512 New Media Group
512 New Media Group is a political services vendor. In the 2025-2026 cycle 512 New Media Group was paid $595K across 30 client committees, of which $165K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$430,277 | 73 rows | 72.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$165,061 | 10 rows | 27.7% |
- Activity span ALL TIME
- Oct 21, 2014 → Oct 30, 2024
- spans 10.0 years
- Disbursements ALL TIME
- 73
- Schedule B + IE rows
- Client committees ALL TIME
- 30
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| KRENEK EDWARD M HONORABLE 00086232 |
$32,689 | 4 |
| LOMBARDINO JAMES T HONORABLE 00051565 |
$7,746 | 1 |
| FRIENDS OF BRANDON CREIGHTON 00058241 |
$4,797 | 2 |
| COALITION FOR A GREATER HOUSTON 00067226 |
$2,665 | 1 |
| CONSERVATIVE REPUBLICANS OF HARRIS COUNTY 00028384 |
$2,400 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $15,912 | 2.67% |
| Non-partisan | $579,427 | 97.33% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q3 | 2016 | $6K | 2 | LOMBARDINO JAMES T HONORABLE 55% | Software & Tech 55% | $6K | — |
| 2018 | Q1 | 2018 | $7K | 4 | FULTON KEVIN H MR 89% | Software & Tech 89% | $7K | — |
| 2018 | Q3 | 2018 | $2K | 1 | CAIN BRISCOE R HONORABLE 100% | Strategy & Research 100% | $9K | — |
| 2018 | Q4 | 2018 | $16K | 2 | CONSERVATIVE REPUBLICANS OF… 93% | Media 100% | $25K | — |
| 2019 | Q3 | 2018 | $3K | 1 | LOMBARDINO JAMES T HONORABLE 100% | Software & Tech 100% | $28K | -55% |
| 2020 | Q1 | 2020 | $8K | 4 | C00703199 100% | Media 100% | $8K | +13% |
| 2020 | Q2 | 2020 | $11K | 2 | CHAMPION, WENDELL 82% | Strategy & Research 82% | $19K | — |
| 2021 | Q2 | 2020 | $9K | 2 | IREP POLITICAL ACTION COMMI… 59% | Software & Tech 59% | $27K | — |
| 2021 | Q2 | 2022 | $8K | 3 | C00776872 100% | Media 33% | $8K | — |
| 2021 | Q3 | 2020 | $19K | 3 | KHAN MIKE MR 68% | Media 100% | $46K | +649% |
| 2021 | Q4 | 2020 | $20K | 4 | KELLER ALBERT L MR BERT 64% | Media 64% | $66K | — |
| 2022 | Q1 | 2022 | $7K | 2 | WOLFE MICHAEL P MR MIKE 57% | Digital 57% | $15K | -8% |
| 2022 | Q2 | 2022 | $16K | 2 | CONSERVATIVE REPUBLICANS OF… 71% | Media 100% | $30K | +41% |
| 2022 | Q3 | 2022 | $5K | 1 | PAXTON JR W KENNETH HONORAB… 100% | Strategy & Research 100% | $35K | — |
| 2023 | Q3 | 2022 | $39K | 3 | BULVERDE SPRING BRANCH CONS… 83% | Software & Tech 57% | $74K | +106% |
| 2023 | Q4 | 2022 | $32K | 7 | MORGAN MATTHEW R HONORABLE 40% | Media 56% | $106K | +60% |
| 2023 | Q4 | 2024 | $3K | 1 | KANE, CAROLINE 100% | Media 100% | $3K | — |
| 2024 | Q1 | 2024 | $163K | 13 | PEREZ JOHN T MR 78% | Other / Unclassified 78% | $166K | +2235% |
| 2024 | Q3 | 2024 | $35K | 3 | KRENEK EDWARD M HONORABLE 78% | Digital 78% | $201K | +562% |
| 2024 | Q4 | 2024 | $15K | 6 | KRENEK EDWARD M HONORABLE 34% | Media 84% | $216K | — |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $160,341 | 40 | $4K | 37.3% | MORGAN MATTHEW R HONORABLE 19% | 19mo ago |
| Other / Unclassified | $153,110 | 9 | $17K | 35.6% | PEREZ JOHN T MR 91% | 2y ago |
| Software & Tech | $49,229 | 10 | $5K | 11.4% | BULVERDE SPRING BRANCH CONS… 45% | 2y ago |
| Digital | $43,337 | 8 | $5K | 10.1% | KRENEK EDWARD M HONORABLE 64% | 20mo ago |
| Strategy & Research | $21,860 | 5 | $4K | 5.1% | CHAMPION, WENDELL 41% | 2y ago |
| Field & Voter Contact | $2,400 | 1 | $2K | 0.6% | CONSERVATIVE REPUBLICANS OF… 100% | 19mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CONSERVATIVE REPUBLICANS OF HARRIS COUNTY | 3 | $28,400 | 3 | 2018-11-09 | 2024-10-23 |
| WOODFILL JARED R MR | 4 | $24,064 | 7 | 2015-01-20 | 2024-01-12 |
| LOMBARDINO JAMES T HONORABLE | 5 | $16,112 | 5 | 2017-08-18 | 2024-08-30 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $415,127 | 96.5% | 28 | |
| Unknown | $15,150 | 3.5% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-02-08 | PEREZ JOHN T MR | Other / Unclassified | ADVERTISE | $50,000 |
| Largest all-time | 2024-01-22 | PEREZ JOHN T MR | Other / Unclassified | ADVERTISE | $50,000 |
| Largest all-time | 2024-02-21 | PEREZ JOHN T MR | Other / Unclassified | ADVERTISE | $25,000 |
| Largest all-time | 2023-09-07 | BULVERDE SPRING BRANCH CONSERVATIVE REPUBLICANS | Software & Tech | Web and Email communications | $22,000 |
| Largest all-time | 2024-09-24 | KRENEK EDWARD M HONORABLE | Digital | Social Media/Advertising | $18,731 |
| Largest this cycle | 2024-01-12 | WOODFILL JARED R MR | Media | Campaign ads | $10,374 |
| Recent | 2024-10-23 | KRENEK EDWARD M HONORABLE | Media | Advertisements | $3,000 |
| Recent | 2024-10-30 | COALITION FOR A GREATER HOUSTON | Media | Video Production Fees | $2,665 |
| Recent | 2024-10-23 | CONSERVATIVE REPUBLICANS OF HARRIS COUNTY | Field & Voter Contact | Production of GOTV Video | $2,400 |
| Recent | 2024-10-24 | KRENEK EDWARD M HONORABLE | Media | Advertisement | $2,132 |
| Recent | 2024-10-28 | FRIENDS OF BRANDON CREIGHTON | Media | Political campaign video services. | $297 |