Alliance Forge
Alliance Forge is a political services vendor. In the 2025-2026 cycle Alliance Forge was paid $903K across 35 client committees, of which $212K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$691,094 | 131 rows | 76.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$211,535 | 65 rows | 23.4% |
- Activity span ALL TIME
- Aug 26, 2021 → Aug 10, 2026
- spans 5.0 years
- Disbursements ALL TIME
- 131
- Schedule B + IE rows
- Client committees ALL TIME
- 35
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$1,771 IE $1,771 |
1 |
Top buyers last 3 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| SIMPSON, MICHAEL ID · House REP |
$16,374 | 1 |
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$10,082 IE $10,082 |
10 |
| 742005 742005 |
$1,294 | 1 |
| REPUBLICAN PARTY OF MADERA COUNTY (FED.) C00449686 |
$227 | 1 |
Top buyers last 6 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$16,750 IE $15,248 · SB $1,502 |
15 |
| SIMPSON, MICHAEL ID · House REP |
$16,374 | 1 |
| 742005 742005 |
$1,301 | 2 |
| REPUBLICAN PARTY OF MADERA COUNTY (FED.) C00449686 |
$227 | 1 |
Top buyers last 12 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$32,614 IE $31,112 · SB $1,502 |
25 |
| SIMPSON, MICHAEL ID · House REP |
$17,951 | 3 |
| 742005 742005 |
$4,987 | 4 |
| REPUBLICAN PARTY OF MADERA COUNTY (FED.) C00449686 |
$227 | 1 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$198 | 1 |
Top buyers last 18 months · top 6
| Filer | Total spend | Disbursements |
|---|---|---|
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$32,614 IE $31,112 · SB $1,502 |
25 |
| SIMPSON, MICHAEL ID · House REP |
$17,951 | 3 |
| 742005 742005 |
$5,397 | 5 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$1,131 | 8 |
| STRICKLAND FOR SENATE 2025; TONY 1476971 |
$564 | 5 |
| REPUBLICAN PARTY OF MADERA COUNTY (FED.) C00449686 |
$227 | 1 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| MORE JOBS, LESS GOVERNMENT C00693838 |
$47,081 IE $47,081 |
2 |
| CONSERVATIVES FOR AMERICAN EXCELLENCE INC. C00835967 |
$32,614 IE $31,112 · SB $1,502 |
25 |
| SIMPSON, MICHAEL ID · House REP |
$17,951 | 3 |
| AMERICA PAC C00879510 |
$10,450 | 1 |
| STEEL, MICHELLE CA · House REP |
$6,843 | 14 |
| RADANOVICH FOR ASSEMBLY 2024 1461432 |
$5,572 | 4 |
| 742005 742005 |
$5,397 | 5 |
| FREE CALIFORNIA 1467865 |
$3,407 | 2 |
| BAKERSFIELD CHAMBER OF COMMERCE POLITICAL ACTION COMMITTEE 1352944 |
$2,005 | 1 |
| STRICKLAND FOR SENATE 2025; TONY 1476971 |
$1,264 | 6 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $208,741 | 23.13% |
| Non-partisan | $693,887 | 76.87% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2021 | Q3 | 2020 | $294K | 10 | 810163 84% | Digital 84% | $294K | — |
| 2021 | Q3 | 2022 | $3K | 1 | CALIFORNIA REPUBLICAN PARTY… 100% | Digital 100% | $3K | — |
| 2021 | Q4 | 2022 | $9K | 2 | LAXALT, ADAM 100% | Digital 100% | $12K | — |
| 2022 | Q1 | 2022 | $24K | 6 | LAXALT, ADAM 47% | Digital 47% | $37K | — |
| 2022 | Q2 | 2022 | $102K | 25 | 810163 58% | Digital 83% | $139K | — |
| 2022 | Q3 | 2022 | $77K | 8 | LE ROUX FOR GOVERNOR 2022; … 53% | Other / Unclassified 53% | $216K | — |
| 2022 | Q4 | 2022 | $69K | 4 | CHEN FOR CONTROLLER 2022 98% | Field & Voter Contact 98% | $285K | — |
| 2023 | Q1 | 2024 | $7K | 4 | CALIFORNIA REPUBLICAN PARTY… 82% | Digital 88% | $7K | — |
| 2023 | Q2 | 2022 | $4K | 2 | 810163 100% | Digital 100% | $289K | — |
| 2023 | Q2 | 2024 | $717 | 2 | STEEL, MICHELLE 100% | Digital 100% | $8K | — |
| 2023 | Q3 | 2024 | $137 | 1 | STEEL, MICHELLE 100% | Digital 100% | $8K | -95% |
| 2023 | Q4 | 2022 | $3K | 3 | 911819 49% | Other / Unclassified 51% | $292K | — |
| 2024 | Q1 | 2024 | $5K | 4 | HOOVER FOR ASSEMBLY 2024 45% | Digital 64% | $13K | -79% |
| 2024 | Q2 | 2024 | $29K | 5 | SIMPSON, MICHAEL 100% | Digital 100% | $42K | -71% |
| 2024 | Q3 | 2024 | $10K | 14 | MORE JOBS, LESS GOVERNMENT 51% | Digital 97% | $52K | -87% |
| 2024 | Q4 | 2024 | $25K | 15 | AMERICA PAC 42% | Digital 47% | $77K | -64% |
| 2025 | Q1 | 2024 | $1K | 6 | STRICKLAND FOR SENATE 2025;… 100% | Digital 78% | $79K | — |
| 2025 | Q2 | 2024 | $934 | 7 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 64% | $80K | -76% |
| 2025 | Q3 | 2024 | $410 | 1 | 742005 100% | Digital 100% | $80K | — |
| 2025 | Q4 | 2024 | $4K | 3 | 742005 95% | Digital 95% | $84K | +35% |
| 2025 | Q4 | 2026 | $2K | 2 | SIMPSON, MICHAEL 100% | Digital 100% | $2K | — |
| 2026 | Q1 | 2026 | $2K | 3 | CONSERVATIVES FOR AMERICAN … 99% | Digital 44% | $3K | -70% |
| 2026 | Q2 | 2026 | $18K | 3 | SIMPSON, MICHAEL 91% | Digital 7% | $21K | -39% |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $454,344 | 78 | $6K | 67.4% | 810163 69% | 2mo ago |
| Field & Voter Contact | $132,109 | 12 | $11K | 19.6% | CHEN FOR CONTROLLER 2022 62% | 21mo ago |
| Other / Unclassified | $63,611 | 26 | $2K | 9.4% | LE ROUX FOR GOVERNOR 2022; … 78% | 10mo ago |
| Software & Tech | $12,287 | 2 | $6K | 1.8% | AMERICA PAC 85% | 22mo ago |
| Strategy & Research | $11,290 | 10 | $1K | 1.7% | PATRICK WITT FOR CONGRESS 61% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SIMPSON, MICHAEL | 3 | $58,448 | 11 | 2022-04-19 | 2026-06-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $548,299 | 79.3% | 21 | |
| ID | $58,448 | 8.5% | 1 | |
| GA | $23,800 | 3.4% | 2 | |
| NV | $23,567 | 3.4% | 3 | |
| NY | $10,724 | 1.6% | 1 | |
| TX | $10,450 | 1.5% | 1 | |
| MA | $5,385 | 0.8% | 2 | |
| UT | $4,941 | 0.7% | 1 | |
| PA | $2,852 | 0.4% | 1 | |
| VA | $1,341 | 0.2% | 1 | |
| FL | $1,285 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2021-09-10 | 810163 | Digital | Blast Text Messages | $112,281 |
| Largest all-time | 2021-09-13 | 810163 | Digital | Blast Text Messages | $110,000 |
| Largest all-time | 2022-06-30 | 810163 | Digital | GOTV Blast Text Messaging-No PASO of Federal Candidates | $59,598 |
| Largest all-time | 2022-11-11 | CHEN FOR CONTROLLER 2022 | Field & Voter Contact | Voter Contact | $47,702 |
| Largest all-time | 2021-09-09 | 810163 | Digital | Blast Text Messages | $26,023 |
| Largest this cycle | 2026-06-23 | SIMPSON, MICHAEL | — | CAMPAIGN TEXT MESSAGES | $16,374 |
| Largest this cycle | 2026-06-01 | 742005 | Digital | IND Text Messages in support of Ian Bakke for Supervisor | $1,294 |
| Largest this cycle | 2025-10-07 | SIMPSON, MICHAEL | Digital | CAMPAIGN TEXT MESSAGES | $1,259 |
| Largest this cycle | 2026-03-03 | CONSERVATIVES FOR AMERICAN EXCELLENCE INC. | — | DATA ACQUISITION | $851 |
| Largest this cycle | 2026-02-12 | CONSERVATIVES FOR AMERICAN EXCELLENCE INC. | Digital | TEXT MESSAGE SVCS -REISSUED PMT | $651 |
| Recent | 2026-05-14 | REPUBLICAN PARTY OF MADERA COUNTY (FED.) | — | GENERIC TEXTING | $227 |
| Recent | 2026-02-25 | 742005 | Digital | Text Messaging-Non FEA, No PASO of Federal Candidates | $8 |