2022 Q4 2022 $69K 4 CHEN FOR CONTROLLER 2022 98% Field & Voter Contact 98% $285K
2023 Q1 2024 $7K 4 CALIFORNIA REPUBLICAN PARTY… 82% Digital 88% $7K
2023 Q2 2022 $4K 2 810163 100% Digital 100% $289K
2023 Q2 2024 $717 2 STEEL, MICHELLE 100% Digital 100% $8K
2023 Q3 2024 $137 1 STEEL, MICHELLE 100% Digital 100% $8K -95%
2023 Q4 2022 $3K 3 911819 49% Other / Unclassified 51% $292K
2024 Q1 2024 $5K 4 HOOVER FOR ASSEMBLY 2024 45% Digital 64% $13K -79%
2024 Q2 2024 $29K 5 SIMPSON, MICHAEL 100% Digital 100% $42K -71%
2024 Q3 2024 $10K 14 MORE JOBS, LESS GOVERNMENT 51% Digital 97% $52K -87%
2024 Q4 2024 $25K 15 AMERICA PAC 42% Digital 47% $77K -64%
2025 Q1 2024 $1K 6 STRICKLAND FOR SENATE 2025;… 100% Digital 78% $79K
2025 Q2 2024 $934 7 HILTON FOR GOVERNOR 2026; S… 100% Digital 64% $80K -76%
2025 Q3 2024 $410 1 742005 100% Digital 100% $80K
2025 Q4 2024 $4K 3 742005 95% Digital 95% $84K +35%
2025 Q4 2026 $2K 2 SIMPSON, MICHAEL 100% Digital 100% $2K
2026 Q1 2026 $2K 3 CONSERVATIVES FOR AMERICAN … 99% Digital 44% $3K -70%
2026 Q2 2026 $18K 3 SIMPSON, MICHAEL 91% Digital 7% $21K -39%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Digital — cycle-to-date Total: $454K across 78 disbursements (avg $6K/check) Top buyer: 810163 (69% of category) Last paid: 2mo ago · +581% vs prior cycle Digital $1K

Revenue by service category

last 6 months · hover bars for cycle context
Digital — cycle-to-date Total: $454K across 78 disbursements (avg $6K/check) Top buyer: 810163 (69% of category) Last paid: 2mo ago · +581% vs prior cycle Digital $2K

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $454K across 78 disbursements (avg $6K/check) Top buyer: 810163 (69% of category) Last paid: 2mo ago · +581% vs prior cycle Digital $7K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $454K across 78 disbursements (avg $6K/check) Top buyer: 810163 (69% of category) Last paid: 2mo ago · +581% vs prior cycle Digital $9K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $454K across 78 disbursements (avg $6K/check) Top buyer: 810163 (69% of category) Last paid: 2mo ago · +581% vs prior cycle Digital $25K Software & Tech — cycle-to-date Total: $12K across 2 disbursements (avg $6K/check) Top buyer: AMERICA PAC (85% of category) Last paid: 22mo ago · +0% vs prior cycle Software & Tech $10K Field & Voter Contact — cycle-to-date Total: $132K across 12 disbursements (avg $11K/check) Top buyer: CHEN FOR CONTROLLER 2022 (62% of category) Last paid: 21mo ago · +13145% vs prior cycle Field & Voter Contact $997
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $454,344 78 $6K 67.4% 810163 69% 2mo ago
Field & Voter Contact $132,109 12 $11K 19.6% CHEN FOR CONTROLLER 2022 62% 21mo ago
Other / Unclassified $63,611 26 $2K 9.4% LE ROUX FOR GOVERNOR 2022; … 78% 10mo ago
Software & Tech $12,287 2 $6K 1.8% AMERICA PAC 85% 22mo ago
Strategy & Research $11,290 10 $1K 1.7% PATRICK WITT FOR CONGRESS 61% 3y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$58,448 · 8% of revenue
3
Repeat clients 2 cycles
$326,368 · 47% of revenue
31
One-time clients 1 cycle
$306,278 · 44% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
SIMPSON, MICHAEL 3 $58,448 11 2022-04-19 2026-06-23
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$548,299 79.3% 21
ID
$58,448 8.5% 1
GA
$23,800 3.4% 2
NV
$23,567 3.4% 3
NY
$10,724 1.6% 1
TX
$10,450 1.5% 1
MA
$5,385 0.8% 2
UT
$4,941 0.7% 1
PA
$2,852 0.4% 1
VA
$1,341 0.2% 1
FL
$1,285 0.2% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2021-09-10 810163 Digital Blast Text Messages $112,281
Largest all-time 2021-09-13 810163 Digital Blast Text Messages $110,000
Largest all-time 2022-06-30 810163 Digital GOTV Blast Text Messaging-No PASO of Federal Candidates $59,598
Largest all-time 2022-11-11 CHEN FOR CONTROLLER 2022 Field & Voter Contact Voter Contact $47,702
Largest all-time 2021-09-09 810163 Digital Blast Text Messages $26,023
Largest this cycle 2026-06-23 SIMPSON, MICHAEL CAMPAIGN TEXT MESSAGES $16,374
Largest this cycle 2026-06-01 742005 Digital IND Text Messages in support of Ian Bakke for Supervisor $1,294
Largest this cycle 2025-10-07 SIMPSON, MICHAEL Digital CAMPAIGN TEXT MESSAGES $1,259
Largest this cycle 2026-03-03 CONSERVATIVES FOR AMERICAN EXCELLENCE INC. DATA ACQUISITION $851
Largest this cycle 2026-02-12 CONSERVATIVES FOR AMERICAN EXCELLENCE INC. Digital TEXT MESSAGE SVCS -REISSUED PMT $651
Recent 2026-05-14 REPUBLICAN PARTY OF MADERA COUNTY (FED.) GENERIC TEXTING $227
Recent 2026-02-25 742005 Digital Text Messaging-Non FEA, No PASO of Federal Candidates $8
3 raw FEC name variants collapsed into this canonical entity
See all 131 disbursements →